[Tika × Mirai Yokoda] Featuring a Gen Z icon with over 1.3 million SNS followers! Latest visuals unveiled for the 'Reiwa Winning Dress' collection designed to boost nomination rates.
The cabaret dress brand 'Tika' has launched a new collection featuring Gen Z fashion icon Mirai Yokoda, concept-designed as 'Reiwa Winning Dresses' to enhance nomination rates for night-shift workers. The collection consists of 8 styles that combine dazzling visual appeal with functional comfort for long hours of service.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:34
- 🔍 Collected: March 28, 2026 at 21:59 (5h 24m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 07:27 (417h 27m after Collected)
Tika, a cabaret dress brand operated by DRESS DESIGN WORKS (Location: Chuo-ku, Osaka; Sales Manager: Haruka Kirino), has released the latest visuals for its new collection featuring Gen Z fashion icon Mirai Yokoda as the model.
In today's night-work market, 'individual branding,' where SNS influence directly correlates to sales, is accelerating. This collection features 8 styles based on the concept of 'Reiwa Winning Dresses,' pursuing overwhelming brilliance that carries through screens and functional beauty that directly impacts on-site 'nomination rates.'
[The 3 Reasons for Increased Nomination Rates]
Rather than simply following trends, we have pursued 'how to be the protagonist in the workplace.'
- Overwhelming Light-Gathering Power: Uses glitter lame that takes advantage of in-store lighting. It exudes a presence that grabs attention in an instant.
- Ultimate Beautiful Silhouette: Reflecting the voices of many active cast members, we have achieved a beautiful curved line from any 360-degree angle.
- Fusion of Trend and Functionality: While incorporating the 'effortless look' desired by the Gen Z generation embodied by Mirai Yokoda, it also provides stretchability and comfort that makes it hard to get tired even during long hours of customer service.
[New Product Lineup]
'Overwhelming Lead Role Feel': Long Dress. Custom-made glitter lame scattered throughout the body emits an overwhelming presence even in the dark lighting of the store. The tight silhouette beautifully emphasizes body lines, and the deep V-neck beautifully presents the décolleté. It is truly a 'winning dress' to choose for important moments.
'Both Dignity and Sex Appeal': Tight Medium. A classy tight silhouette chosen to be the 'favorite.' The exquisite cutout at the neck brilliantly accentuates the face area, creating an appearance that will be deeply etched into the memories of nominated customers.
[New Collection Overview]
- Release Date: March 27, 2026 (Thursday)
- Number of styles: 8 styles total
- Price range: 7,590 yen to 11,000 yen (tax included)
- Special page URL: https://www.tika.jp/c/news/mirai_glitter_dress
[Model Profile: Mirai Yokoda]
A fashion icon with over 1.3 million total SNS followers, gathering overwhelming support mainly from Gen Z. She is active in multiple fields as a model and talent, and is an object of admiration for many women for her charisma and approachable character.
[About Tika]
'Cutest of all.' A specialty dress brand boasting one of Japan's largest selections. It is a brand for you who seeks a unique design and does not want to overlap with other girls, with designs that quickly incorporate trends and high functionality.
Official Mail Order Site: https://www.tika.jp/
In today's night-work market, 'individual branding,' where SNS influence directly correlates to sales, is accelerating. This collection features 8 styles based on the concept of 'Reiwa Winning Dresses,' pursuing overwhelming brilliance that carries through screens and functional beauty that directly impacts on-site 'nomination rates.'
[The 3 Reasons for Increased Nomination Rates]
Rather than simply following trends, we have pursued 'how to be the protagonist in the workplace.'
- Overwhelming Light-Gathering Power: Uses glitter lame that takes advantage of in-store lighting. It exudes a presence that grabs attention in an instant.
- Ultimate Beautiful Silhouette: Reflecting the voices of many active cast members, we have achieved a beautiful curved line from any 360-degree angle.
- Fusion of Trend and Functionality: While incorporating the 'effortless look' desired by the Gen Z generation embodied by Mirai Yokoda, it also provides stretchability and comfort that makes it hard to get tired even during long hours of customer service.
[New Product Lineup]
'Overwhelming Lead Role Feel': Long Dress. Custom-made glitter lame scattered throughout the body emits an overwhelming presence even in the dark lighting of the store. The tight silhouette beautifully emphasizes body lines, and the deep V-neck beautifully presents the décolleté. It is truly a 'winning dress' to choose for important moments.
'Both Dignity and Sex Appeal': Tight Medium. A classy tight silhouette chosen to be the 'favorite.' The exquisite cutout at the neck brilliantly accentuates the face area, creating an appearance that will be deeply etched into the memories of nominated customers.
[New Collection Overview]
- Release Date: March 27, 2026 (Thursday)
- Number of styles: 8 styles total
- Price range: 7,590 yen to 11,000 yen (tax included)
- Special page URL: https://www.tika.jp/c/news/mirai_glitter_dress
[Model Profile: Mirai Yokoda]
A fashion icon with over 1.3 million total SNS followers, gathering overwhelming support mainly from Gen Z. She is active in multiple fields as a model and talent, and is an object of admiration for many women for her charisma and approachable character.
[About Tika]
'Cutest of all.' A specialty dress brand boasting one of Japan's largest selections. It is a brand for you who seeks a unique design and does not want to overlap with other girls, with designs that quickly incorporate trends and high functionality.
Official Mail Order Site: https://www.tika.jp/