"Curl mascara, but seriously long!" Introducing "Hyperlift Mascara" new "Blackish Navy" color for early summer!
D-UP Co., Ltd. will release a new "Navy Black" color for its "Hyperlift Mascara" series on May 15, 2026, exclusively at Matsumotokiyoshi Group, Cocokara Fine Group stores, and online stores. This new shade combines a tightening black with a clear-looking navy, featuring pearls to enhance transparency around the eyes.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:25 (486h 37m after Collected)
D-UP Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Hiroaki Shiono) will release "Navy Black," a new color in the D-UP Mascara & Eyeliner series "Hyperlift Mascara," from Friday, May 15, 2026. This new color will be exclusively available at Matsumotokiyoshi Group and Cocokara Fine Group stores (excluding some stores) nationwide, Matsukiyo Cocokara Online Store, and D-UP official online store (https://store.d-up.co.jp/).
"Hyperlift Mascara" is based on the concept of "curl mascara, but seriously long!" and is committed to making natural eyelashes look as long as possible while maintaining curl. With its unique "stretching liquid," it achieves the strongest curl-holding power*¹ and amazing lengthening effect. It has gained popularity on social media as a mascara that fulfills the ambitious desire for "both curl and length!" and has won 21 Best Cosme awards*² since its launch in October 2024.
Mascara with high curl-holding power usually maintains curl with waxes and film-forming agents, but it has been difficult to achieve "lengthening" and "clump-free finish" simultaneously with such formulations. Hyperlift Mascara has been repeatedly refined to make eyelashes look even 1mm longer, pushing both "curl-holding power" and "length" to their limits*¹. The secret is its smooth "stretching" mascara liquid. It creates firmly curled, slim, pointed "bundled lashes."
Now, from this "Hyperlift Mascara," comes "Blackish Navy," a new color that allows for a pure yet impactful look. It's a new "Navy Black" that can be used like a black mascara, mixing black, which tightens the eyes, with navy, which makes the pupils appear clear*³. This is the first time pearls have been included in the Hyperlift Mascara series. It shimmers depending on the light, bringing out the transparency of the eyes*³. It's a special black that shines beautifully in the early summer sun.
*¹: In the D-UP mascara series *²: Awarded for existing colors in the same series, including categories beyond first place and individual awards. (As of October 2025) *³: Due to makeup effect
## Product Features
### "Blackish Navy" to make eyes appear clear
Black, which emphasizes eyelashes, is blended with navy, which makes the whites of the eyes look beautiful*. By suppressing the navy tone and making it as close to black as possible, it creates an exquisite "Navy Black" that doesn't appear too blue and blends in with any scene.
### Contains two types of fine pearls
Two types of fine pearls, black and blue, are blended as a subtle nuance. The pearls control light reflection, giving natural depth to the eyes and enhancing the transparency of the pupils*. The delicate shimmer, not overly assertive, beautifully highlights the base color.
"Hyperlift Mascara" is based on the concept of "curl mascara, but seriously long!" and is committed to making natural eyelashes look as long as possible while maintaining curl. With its unique "stretching liquid," it achieves the strongest curl-holding power*¹ and amazing lengthening effect. It has gained popularity on social media as a mascara that fulfills the ambitious desire for "both curl and length!" and has won 21 Best Cosme awards*² since its launch in October 2024.
Mascara with high curl-holding power usually maintains curl with waxes and film-forming agents, but it has been difficult to achieve "lengthening" and "clump-free finish" simultaneously with such formulations. Hyperlift Mascara has been repeatedly refined to make eyelashes look even 1mm longer, pushing both "curl-holding power" and "length" to their limits*¹. The secret is its smooth "stretching" mascara liquid. It creates firmly curled, slim, pointed "bundled lashes."
Now, from this "Hyperlift Mascara," comes "Blackish Navy," a new color that allows for a pure yet impactful look. It's a new "Navy Black" that can be used like a black mascara, mixing black, which tightens the eyes, with navy, which makes the pupils appear clear*³. This is the first time pearls have been included in the Hyperlift Mascara series. It shimmers depending on the light, bringing out the transparency of the eyes*³. It's a special black that shines beautifully in the early summer sun.
*¹: In the D-UP mascara series *²: Awarded for existing colors in the same series, including categories beyond first place and individual awards. (As of October 2025) *³: Due to makeup effect
## Product Features
### "Blackish Navy" to make eyes appear clear
Black, which emphasizes eyelashes, is blended with navy, which makes the whites of the eyes look beautiful*. By suppressing the navy tone and making it as close to black as possible, it creates an exquisite "Navy Black" that doesn't appear too blue and blends in with any scene.
### Contains two types of fine pearls
Two types of fine pearls, black and blue, are blended as a subtle nuance. The pearls control light reflection, giving natural depth to the eyes and enhancing the transparency of the pupils*. The delicate shimmer, not overly assertive, beautifully highlights the base color.