Curry General Research Institute Co., Ltd. (Director: Takahisa Inoue / Shibuya-ku, Tokyo), a consulting firm specializing in curry, which is familiar to the media, is known for its director, Takahisa Inoue, as a popular PR consultant and representative of Inoue Strategy PR Consulting Office. Takahisa Inoue, who has led numerous companies' PR strategies to success over many years, has released "Must-See for PR Staff Who Don't Get Results, [Motivation Maintenance Techniques] Released! It's Okay Even with Zero Coverage. How to Build an Unbreakable Mind Practiced by Top PR Professionals Before Your Spirit Breaks?" on his YouTube channel "Takahisa Inoue's Unknown World of PR."

A campaign offering a free trial of motivation-boosting coaching to viewers has been well-received, and we are now adding an additional campaign to randomly select 2 more winners for a free trial of motivation-boosting coaching. Those who wish to participate should inquire and apply. (Until July 5, 12:00 PM)

The work of public relations inevitably takes time to see results.

No matter how carefully you prepare, if days go by with no response,

you'll start to wonder, "Is my approach wrong...?"

Public relations is also a "lonely job" where efforts don't immediately translate into numbers.

I have seen many PR staff members worn down between the expectations from within the company and the quiet lack of response from outside.

That's why this time, I have compiled "Motivation Maintenance Techniques" to help PR staff overcome periods of poor results and regain their positivity.

This content will surely be useful for those struggling with poor results, as well as for PR professionals who want to support colleagues or subordinates in such situations. Please read it as a hint to lighten your feelings.

Released Video

Must-See for PR Staff Who Don't Get Results, [Motivation Maintenance Techniques] Released! It's Okay Even with Zero Coverage.

How to Build an Unbreakable Mind Practiced by Top PR Professionals Before Your Spirit Breaks?

https://www.youtube.com/watch?v=kom7jzHtnbA

<Channel Basic Information>

Channel Name: Takahisa Inoue's Unknown World of PR

Channel URL: https://www.youtube.com/channel/UCuARo5XNk53rfgzgXwySn3w

Channel Content: Deciphers PR from a marketing and management perspective, disseminating practical and essential knowledge useful for all business professionals.

Future Distribution Schedule: Once a week (planned)

★ Recommended Videos Here!

[Special Release] Press Releases Can Increase Adoption Rates Several Times Over with a Little Ingenuity!

3 simple rules anyone can follow. If you don't know them, they'll always be rejected.

https://www.youtube.com/watch?v=wiX1TVcSIQw&t=479s

Must-See for PR Staff [PR Companies vs. PR Consultants] What's the Real Difference? Which Should You Hire?

A thorough comparison of their differences and roles ➤ Explains the basics of outsourcing PR.

https://www.youtube.com/watch?v=zTJCVuuW8UM&t=173s

🔳 [PR Strategy / Introduction] 4 Steps to Formulate a "PR Strategy" That Maximizes Results

Unraveled through case studies of Jungleia and Kindai University → PR without a strategy is just "leaking information"!

What are the risks of overemphasizing Takeshi Morioka?

https://www.youtube.com/watch?v=GaJA3jg8KQM&t=13s

🔳 [Information Reset Method to Grasp Societal "Trends"] Escape the Algorithm Trap!

Old media may seem outdated but is actually the strongest weapon!

Reconsider information gathering with "print newspapers," "TV fixed-point observation," etc.

https://www.youtube.com/watch?v=LqzOzanRJXY

🔳 [How to Identify PR Sense] Must-See for Management = Points for Hiring PR Staff?

Reveals the commonalities of people who succeed in PR/PR!

PR personnel should self-analyze with this before giving up on having "no sense"!

https://www.youtube.com/watch?v=_wwPgR3IJyA&t=8s

🔳 [30 "PR/PR God Techniques" Usable in Practice]

Reveals skills that PR and marketing professionals can use for a lifetime!

These are essential PR/marketing skills you'll lose to competitors if you don't know them!

https://www.youtube.com/watch?v=9ouBevqhSpk&t=3s

🔳 [2026 Consumption & Behavior Trends] After Cost Performance & Time Performance Comes "Mental Performance"!

