Notice Regarding Change of Official Distributor for Swiss Watch Brand "Maurice Lacroix" in Japan
Cypress Trading Co., Ltd. will become the official distributor for "Maurice Lacroix" in Japan starting April 1, 2026, taking over sales and marketing operations from DKSH Market Expansion Services Japan K.K. This change aims to expand the brand's presence in the discerning Japanese luxury watch market.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 02:00
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 07:38 (348h 2m after Collected)
Cypress Trading Co., Ltd. is pleased to announce that, as the official distributor for the Swiss watch brand "Maurice Lacroix" in Japan, it will be responsible for sales and marketing operations within Japan starting April 1, 2026. Concurrently, these operations will be transferred from DKSH Market Expansion Services Japan K.K. to our company.
"This partnership marks a genuinely exciting moment for Maurice Lacroix. Japan stands apart as one of the world’s most refined and discerning watch markets. As one of our key markets globally, Japan plays an important role in the brand’s international development. In Cypress Trading Co., Ltd., we have found a partner who shares that same exacting outlook. Together, we look forward to further expanding Maurice Lacroix’s footprint in Japan through a focused and selective approach that is fully aligned with the market’s exceptionally high standards and the expectations of its collectors. We would also like to take this opportunity to extend our sincere thanks to DKSH Market Expansion Services Japan K.K. for their longstanding partnership and for the meaningful contribution they have made to building Maurice Lacroix’s presence and foundation in Japan." - Maurice Lacroix HQ Comment
**About "Maurice Lacroix"**
Founded in 1975, Maurice Lacroix is a brand that has evolved by merging Swiss watchmaking tradition with innovation, adhering to the principle of creating timepieces that offer "high quality" and "value beyond price."
The "Calypso," which achieved success in the 1990s, later evolved into the brand's iconic "AIKON" collection, and its design DNA continues to be passed down to the present day.
In 2006, the company began developing its own movements, strengthening its capabilities as a manufacture. Through partnerships with figures like Roger Federer and FC Barcelona, the brand has expanded its international recognition.
The "AIKON" collection, launched in 2016, combines urban, sophisticated design with high practicality, becoming the brand's representative bestseller model today. Furthermore, modern marketing approaches, such as digital initiatives and the global community "ML Crew," are also characteristic.
In recent years, the brand has also focused on sustainability initiatives, such as the "#tide" collection made from recycled ocean plastic.
**About the representative model "AIKON"**
The "AIKON" collection, symbolic of Maurice Lacroix, is a model that inherits the design of the popular 1990s "Calypso" while evolving into a modern urban design.
It combines a refined appearance with high practicality, earning support worldwide as the brand's bestseller.
In addition to the "AIKON," the brand offers collections like "MASTERPIECE," boasting a wide lineup that combines design and technical expertise.
Maurice Lacroix AIKON Automatic Skeleton 39MM
REF: AI6007-SS002-031-1
Case Diameter: 39mm
Case: Stainless Steel
Crystal: Sapphire Glass
Water Resistance: 20 ATM
Movement: Automatic skeleton ML135
**Future Developments**
Cypress Trading Co., Ltd. will leverage its expertise as an official distributor of watch brands to support the continued development of Maurice Lacroix in the Japanese market.
We will emphasize collaboration with retailers and advance information dissemination and brand initiatives through digital channels.
Moving forward, we aim for steady brand expansion in the Japanese market, centering on the "AIKON" collection.
**Inquiries and Repair Services**
Effective April 1, 2026, repair services and inquiries regarding Maurice Lacroix products in Japan will be handled by authorized retailers or Cypress Trading Co., Ltd.
For repairs, please bring your product to a nearby authorized retailer or mail it directly to Cypress Trading Co., Ltd.
For direct mailing to our company, to ensure smooth processing, please contact our support desk via email in advance before sending your item.
Cypress Trading Co., Ltd.
Support Desk: support@cypresstrading.co.jp
Repair Mailing Address: 550-0004
Nishii Bldg 5F, 1-15-14 Utsubohonmachi, Nishi-ku, Osaka-shi, Japan
Cypress Trading Co., Ltd. Repair Reception
TEL: 06-6459-4140
We will continue to strive for the establishment of a system that allows customers to use our products with peace of mind and for service improvement as an official distributor.
