Daidoh Forward Inc. (Headquarters: Chiyoda-ku, Tokyo / President: Koichiro Naruse), which plans, manufactures, and sells apparel primarily through its main brand NEWYORKER, as well as engaging in real estate transactions, brokerage, and rental management, has released the feature content 'Park Slope Simple ON/OFF Coordinate Techniques' on its online store. This feature proposes coordination using four basic items, which can be easily mixed and matched for both on and off-duty occasions. It also introduces products such as a blouse with cool-touch and dry-touch properties, and a washable, stretch blazer. The 'Park Slope' brand offers a wardrobe that seamlessly connects daily life and attire, allowing for easy transitions between work and private life, and between different times and scenes. It emphasizes a natural integration into daily life, with designs that change their expression depending on the items they are paired with, and are designed to be 'just right' for adults who value a mature sensibility that is neither overly assertive nor out of step with the times. NEWYORKER, established in 1964, has started as a traditional brand focusing on 'comfort,' 'quality,' and 'beautiful tailoring.' In January 2024, celebrating its 60th anniversary, it continues to propose timeless wardrobe pieces that can be cherished for a lifetime, embodying the brand message 'Timeless Wardrobe: A piece to accompany you through life.'

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  • Source: PR TIMES
  • Category: campaign