Takehisa Inoue, director of Curry General Research Institute Co., Ltd. and representative of Inoue Strategy PR Consulting Office, released a video on his YouTube channel "Takehisa Inoue's Unknown World of Public Relations." The video focuses on the Indian curry restaurant "Delhi," established in 1956 by founder Toshio Tanaka in Ueno and Ginza. Delhi is known for its unique curry, adapted for Japanese rice. The video explains three recommended dishes: Kashmir Curry (spicy and rich), Korma Curry (rich sweetness from concentrated onions), and Butter Chicken Curry (elegant, tomato-based with fresh cream). The campaign offers a chance to win an invitation to a special spice lecture, with a deadline of April 12 for applications. The YouTube channel "Takehisa Inoue's Curry University President's Seminar" plans weekly video releases covering various curry topics, including famous restaurants, cooking methods, and social aspects of curry.
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- Source: PR TIMES
- Category: コンテンツ公開, キャンペーン