Thorough explanation of the new indicator that will drastically change work and consumption ➤ If you don't know the new keyword "Mental Performance,"

Marketers and PR professionals will be left behind by the times.

https://www.youtube.com/watch?v=7_ORJsi4Vvg&t=2s

🔳 Release Press Releases 10x Faster with "○○ Style Training Method"!

You absolutely must watch if you think "Self-study is reaching its limit" or "I want to escape the zero media response syndrome"!

https://www.youtube.com/watch?v=emFJCp-CSfE&t=1s

<Reference Information 1>

What is Takahisa Inoue's "Unknown World of PR"?

Welcome to the "Unknown World of PR" That Will Dramatically Change Your Business

There is a flood of information about PR/PR in the world, but where is the essential information that directly leads to business growth?

"PR/PR seems important, but I don't know specifically what to do," or "We got media exposure, but for some reason it didn't lead to sales."

Many people likely have such concerns.

This channel, "Takahisa Inoue's Unknown World of PR," confronts these questions and challenges head-on. It goes beyond simply explaining PR/PR methods, delving into the depths of PR/PR that are not yet widely known in the business world, from the perspectives of marketing and management that encompass it, with a unique approach. Takahisa Inoue shares his practical and essential knowledge cultivated through years of consulting experience, providing hints to push your business to the next stage.

From Large Corporations to Individuals, Including Management and Marketing

"Takahisa Inoue's Unknown World of PR" targets all business professionals, including PR staff, executives, marketing staff, and consultants, without being limited to specific industries or scales. It comprehensively covers a wide range of topics, from large corporations' PR strategies to niche PR techniques for SMEs, and methods for sole proprietors to enhance their brand power.

Unveiling the Secrets of Success! Practical and Insightful PR/PR Techniques Revealed

Why did that company succeed? Why did that product become a topic of conversation? We clearly explain the PR/PR logic behind it and its close connection with marketing and management, using concrete examples. Find practical know-how that you can implement today and "insights" that will change your perspective tomorrow on this channel.

Channel Highlights

1 Deep dive into PR/PR from a "Management/Marketing" Perspective:

Goes beyond mere explanation of PR/PR methods to unravel how PR/PR contributes to corporate value and sales from a bird's-eye view of the entire business.

2 Practical and Essential Knowledge from Takahisa Inoue, a Leading Figure:

Takahisa Inoue, a leading PR consultant, provides practical and essential knowledge that can be immediately useful, incorporating unique know-how and specific examples cultivated through years of experience.

3 Highly Versatile Content Useful for All Business Professionals:

Packed with information that can be utilized for personal growth and business problem-solving by all business professionals, from PR staff to executives, marketing staff, consultants, and from large corporations to sole proprietors.

We plan to regularly release practical content useful in the forefront of business every Friday. Please subscribe to the channel and use it as a compass to elevate your business.

=====================================

<Channel Overview>

Channel Name: Takahisa Inoue's Unknown World of PR

Channel URL: https://www.youtube.com/channel/UCuARo5XNk53rfgzgXwySn3w

Channel Content: Deciphers PR from a marketing and management perspective, disseminating practical and essential knowledge useful for all business professionals.

Future Distribution Schedule: Once a week (planned)

=====================================

Introduction of Channel Host

Takahisa Inoue

Title/Representative Director of Inoue Strategy PR Consulting Office. Strategic PR Consultant, PR Planner. Certified Small and Medium Enterprise Management Consultant. Visiting Professor at Graduate School of Business Creation. Supreme Advisor of Japan PR Education Center, Representative Director of Curry General Research Institute Co., Ltd.

Profile/Born in 1968. Graduated from Keio University, Faculty of Economics, and Hosei University, Faculty of Law. After working for trading companies, he was involved as a producer in the launch of "Yokohama Curry Museum" and became its representative in November 2002. He demonstrated his skills by increasing visitor numbers through unique PR theories, holding over 100 events annually and distributing press releases 2-3 times a week. After leaving in November 2006, he has been active as a leading figure in research and practice of the cutting-edge management strategy "Strategic PR Management."

He served as a visiting professor at the Graduate School of Business Creation and has been a popular lecturer for 15 years at organizations such as Senden Kaigi, Japan Management Rationalization Association, PR School, and Japan PR Education Center, and has been serializing a column in "PR Kaigi" for 10 years.

