MYPE, a Social Media Brand Co-managed by Cyber Buzz and Kodansha ViVi, to Exhibit an Experience Booth at 'ViVi Super Positive EXPO 2026'
Cyber Buzz and Kodansha's ViVi division's joint SNS media 'MYPE' will set up an experience booth at 'ViVi Super Positive EXPO 2026' on May 17, expanding their online trend creation to real-world touchpoints.
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- 📰 Published: April 15, 2026 at 00:30
- 🔍 Collected: April 14, 2026 at 16:01
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Cyber Buzz, Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Akinori Takamura), which operates a social media marketing business, is pleased to announce that 'MYPE', an SNS media co-managed with the ViVi division of Kodansha Co., Ltd., will set up an experience booth at 'ViVi Super Positive EXPO 2026' to be held at TFT Hall 1000 on Sunday, May 17, 2026.
'ViVi Super Positive EXPO 2026' is an experiential event organized and planned by Kodansha's ViVi division. The theme this time is 'LOVE'. It will be developed as a place where ViVi models, influencers, and ViVi readers gather to encounter 'hints to make yourself cute' through diverse content such as fashion, beauty, and lifestyle. Through setting up a booth at this event, MYPE will expand the trend dissemination cultivated on social media into real-world touchpoints with attendees.
'MYPE' TikTok Account: https://www.tiktok.com/@mype___
■ About the MYPE Booth
At the MYPE booth, we plan to hand out various sampling products to attendees. Additionally, we plan to broadcast various MYPE videos on digital signage installed within the booth. By designing it so that content usually viewed on social media can also be experienced in an offline space, we will deliver the appeal of products and brands in a more multi-dimensional way.
MYPE's goal is not merely to 'deliver' information, but to create touchpoints that lead to consumer empathy and action. This booth exhibition is an initiative to expand those touchpoints from online to real life, providing an opportunity for people to directly feel MYPE's worldview and content experience within the event venue.
■ Characteristics and Strengths of MYPE
MYPE is an SNS media jointly operated by Cyber Buzz and Kodansha's ViVi division. By combining the editorial power to capture trends that ViVi has cultivated over many years, its strong connection with the younger generation, and the expertise in social media marketing and influencer marketing held by Cyber Buzz, it aims to 'create next-generation trends.'
In today's highly developed social media landscape, the sources of trends are diverse, and their turnover is faster than ever. In order for a brand to continuously demonstrate its presence amidst these diversifying and accelerating trends, the ability to preemptively 'initiate the next trend' is essential, rather than simply following the flow.
In fact, at MYPE, there have been cases where content and expressions originating from MYPE spread to posts by other influencers, triggered by tie-up posts. A major characteristic is that the flow of posts created by MYPE ripples across social media, leading not just to one-off broadcasts but to the spread of trends. The unique value of MYPE lies not only in conveying the appeal of brands and products but also in generating new contexts and topics starting from those transmissions.
We will develop content that generates empathy and sharing across a wide range of areas including cosmetics, fashion, lifestyle, food, and events, thereby creating next-generation trends.
'MYPE' TikTok Account: https://www.tiktok.com/@mype___
■ About MYPE Booth Sponsorship Exhibition
At this MYPE booth, by combining the handing out of sampling products and signage broadcasting, we will create a venue to multi-dimensionally convey the appeal of brands and content to event attendees. By multiplying the real customer attraction power of ViVi events with the social media dissemination power of MYPE, we will realize a new communication experience unique to an event venue.
Furthermore, we have prepared sponsorship slots for companies at this booth, enabling developments that combine product touchpoints for attendees with the utilization of MYPE tie-up videos.
■ 'ViVi Super Positive EXPO 2026' Event Outline
Event Name: ViVi Super Positive EXPO 2026
Date: Sunday, May 17, 2026
Venue: TFT Hall 1000 (TFT Building West Wing 2F, 3-4-10 Ariake, Koto-ku, Tokyo)
Theme: 'LOVE'
Organizer/Planning: ViVi Division, 2nd Business Headquarters, Kodansha Co., Ltd.
URL: https://www.vivi.tv/expo2026spring/
■ Cyber Buzz, Inc. Company Profile
Founded in 2006, listed on Mothers in 2019 (currently Growth Market...
'ViVi Super Positive EXPO 2026' is an experiential event organized and planned by Kodansha's ViVi division. The theme this time is 'LOVE'. It will be developed as a place where ViVi models, influencers, and ViVi readers gather to encounter 'hints to make yourself cute' through diverse content such as fashion, beauty, and lifestyle. Through setting up a booth at this event, MYPE will expand the trend dissemination cultivated on social media into real-world touchpoints with attendees.
'MYPE' TikTok Account: https://www.tiktok.com/@mype___
■ About the MYPE Booth
At the MYPE booth, we plan to hand out various sampling products to attendees. Additionally, we plan to broadcast various MYPE videos on digital signage installed within the booth. By designing it so that content usually viewed on social media can also be experienced in an offline space, we will deliver the appeal of products and brands in a more multi-dimensional way.
MYPE's goal is not merely to 'deliver' information, but to create touchpoints that lead to consumer empathy and action. This booth exhibition is an initiative to expand those touchpoints from online to real life, providing an opportunity for people to directly feel MYPE's worldview and content experience within the event venue.
■ Characteristics and Strengths of MYPE
MYPE is an SNS media jointly operated by Cyber Buzz and Kodansha's ViVi division. By combining the editorial power to capture trends that ViVi has cultivated over many years, its strong connection with the younger generation, and the expertise in social media marketing and influencer marketing held by Cyber Buzz, it aims to 'create next-generation trends.'
In today's highly developed social media landscape, the sources of trends are diverse, and their turnover is faster than ever. In order for a brand to continuously demonstrate its presence amidst these diversifying and accelerating trends, the ability to preemptively 'initiate the next trend' is essential, rather than simply following the flow.
In fact, at MYPE, there have been cases where content and expressions originating from MYPE spread to posts by other influencers, triggered by tie-up posts. A major characteristic is that the flow of posts created by MYPE ripples across social media, leading not just to one-off broadcasts but to the spread of trends. The unique value of MYPE lies not only in conveying the appeal of brands and products but also in generating new contexts and topics starting from those transmissions.
We will develop content that generates empathy and sharing across a wide range of areas including cosmetics, fashion, lifestyle, food, and events, thereby creating next-generation trends.
'MYPE' TikTok Account: https://www.tiktok.com/@mype___
■ About MYPE Booth Sponsorship Exhibition
At this MYPE booth, by combining the handing out of sampling products and signage broadcasting, we will create a venue to multi-dimensionally convey the appeal of brands and content to event attendees. By multiplying the real customer attraction power of ViVi events with the social media dissemination power of MYPE, we will realize a new communication experience unique to an event venue.
Furthermore, we have prepared sponsorship slots for companies at this booth, enabling developments that combine product touchpoints for attendees with the utilization of MYPE tie-up videos.
■ 'ViVi Super Positive EXPO 2026' Event Outline
Event Name: ViVi Super Positive EXPO 2026
Date: Sunday, May 17, 2026
Venue: TFT Hall 1000 (TFT Building West Wing 2F, 3-4-10 Ariake, Koto-ku, Tokyo)
Theme: 'LOVE'
Organizer/Planning: ViVi Division, 2nd Business Headquarters, Kodansha Co., Ltd.
URL: https://www.vivi.tv/expo2026spring/
■ Cyber Buzz, Inc. Company Profile
Founded in 2006, listed on Mothers in 2019 (currently Growth Market...