Embracing Scratches and Familiarity: Shopping Media 'your SELECT.' Launches New Feature 'Lifetime Items' with Tips for Choosing Long-lasting Products
On May 15, 2026, Cuebic Inc. launched a new feature titled 'Lifetime Items' on its shopping media 'your SELECT.' Advocating for a lifestyle of using things carefully for a long time over mass consumption, the first part features model Miyako Takayama's long-loved items. Calligraphy by renowned artist Shishu.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
- 🤖 AI Analyzed: May 18, 2026 at 11:23 (51 min after Collected)
Cuebic Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Hidehito Yoichi), operator of the web media 'your SELECT.' (https://cuebic.co.jp/your_select/), launched a new feature titled 'Lifetime Items: What I've used for 10 years, and what I want to use for 10 more' on Friday, May 15, 2026. This serialized project features experts in selecting goods, discussing items they have continuously used for over 10 years and plan to keep using for the next decade, presented in two-part interviews. The calligraphy for the feature's title was created by renowned calligrapher Shishu.
■ Background: Bringing a 'long-term use' perspective to an era of rapid consumption
'If in doubt, just buy the cheap one for now.' 'Look for the next thing when trends change.' Mass consumption and rapid replacement have become the norm today. On the other hand, in recent years, there has been a rapidly growing interest in lifestyles focused on 'using truly beloved items carefully for a long time,' driven by environmental concerns and a desire for essential richness. Objects develop a depth that only time and usage can produce; scratches and stains serve as proof of a long-term relationship. We believe that the answer to 'Why can't I let this go?'—a question that cannot be explained by functions and specs alone—holds the key to choosing goods in the coming era. This led to the planning of this feature.
■ Feature Overview: 'Lifetime Items: What I've used for 10 years, and what I want to use for 10 more'
This is a serial project where connoisseurs of goods from various fields introduce 'items used for 10 years' and 'items to be used for the next 10 years' in a two-part format. Through both the experiences of the past decade and expectations for the next, we propose 'authentic item selection' for long-lasting companionship.
A digest of this feature article will also be published as feed posts on the official Instagram (@your_select_life). Please enjoy it alongside the web article.
Feature URL: https://cuebic.co.jp/your_select/review/lifetime-item
Official Instagram: https://www.instagram.com/your_select_life/
■ Part 1: Model Miyako Takayama's Lifetime Items
The first guest of the feature is Miyako Takayama, active as a model and lifestyle creator. She shares her rich daily life filled with passions like cooking, collecting tableware, traditional Japanese clothing, and travel on SNS, boasting 286,000 Instagram followers. In the first part (items used for 10 years), she introduces a Le Creuset pot that supported her living alone, and Valentino sandals holding a story of her comeback from rock bottom. In the second part (items she wants to use for the next 10 years), she talks about a George Nakashima chair and a PAYDAY denim jacket she shares and nurtures with her husband, sharing her rich perspective of weaving family time through objects. We deliver Takayama's warm philosophy of choosing things, as she states, 'I want to take responsibility for buying, using, and letting go.'
Model Miyako Takayama
Born in 1982 in Osaka Prefecture. Widely active in modeling, writing, and product direction. Her Instagram (@miyare38), which shares a careful lifestyle, is also popular. Hobbies include cooking, running, collecting tableware, traveling, and wearing kimonos.
■ Feature Title Calligraphy: World-renowned Calligrapher Shishu's Lifetime Item
The title for the 'Lifetime Items' feature was written by calligrapher Shishu.
Shishu is a calligrapher active domestically and internationally, known for working on the title calligraphy for the NHK Taiga drama 'Ryomaden' and the art program 'Bi no Tsubo'. Based on traditional calligraphy techniques, she has received high praise worldwide for expressions beyond the realm of calligraphy, such as the 3D artwork series 'Cubism of Calligraphy' and digital installations with teamLab.
The power of calligraphy, polished over time, overlaps with this feature, which focuses on the theme of 'value proven by time.'
Thoughts from Shishu on the title 'Lifetime Items':
Things that can be called lifetime items are not cutting-edge, trendy, or strongly impactful; rather, they are naturally by your side and accompany your daily life before you realize it.
Therefore, I finished the typeface valuing calmness over eccentricity, softness over standing out, and gentleness over strength.
For 'Lifetime' (一生), I gave a refreshing individuality to an original loveliness that continuously tickles the heart. For 'Mo' (モ), I made it look as if the object is shining. For 'No' (ノ), I overlapped the figure happily following along with the spinning daily life, adding a bit of individuality by incorporating the movement of the hiragana 'no' (の) spiral.
I wrote it with the hope that it will become a 'Lifetime Item' that blends into daily life while growing on you every time you see it.
