CureApp and Yamaki announced that their 2nd 'Salt Reduction Day Support Campaign' ended with 4,130 entries, highlighting high health awareness among the 40s-50s demographic. The campaign addressed the 'awareness-practice gap' by showcasing how Yamaki's dashi products can make low-sodium meals flavorful. CureApp, a developer of prescription-based digital therapeutics, used this response to promote its hypertension treatment app. A larger-scale campaign is scheduled for World Hypertension Day on May 17.
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- Source: PR TIMES
- Category: キャンペーン