Visualizing Customers with Over 100 Million Docomo First-Party Data Points: Release of Explanatory Materials for the 'Audience Visualization Dashboard' for End-to-End Analysis and Advertising

D2C Inc. (Headquarters: Minato-ku, Tokyo; President: Yuki Oka; hereinafter 'D2C') has released explanatory materials for the 'Audience Visualization Dashboard,' an advertising solution that utilizes data held by NTT Docomo, Inc. (hereinafter 'Docomo'). In recent marketing, the analysis and utilization of first-party customer data have become essential. However, challenges such as privacy protection compliance and high implementation costs remain significant barriers for many companies. To address these issues, D2C offers the 'Audience Visualization Dashboard' to support data-driven decision-making. ◆Service Overview◆ 'Audience Visualization Dashboard' is a standardized dashboard feature that uses accurate Docomo carrier data to precisely visualize the characteristics of site visitors and enable seamless ad delivery. The dashboard itself is provided free of charge, allowing companies to increase customer resolution without the high implementation costs of expensive analysis tools. By immediately applying insights gained from analysis to various Docomo advertisements and major media outlets, the tool dramatically increases the speed from data analysis to strategy execution, supporting practical marketing that maximizes return on investment. ◆Key Points of the Service◆ 1. Persona Development through Detailed Attribute Analysis Based on actual Docomo subscriber information rather than estimates, the tool visualizes detailed attributes such as gender, age, occupation, annual income (individual/household), and profiling. 2. Easy Selection of Highly Compatible Preset Segments It extracts segments with high affinity to site visitors (user attributes/interests) in a ranking format. 3. Seamless Integration from Analysis to Ad Delivery Analysis results can be used directly as segments, enabling immediate ad delivery across multiple media, including Docomo Ads and other major media platforms.