Swiss Watches - Watches made in Switzerland | Maurice Lacroix Watches
"This partnership marks a genuinely exciting moment for Maurice Lacroix. Japan stands apart as one of the world’s most refined and discerning watch markets. As one of our key markets globally, Japan plays an important role in the brand’s international development. In Cypress Trading Co., Ltd., we have found a partner who shares that same exacting outlook. Together, we look forward to further expanding Maurice Lacroix’s footprint in Japan through a focused and selective approach that is fully aligned with the market’s exceptionally high standards and the expectations of its collectors. We would also like to take this opportunity to extend our sincere thanks to DKSH Market Expansion Services Japan K.K. for their longstanding partnership and for the meaningful contribution they have made to building Maurice Lacroix’s presence and foundation in Japan." - Maurice Lacroix HQ Comment
**About "Maurice Lacroix"**
Founded in 1975, Maurice Lacroix is a brand that has evolved by merging Swiss watchmaking tradition with innovation, adhering to the principle of creating timepieces that offer "high quality" and "value beyond price."
The "Calypso," which achieved success in the 1990s, later evolved into the brand's iconic "AIKON" collection, and its design DNA continues to be passed down to the present day.
In 2006, the company began developing its own movements, strengthening its capabilities as a manufacture. Through partnerships with figures like Roger Federer and FC Barcelona, the brand has expanded its international recognition.
The "AIKON" collection, launched in 2016, combines urban, sophisticated design with high practicality, becoming the brand's representative bestseller model today. Furthermore, modern marketing approaches, such as digital initiatives and the global community "ML Crew," are also characteristic.
In recent years, the brand has also focused on sustainability initiatives, such as the "#tide" collection made from recycled ocean plastic.
**About the representative model "AIKON"**
The "AIKON" collection, symbolic of Maurice Lacroix, is a model that inherits the design of the popular 1990s "Calypso" while evolving into a modern urban design.
It combines a refined appearance with high practicality, earning support worldwide as the brand's bestseller.
In addition to the "AIKON," the brand offers collections like "MASTERPIECE," boasting a wide lineup that combines design and technical expertise.
Maurice Lacroix AIKON Automatic Skeleton 39MM
REF: AI6007-SS002-031-1
Case Diameter: 39mm
Case: Stainless Steel
Crystal: Sapphire Glass
Water Resistance: 20 ATM
Movement: Automatic skeleton ML135
**Future Developments**
Cypress Trading Co., Ltd. will leverage its expertise as an official distributor of watch brands to support the continued development of Maurice Lacroix in the Japanese market.
We will emphasize collaboration with retailers and advance information dissemination and brand initiatives through digital channels.
Moving forward, we aim for steady brand expansion in the Japanese market, centering on the "AIKON" collection.
**Inquiries and Repair Services**
Effective April 1, 2026, repair services and inquiries regarding Maurice Lacroix products in Japan will be handled by authorized retailers or Cypress Trading Co., Ltd.
For repairs, please bring your product to a nearby authorized retailer or mail it directly to Cypress Trading Co., Ltd.
For direct mailing to our company, to ensure smooth processing, please contact our support desk via email in advance before sending your item.
Cypress Trading Co., Ltd.
Support Desk: support@cypresstrading.co.jp
Repair Mailing Address: 550-0004
Nishii Bldg 5F, 1-15-14 Utsubohonmachi, Nishi-ku, Osaka-shi, Japan
Cypress Trading Co., Ltd. Repair Reception
TEL: 06-6459-4140
We will continue to strive for the establishment of a system that allows customers to use our products with peace of mind and for service improvement as an official distributor.
Swiss Watches - Watches made in Switzerland | Maurice Lacroix Watches
FAQ
When will the official distributor for Maurice Lacroix in Japan change?
Starting April 1, 2026, Cypress Trading Co., Ltd. will become the new official distributor.
Where should I direct inquiries or repair requests?
After April 1, 2026, please contact authorized retailers or Cypress Trading Co., Ltd.
Why is the distributor changing?
The brand has chosen a new partnership to further grow its presence in the Japanese market.