CyberBuzz and HJ Launch "Campus Clip," a New Media Platform Disseminating Campus Life Aspirations for University Students
CyberBuzz and HJ have jointly launched "Campus Clip," an SNS media platform that disseminates the real campus life of university students. Primarily using Instagram and TikTok, it aims to deliver aspirational lifestyles and the latest trends from a relatable perspective, fostering new trends among university students.
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- 📰 Published: May 8, 2026 at 00:30
- 🔍 Collected: May 7, 2026 at 16:02
- 🤖 AI Analyzed: May 7, 2026 at 16:06 (4 min after Collected)
CyberBuzz, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Akio Takamura), which operates a social media marketing business, announces the launch of "Campus Clip," an SNS media platform that disseminates real campus culture for university students. This new platform is a joint venture with HJ, Inc. (Headquarters: Shibuya-ku, Tokyo; hereinafter "HJ"), which plans and operates media/IP for young people and manages talent/creators. Primarily utilizing Instagram and TikTok, Campus Clip will operate as a media platform that delivers aspirational campus life and the latest trends from a relatable perspective, aiming to create new trends among university students.
■ About "Campus Clip"
The university student population in Japan is approximately 2.9 million, and their SNS usage rate exceeds 98%. Particularly, Instagram and TikTok are main tools for university students to search and gather information, significantly influencing their lifestyle decisions. However, until now, there has been a lack of high-quality SNS media that comprehensively disseminates the real daily lives and culture of university students. Against this backdrop, "Campus Clip" was born as a new communication touchpoint connecting companies and university students, by disseminating information rooted in university student insights.
Targeting university students, Campus Clip will disseminate content covering all aspects of university student culture, including campus life, fashion, cosmetics, and lifestyle. Furthermore, popular cast members from the well-known reality dating show "Kyo, Suki ni Narimashita." and individuals who gained attention in beauty pageants are scheduled to appear as models.
Performers who garner support from their peers are easily perceived by university students as "aspirations close to themselves," naturally fostering empathy for fashion, beauty, lifestyle, and values. "Campus Clip" will promote media creation that is supported by university students, not just information dissemination, by utilizing such highly empathetic performers.
Instagram: https://www.instagram.com/campus_clip/
TikTok: https://www.tiktok.com/@campusclip0
▼ Features
1. Authentic content delivering the "real" university student experience
Instead of advertising or PR-like information, content will be disseminated based on the real experiences and raw voices of current university students. The authentic charm of campus life will be "clipped" and the aspirational lifestyle of university students will be visualized.
2. Multi-dimensional media development: SNS × Radio × Events
In addition to online dissemination via Instagram and TikTok, a multi-dimensional media development combining offline channels such as radio programs and events for university students is planned. The aim is to build a "Campus Clip economic zone" that integrates online and offline.
▼ Main Content Series (Planned)
・【What's in my bag?】: Publicizing the contents of bags by faculty and year. Visualizing real belongings from PCs and gadgets to cosmetics.
・【Asked current university students!】Series: Real experience reviews of apps and services genuinely used by university students.
・【Lifecycle-linked content】: Disseminating seasonal trends in university life, such as preparation for admission, club selection, internships, and campus coordination.
・【The reality of university students】Series: Honest discussions about daily life topics for university students, such as money-saving tips, part-time job situations, and goods for living alone.
▼ First Image Models
The following three individuals will be appointed as the first image models to embody the world of Campus Clip.
Harua Takeda
Born in 2008, from Okayama Prefecture. Selected as the Grand Prix winner of "Girls' High School Miss Contest 2024" from approximately 42,000 applicants. Debuted in music in January 2026 and is active in multiple fields, with TikTok singing videos averaging approximately 600,000 views.
〈SNS Accounts〉
Instagram: https://www.instagram.com/____harua_/
TikTok: https://www.tiktok.com/@____harua_
X: https://x.com/____HARUA_
Asuka Shimizu
Born in 2006, from Miyazaki Prefecture. Grand Prix winner of JC Miss Contest 2021. Appeared in 3 seasons of ABEMA's "Kyo, Suki ni Narimashita." and garners support from her peers with her 171cm height and approachable personality.
〈SNS Accounts〉
Instagram: https://www.instagram.com/asu_asu_51000/
TikTok: https://www.tiktok.com/@asu_asu_510
X: htt
■ About "Campus Clip"
The university student population in Japan is approximately 2.9 million, and their SNS usage rate exceeds 98%. Particularly, Instagram and TikTok are main tools for university students to search and gather information, significantly influencing their lifestyle decisions. However, until now, there has been a lack of high-quality SNS media that comprehensively disseminates the real daily lives and culture of university students. Against this backdrop, "Campus Clip" was born as a new communication touchpoint connecting companies and university students, by disseminating information rooted in university student insights.
Targeting university students, Campus Clip will disseminate content covering all aspects of university student culture, including campus life, fashion, cosmetics, and lifestyle. Furthermore, popular cast members from the well-known reality dating show "Kyo, Suki ni Narimashita." and individuals who gained attention in beauty pageants are scheduled to appear as models.
Performers who garner support from their peers are easily perceived by university students as "aspirations close to themselves," naturally fostering empathy for fashion, beauty, lifestyle, and values. "Campus Clip" will promote media creation that is supported by university students, not just information dissemination, by utilizing such highly empathetic performers.
Instagram: https://www.instagram.com/campus_clip/
TikTok: https://www.tiktok.com/@campusclip0
▼ Features
1. Authentic content delivering the "real" university student experience
Instead of advertising or PR-like information, content will be disseminated based on the real experiences and raw voices of current university students. The authentic charm of campus life will be "clipped" and the aspirational lifestyle of university students will be visualized.
2. Multi-dimensional media development: SNS × Radio × Events
In addition to online dissemination via Instagram and TikTok, a multi-dimensional media development combining offline channels such as radio programs and events for university students is planned. The aim is to build a "Campus Clip economic zone" that integrates online and offline.
▼ Main Content Series (Planned)
・【What's in my bag?】: Publicizing the contents of bags by faculty and year. Visualizing real belongings from PCs and gadgets to cosmetics.
・【Asked current university students!】Series: Real experience reviews of apps and services genuinely used by university students.
・【Lifecycle-linked content】: Disseminating seasonal trends in university life, such as preparation for admission, club selection, internships, and campus coordination.
・【The reality of university students】Series: Honest discussions about daily life topics for university students, such as money-saving tips, part-time job situations, and goods for living alone.
▼ First Image Models
The following three individuals will be appointed as the first image models to embody the world of Campus Clip.
Harua Takeda
Born in 2008, from Okayama Prefecture. Selected as the Grand Prix winner of "Girls' High School Miss Contest 2024" from approximately 42,000 applicants. Debuted in music in January 2026 and is active in multiple fields, with TikTok singing videos averaging approximately 600,000 views.
〈SNS Accounts〉
Instagram: https://www.instagram.com/____harua_/
TikTok: https://www.tiktok.com/@____harua_
X: https://x.com/____HARUA_
Asuka Shimizu
Born in 2006, from Miyazaki Prefecture. Grand Prix winner of JC Miss Contest 2021. Appeared in 3 seasons of ABEMA's "Kyo, Suki ni Narimashita." and garners support from her peers with her 171cm height and approachable personality.
〈SNS Accounts〉
Instagram: https://www.instagram.com/asu_asu_51000/
TikTok: https://www.tiktok.com/@asu_asu_510
X: htt