CureApp Launches “Minna de Gen-en Matsuri” Salt-Reduction Campaign with Four Food Companies for World Hypertension Day

CureApp announced that it will hold an awareness campaign called “Minna de Gen-en Matsuri” from May 14 to June 17, 2026, in support of the purpose of World Hypertension Day on May 17. The campaign is co-hosted with Kagome, Yamaki, Otsuka Foods, and Oisix ra daichi, and aims to encourage people to review lifestyle habits such as diet and support a shift toward healthier living. Participants who answer a lifestyle survey can enter a lottery for prizes selected by the participating companies, including food assortments and experiences designed to support lifestyle improvement. A total of 156 people will win survey-related prizes, while an additional SNS double-chance campaign will award prize sets to 10 people who like and reply to the campaign post from the X account “Dapan: Useful Hypertension Information” (@dapan_cureapp), bringing the total number of winners to 166. The campaign website also explains practical salt-reduction tips that can be used immediately, such as using umami from dashi to increase satisfaction and using retort foods or meal kits to prepare easy, tasty, and healthier meals. In addition, A&D and Omron Healthcare will offer limited discounts on selected blood pressure monitors through the campaign site, helping users understand their blood pressure accurately and begin daily monitoring. CureApp said a similar campaign previously conducted with Yamaki received more than 4,000 applications in three weeks, showing strong consumer interest in lifestyle habits, especially the relationship between diet and blood pressure. By expanding this campaign with four food companies, CureApp aims to shift salt reduction from something difficult to continue into something people can enjoy every day. Japan is estimated to have about 43 million people with hypertension, roughly one in three citizens, and excessive salt intake is one major factor. Through cross-industry collaboration, CureApp hopes to lower psychological and practical barriers to lifestyle improvement by offering tasty, convenient, and sustainable low-salt products and know-how. Campaign prizes include: Kagome Prize, a vegetable harvesting and tasting experience for 30 winners; Yamaki Prize, a salt-reduction dashi set for 40 winners; Otsuka Foods Prize, a properly salted retort food set for 40 winners; Oisix Prize, a doctor-supervised meal kit for two for 40 winners; and CureApp Prize, a temple lodging experience for 6 winners. Founded in 2014, CureApp is a medical device manufacturer that researches, develops, manufactures, and sells prescription therapeutic apps whose efficacy has been demonstrated in clinical trials. Its therapeutic apps have obtained regulatory approval and insurance coverage in areas including smoking cessation, hypertension, and alcohol reduction, and the company is also developing apps for NASH, cancer, chronic heart failure, chronic low back pain, and other conditions.