He is a curry expert and appears in over 100 media outlets annually. He is a top consultant in the PR field.

- Served as a lecturer for over 10 years in the PR course "PR Staff Training Course" and "Release Creation Course" hosted by Senden Kaigi.

- Served as a lecturer for over 10 years in the "Practical PR Staff Correction Course" for presidents of excellent companies, hosted by the Japan Management Rationalization Association, a training institution.

- Holds over 120 lectures annually, mainly for corporate training and PR courses at training institutions.

- Has been serializing "Release Dojo" in "PR Kaigi" published by Senden Kaigi for over 10 years (currently ongoing).

- Currently active as a PR planner at "Curry General Research Institute Co., Ltd.," a curry specialty consulting firm. Handles over 100 media appearances and interviews annually.

- Also active as a "Certified Small and Medium Enterprise Management Consultant," the only national qualification for management consultants with a pass rate of 3-4%.

- Provides management guidance to over 500 companies at the request of Chambers of Commerce and Prefectural Governments. Consults not only on PR but also on overall management as a Certified Small and Medium Enterprise Management Consultant.

- Consulting experience in a wide range of fields including government agencies, prefectural administrations, finance, real estate, food, dining, legal, retail, fashion, watches, furniture, advertising, service industries, entertainment, etc.

Books/"New Press Release Complete Edition," "How to Write and Use Press Releases for the Strongest Business Documents," "Introduction to Public Relations" (Senden Kaigi), "Practical Public Relations and PR: From Organizational Building and Planning to Strategic Execution" (Japan Management Association Management Center), "The Favorite Food of 100 Million People: How to Make Curry," "The Easiest Marketing Introduction Learned Through National Dish Curry" (Nitto Shoin Honsha), and many others.

<Reference Information 2>

What is Inoue Strategy PR Consulting Office! https://mk-pr.jp/

This is a consulting firm led by Takahisa Inoue, a leading figure in the practice of strategic PR and known as a top PR consultant.

It has the following characteristics:

1) Direct guidance from Takahisa Inoue, a leading figure in the PR field.

2) Extensive track record of success with over 1000 companies in all fields, including manufacturing, service industries, BtoB, and BtoC.

3) Integrated marketing support, not only for PR but also for product development and sales.

4) Achieves in-house PR/PR at a lower budget compared to PR agency companies.

5) Original methods for PR personnel development and meticulous follow-up.

<Reference Information 3>

Who is the organizer?

"Japan PR Education Center" Emphasizing Practical Skills

The Japan PR Education Center is an organization that develops education and training for PR professionals with the aim of improving the PR capabilities of companies.

Corporate value is influenced by the power of public relations. To reliably develop PR and enhance corporate value, the presence of PR professionals with basic PR knowledge and practical skills is indispensable, but there are few training institutions in Japan.

Based on this situation, the Japan PR Education Center will train PR professionals who can achieve results through the following three pillars of business.

<Main Businesses>

- PR/PR Training Secretariat ~ Conducts training for PR staff and those who want to acquire PR skills.

- PR Expert Certification ~ Conducts certification exams for those aiming to become PR specialists or seeking career advancement.

- Strategic PR Association ~ Frontline PR activities conducted by PR/PR specialists and practitioners.

<Japan PR Education Center https://nihon-prec.jp/>

3 Major Businesses of the Japan PR Education Center

Specifically, we will focus on three businesses: the corporate PR training "Your Company's PR Training Room" business, the PR certification "PR Expert" business, and the "Strategic PR Association" business.

Our center is committed to "PR that produces results," not just PR with knowledge, but emphasizing practical skills!

<Organization Overview>

[Organization Name] Japan PR Education Center

[Business Overview] 1) Operation of corporate PR training "Your Company's PR Training Room"

2) Operation of PR certification "PR Expert"

3) Operation of the Strategic PR Association

[Start Date of Activities] March 22, 2022

[URL] https://nihon-prec.jp/

[Contact Information] info@nihon-prec.jp

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  • Source: PR TIMES
  • Category: キャンペーン
  • Dates in source: 7/5 12:00