Notice of Change in Official Japan Distributor for Swiss Watch Brand 'Maurice Lacroix'

Cypress Trading Co., Ltd. announces that it will assume responsibility for the sales and marketing of the Swiss watch brand "Maurice Lacroix" as its official distributor in Japan, effective April 1, 2026. Consequently, these operations will be transferred to our company from DKSH Market Expansion Services Japan K.K.

"This partnership marks a genuinely exciting moment for Maurice Lacroix. Japan stands apart as one of the world's most refined and discerning watch markets. As one of our key markets globally, Japan plays an important role in the brand's international development. In Cypress Trading Co., Ltd., we have found a partner who shares that same exacting outlook. Together, we look forward to further expanding Maurice Lacroix's footprint in Japan through a focused and selective approach that is fully aligned with the market's exceptionally high standards and the expectations of its collectors. We would also like to take this opportunity to extend our sincere thanks to DKSH Market Expansion Services Japan K.K. for their longstanding partnership and for the meaningful contribution they have made to building Maurice Lacroix's presence and foundation in Japan." - Maurice Lacroix HQ Comment

<Japanese Translation of the Above> "This partnership is a highly significant and truly exciting event for Maurice Lacroix. Japan stands out as one of the most refined and aesthetically discerning watch markets in the world. As a key market globally, it plays a major role in the international growth of our brand. On this occasion,...