Curry Research Institute Predicts "Second-Generation Keema Curry" for 2026, Releases Video Analyzing 2011-2020 Boom

Curry Research Institute Inc. (Director: Takahisa Inoue / Shibuya, Tokyo), a consulting firm specializing in curry, has released a new video on the YouTube channel of the Inoue Strategic PR Consulting Office, also headed by Mr. Inoue.

The released video is titled "[Curry Trend Sociology] Boom History 2011-2020: The Tumultuous Decade of the Spice Curry Revolution - How Did Spice, Butter Chicken, and Cafe Curry Become 'Everyday'?" To commemorate the release, a campaign will run until May 24th, offering a book on curry history, usually distributed only to members, to the first person who applies after watching.

■ The 2026 Curry Trend is "Second-Generation Keema Curry"
In the decade from 2011 to 2020, curry ceased to be something eaten only at home. During this period, butter chicken curry became a cafe staple, and "spice curry," which originated in Osaka, went beyond a mere trend to establish a new, unique food culture in Japan.

This video explores the reasons behind the rapid integration of these curries into daily life, linking it to the advent of the social media era, rising health consciousness, and a shift in consumer psychology toward seeking "experiential value."

- The Magic of Butter Chicken Curry: Why did a "non-spicy curry" captivate everyone from adults to children, becoming a staple in convenience stores and homes?
- The Rise of Cafe Curry: The marketing role played by "spatial value" and the "visual appeal of a single dish" in restaurants.
- The Spice Curry Revolution: How did the movement from Osaka rewrite the existing "definition of curry" and unleash individual creativity?

Analyzing the trends of the past decade is synonymous with cultivating the ability to identify "the next big curry."

■ Video Information
Title: [Curry Trend Sociology] Boom History 2011-2020: "The Tumultuous Decade of the Spice Curry Revolution"
URL: https://www.youtube.com/watch?v=pkrSDpdEWZs&t=87s

■ Channel Information
Channel Name: President's Seminar of Curry University by Takahisa Inoue
URL: https://m.youtube.com/channel/UC0cY2hF4gb0qQQSv0VrQIeA/about
Content: A channel that professionally delves into all phenomena related to curry in a seminar format, exploring them with viewers. One video is scheduled per week.

■ About the Curry University President's Seminar
The seminar explores the profound world of curry beyond mere recipes, covering the secrets of famous restaurants, the science of spices, hidden history, and future trends. Main themes include "Famous Curry Restaurant Studies," "Curry Cooking Science," "Curry Sociology," "Curry Trend Studies," "Spice Studies," and "Retort Pouch Curry Product Studies."