NEWYORKER Releases Summer Feature “PUT ON NAVY IN SUMMER”

Daidoh Forward Co., Ltd., which plans, manufactures, and sells apparel and fashion goods centered on its core brand NEWYORKER, and also engages in real estate sales, brokerage, leasing, and management, has released the feature content “PUT ON NAVY IN SUMMER” on its official online store. “PUT ON NAVY IN SUMMER” highlights why navy is a strong choice for summer: it is less likely to look sheer, makes sweat less noticeable, can be worn lightly on its own, and appears cooler than black. Navy creates a quiet sense of sophistication simply by being worn, naturally enhancing maturity and elegance. It keeps simple summer outfits from looking merely casual, making them appear polished without effort. The feature presents three summer navy styling themes: Quiet: A relaxed navy blouse paired with linen-like pants for an elegant one-tone look. Cool: A sheer patterned knit polo balanced with denim-like pants for a light, casual yet cool summer navy outfit. Trad: A collarless jacket that can be thrown on easily in hot weather, styled with a white cut-and-sewn top and glen check pants for a fresh summer traditional look. The release also introduces the “NY.CLUB” membership program, available at the official online store “NY Online” and NEWYORKER, NEWYORKER OUTLET, and Atraer stores across Japan. Members can earn shopping points and access various benefits. NEWYORKER is a traditional-style brand that incorporates the essence of the times while emphasizing confident design and quality. Established in 1964, the brand began with a focus on comfort, quality, and beautiful tailoring. In January 2024, it marked its 60th anniversary and adopted the brand message “Timeless Wardrobe: A piece to accompany your life.” With the NEWYORKER Tartan “House Tartan” as its symbol, the brand continues to propose traditional styles designed for long-term wear.