16 Years of Encounters: 'cui-cui' Celebrates with Anniversary Event

cui-cui will celebrate its 16th anniversary on June 18, 2026.

Founded on the belief that 'jewelry should feel more accessible,' cui-cui will host a special event from Thursday, June 18 to Sunday, June 21, 2026, as a heartfelt thank-you to customers who have supported the brand over the years.

About the Jewelry Brand 'cui-cui (Cui-Cui)'

Operated by colors Co., Ltd. (Headquarters: Kofu, Yamanashi Prefecture; CEO: Kentaro Ishii, hereinafter 'the Company'), cui-cui is a jewelry brand built on the concept of 'making jewelry more accessible'—offering a space where, like Paris flea markets, you're sure to discover something special, regardless of brand.

The brand has earned strong customer support for its durable quality, serious dedication to cuteness, and pricing philosophy rooted in the idea of 'jewelry for everyday life.'

16 Years of Cherished 'Encounters'

Launched in 2010, the name 'cui-cui'—French for the chirping of small birds—reflects the brand’s vision: a place where charming, delightful jewelry and accessories gather like birds flocking to a great tree, becoming treasured pieces that spark joy every time they're worn.

Beyond delicate modern jewelry, cui-cui has offered vintage items passed down through generations, celebrating the joy of serendipitous discoveries and finding one-of-a-kind favorites.

Even as it marks its 16th anniversary, this core philosophy remains unchanged—cui-cui aspires to remain a brand where every visit brings a new discovery.

Celebrating 15 Years at Lumine Shinjuku

Lumine Shinjuku, a cornerstone store for cui-cui, is also celebrating its 15th anniversary this year.

Recently, soaring global gold prices have posed a major challenge to our ideal of offering authentic jewelry at accessible prices that fit seamlessly into daily life.

As the market sees a rise in low-purity gold and alternative-material accessories, cui-cui has reconfirmed its brand identity and mission.

No matter how times change, what we must protect are 'Kofu’s craftsmanship,' 'the pride of gold,' and above all, 'the warmth of putting customers first.'

We remain committed to delivering valuable jewelry with uncompromised gold purity and materials, using wisdom and ingenuity to offer the most sincere craftsmanship possible today.

We will continue striving to deliver the 'authentic warmth'—the delicate handwork by master artisans from Kofu, Yamanashi, a world-renowned jewelry sanctuary, and the timeless value of gold.

We will continue moving forward, dedicated to creating timeless memories and those precious moments when customers wear our jewelry and fall in love with themselves.

Shinjuku Store-Exclusive Earrings and Ear Cuffs

A Legacy Supported by Customers

Past and Future

Reaching this day would not have been possible without the unwavering love and support of our customers.

With deep gratitude in our hearts, we will continue to stay close to each customer, offering warm hospitality and jewelry that transforms the everyday into something special.

The time spent selecting jewelry in-store, the heart-fluttering moment of a chance encounter—these are experiences cui-cui holds dear.

We will continue to be a place of new discoveries, walking alongside our customers’ daily lives.

16th Anniversary EVENT: Four Special Days

From Thursday, June 18 to Sunday, June 21, 2026, we will host a special event to celebrate our 16th anniversary.

This anniversary event features a popular Vintage Fair, new jewelry releases, sales of original jewelry cloths, and a limited-edition novelty fair—special programs designed to immerse guests in the brand’s unique world.

We present four days packed with the signature 'excitement' of cui-cui.

Vintage Fair

A special fair showcasing a rich selection of popular vintage items handpicked by our team.

Enjoy the unique charm of one-of-a-kind vintage jewelry and watches, each with its own story and character shaped by time.

Experience their timeless allure and beauty in person at our store.

Custom Order Jewelry

Create your own unique piece with our Custom Order Jewelry service, where you can freely combine your favorite elements.

Perfect for special occasions and memorable gifts.

Mix and match natural stones and components to design a piece that truly reflects your style.

Ideal not only as everyday accessories but also as heartfelt gifts for loved ones or commemorative keepsakes.

Novelty Fair

During the event, we will offer limited-edition anniversary novelties based on purchase amount.

As a token of gratitude to our loyal customers, we’ve prepared special anniversary-design items.

These playful, cui-cui-style novelties are designed to make your daily shopping and jewelry care routines feel a little more special.

Don’t miss this chance to enjoy the exclusive lineup available only for our 16th anniversary.

Store-exclusive, purchase of ¥16,500 or more (tax included): Original eco bag

Store-exclusive, purchase of ¥27,500 or more (tax included): New jewelry cloth

Store-exclusive, purchase of ¥88,000 or more (tax included): Flea market jewelry

Online-exclusive, all purchasers: Original keyholder

New Jewelry Designs for the Anniversary

Adorable mini earrings featuring a bird motif that captures the essence of cui-cui. Playful designs that add charm to your ears. Matching necklace charms are also available.

Smile-design earrings that instantly bring a smile. Matching charms are also offered. A horseshoe charm with a striking three-dimensional form. Designs with just the right thickness create beautiful shadows. Geometric square earrings featuring four connected squares. A square-shaped opening at the center adds a light, airy feel, creating a refined look.

16th Anniversary Limited Jewelry Cloth

To commemorate our 16th anniversary, we’ve created an original jewelry cloth with a special design.

Centered on the brand logo, with small blue flowers forming a heart, the design expresses cui-cui’s playful spirit and gentle charm.

Combining a vintage-inspired polka-dot pattern with tiny blossoms, this cloth is a joyful piece that delights the eye.

A 16th-anniversary exclusive jewelry cloth designed to make your daily jewelry care routine feel just a little more special.

Going forward, cui-cui will continue to stay close to everyday life,

offering a brand where,

'when you go there, you’re sure to encounter something special.'

That’s the excitement we strive to deliver.