—— Calligrapher Shishu
[Upcoming] Information on Shishu's Solo Exhibition
Shishu Exhibition '~Encounter with Different Cultures~' (Osaka Art & Des
■ Background: Bringing a 'long-term use' perspective to an era of rapid consumption
'If in doubt, just buy the cheap one for now.' 'Look for the next thing when trends change.' Mass consumption and rapid replacement have become the norm today. On the other hand, in recent years, there has been a rapidly growing interest in lifestyles focused on 'using truly beloved items carefully for a long time,' driven by environmental concerns and a desire for essential richness. Objects develop a depth that only time and usage can produce; scratches and stains serve as proof of a long-term relationship. We believe that the answer to 'Why can't I let this go?'—a question that cannot be explained by functions and specs alone—holds the key to choosing goods in the coming era. This led to the planning of this feature.
■ Feature Overview: 'Lifetime Items: What I've used for 10 years, and what I want to use for 10 more'
This is a serial project where connoisseurs of goods from various fields introduce 'items used for 10 years' and 'items to be used for the next 10 years' in a two-part format. Through both the experiences of the past decade and expectations for the next, we propose 'authentic item selection' for long-lasting companionship.
A digest of this feature article will also be published as feed posts on the official Instagram (@your_select_life). Please enjoy it alongside the web article.
Feature URL: https://cuebic.co.jp/your_select/review/lifetime-item
Official Instagram: https://www.instagram.com/your_select_life/
■ Part 1: Model Miyako Takayama's Lifetime Items
The first guest of the feature is Miyako Takayama, active as a model and lifestyle creator. She shares her rich daily life filled with passions like cooking, collecting tableware, traditional Japanese clothing, and travel on SNS, boasting 286,000 Instagram followers. In the first part (items used for 10 years), she introduces a Le Creuset pot that supported her living alone, and Valentino sandals holding a story of her comeback from rock bottom. In the second part (items she wants to use for the next 10 years), she talks about a George Nakashima chair and a PAYDAY denim jacket she shares and nurtures with her husband, sharing her rich perspective of weaving family time through objects. We deliver Takayama's warm philosophy of choosing things, as she states, 'I want to take responsibility for buying, using, and letting go.'
Model Miyako Takayama
Born in 1982 in Osaka Prefecture. Widely active in modeling, writing, and product direction. Her Instagram (@miyare38), which shares a careful lifestyle, is also popular. Hobbies include cooking, running, collecting tableware, traveling, and wearing kimonos.
■ Feature Title Calligraphy: World-renowned Calligrapher Shishu's Lifetime Item
The title for the 'Lifetime Items' feature was written by calligrapher Shishu.
Shishu is a calligrapher active domestically and internationally, known for working on the title calligraphy for the NHK Taiga drama 'Ryomaden' and the art program 'Bi no Tsubo'. Based on traditional calligraphy techniques, she has received high praise worldwide for expressions beyond the realm of calligraphy, such as the 3D artwork series 'Cubism of Calligraphy' and digital installations with teamLab.
The power of calligraphy, polished over time, overlaps with this feature, which focuses on the theme of 'value proven by time.'
Thoughts from Shishu on the title 'Lifetime Items':
Things that can be called lifetime items are not cutting-edge, trendy, or strongly impactful; rather, they are naturally by your side and accompany your daily life before you realize it.
Therefore, I finished the typeface valuing calmness over eccentricity, softness over standing out, and gentleness over strength.
For 'Lifetime' (一生), I gave a refreshing individuality to an original loveliness that continuously tickles the heart. For 'Mo' (モ), I made it look as if the object is shining. For 'No' (ノ), I overlapped the figure happily following along with the spinning daily life, adding a bit of individuality by incorporating the movement of the hiragana 'no' (の) spiral.
I wrote it with the hope that it will become a 'Lifetime Item' that blends into daily life while growing on you every time you see it.
—— Calligrapher Shishu
[Upcoming] Information on Shishu's Solo Exhibition
Shishu Exhibition '~Encounter with Different Cultures~' (Osaka Art & Des
FAQ
Who is the target audience for the 'Lifetime Items' project on 'your SELECT.'?
It is aimed at individuals looking for essential items they can cherish long-term, beyond trends and cheapness, and those interested in sustainable consumption and mindful living.
What items does Miyako Takayama introduce in the first installment?
She introduces a Le Creuset pot and Valentino sandals in the first part, and a George Nakashima chair and PAYDAY denim jacket in the second part.
Who is Shishu, the calligrapher for the feature's title?
A world-renowned calligrapher known for the NHK drama 'Ryomaden'. She designed the title to convey gentleness and calmness, reflecting items that accompany daily life.