AR Experience: "Super Huge" 3D Chanmina Appears at K Arena Yokohama! D2C Supports XR Content and Glasses-Free 3D Experience Content
D2C supported Sony Network Communications Inc.'s "NURO" promotion at K Arena Yokohama by providing XR content and a glasses-free 3D experience. This initiative combines a giant AR production using the location-based AR app "XR CHANNEL" and a glasses-free 3D experience on large displays, creating new experiential value at the "NURO" booth. Visitors can enjoy a hyper-realistic 3D Chanmina, either as a giant AR figure via their smartphones or as a seemingly present figure on a special display.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 01:00
- 🔍 Collected: April 3, 2026 at 17:09
- 🤖 AI Analyzed: April 17, 2026 at 11:29 (330h 20m after Collected)
D2C Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yuki Oka; hereinafter D2C) supported Sony Network Communications Inc.'s "NURO" promotion at K Arena Yokohama by providing XR content and "glasses-free 3D experience" content.
This initiative combines a giant AR production using the location-based AR app "XR CHANNEL," which displays AR (Augmented Reality) in everyday spaces using Visual Positioning System (VPS)*¹ technology developed and provided by SoVeC Inc. (hereinafter SoVeC), with a "glasses-free 3D experience" that allows users to experience stereoscopic images on regular large displays without the need for VR goggles or other devices. This creates new experiential value at the "NURO" booth in the special venue at K Arena Yokohama.
IMG SRC STUDIO, an R&D unit within D2C, leveraged SoVeC's high-precision VPS technology to support everything from the production to the implementation of the XR content and "glasses-free 3D experience" content available at the "NURO" booth in the special K Arena Yokohama venue.
In an era where societal environments and values are undergoing significant changes, D2C IMG SRC STUDIO, based on its unique R&D, will provide measures to improve CX (Customer Experience) from both digital and real perspectives through the power of creativity and technology, including digital installations, online live events, XR, and AI.
■ K Arena Yokohama Special Venue "NURO" Booth
① AR Experience: "Super Huge" 3D Chanmina Appears!
Download the "XR CHANNEL" app, hold your smartphone over K Arena Yokohama, and a giant AR will appear, greeting visitors to "CENTRAL."
The latest 3D technology realistically reproduces delicate facial expressions, clothing textures, and light reflections of the person. Furthermore, with SoVeC's overwhelmingly high-precision location recognition technology using VPS, you can enjoy AR productions that naturally blend into the real world.
【How to experience】
1. Download the "XR CHANNEL" app
2. Download the relevant content within the app
3. Hold the camera over K Arena Yokohama, and the experience starts once location recognition is complete
【"XR CHANNEL" app】
iPhone devices: https://apps.apple.com/jp/app/id1525712662
Android devices: https://play.google.com/store/apps/details?id=net.sovec
※ Provided by: SoVeC Inc.
※ Recommended environment: [iPhone] iOS 15.0 or later, models released after September 2018 (excluding iPhone XR, iPhone SE 2nd generation) [Android] Android 12.0 or later, ARCore compatible models (essential), devices with 4GB or more RAM
② Glasses-free 3D Experience: Meet "Super Real" Chanmina!
Photorealistic images float on the large display installed in the "NURO" booth, providing a surprising experience as if the person herself were there. Sony's technology allows you to enjoy stereoscopic images on a regular display without devices like VR goggles. 3D rendering is performed in real-time according to the viewer's position, allowing you to experience stereoscopic images as if they were right in front of you.
■Event Overview
Name: CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026
Dates: April 3 (Fri), 4 (Sat), 5 (Sun), 2026
Venues: K Arena Yokohama (6-2-14 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture)
Yokohama Red Brick Warehouse Red Brick Park Special Venue (1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture)
KT Zepp Yokohama (4-3-6 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture)
Rinko Park (1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture)
Official Website: https://central-fest.com/s/central/
*¹ What is VPS (Visual Positioning System)? It is a technology that identifies highly accurate positional information, including orientation and direction, by matching a 3D map (3D mesh) that serves as a digital twin of the real world with images captured by cameras mounted on smartphones or smart glasses.
■ About D2C Inc.
Established on June 1, 2000, as a joint venture between NTT DOCOMO, INC., Dentsu Inc., and NTT ADVERTISING, INC. Became a subsidiary of CARTA HOLDINGS, Inc. in January 2026. D2C primarily focuses on planning and developing advertising and marketing solutions based on data held by NTT DOCOMO, and offers a wide range of marketing support in the digital domain, including strategic planning, media planning, data utilization, creative, and CX.
※D2C Inc. merged with D2C R Inc. and D2C ID Inc. on October 1, 2025. The following sites continue to provide useful information regarding D2C's various business areas.
D2C Marketing Agency Business: https://www.d2cr.co.jp/
└ Web Marketing Media "CANVAS": https://canvas.d2cr.co.jp/
D2C Marketing & Creative Business: https://www.d2cid.co.jp/