MARK & LONA Appoints aespa's KARINA as First Female Brand Ambassador, Unveils New 'STYLE #4' Collection

Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates the luxury golf brand 'MARK & LONA', has appointed KARINA, the leader of the globally popular South Korean group aespa, as its new brand ambassador. This marks the appointment of the first female brand ambassador in the history of 'MARK & LONA'. Ambassador Selection STYLE #4 focuses on the minimal and high-end 'CODE Collection'. A layered style with overlapping monogram patterns creates a futuristic and sophisticated impression. A combination dress with a complex cutting design is paired with a mock-neck long-sleeve shirt of the same pattern, highlighting a sharp presence. Utilizing high-performance nylon material featuring cool touch, quick absorption and drying, UV protection, and high stretchability, it achieves a light and stress-free wearing experience despite being a layered style. The elegant and sharp silhouette of the dress beautifully coordinates with the switching design of the dress and inner shirt. It produces a unified and sophisticated layered style. This unified layered style gives off a smart presence regardless of the scene. For footwear, ankle socks swaying with glittering bonbons using lame thread and spikeless sneakers made of glossy mirror patent material (scheduled for release in July) are selected. Uncompromising attention to detail sharply refines the entire layered style. Cool expressions and meticulously calculated details. A fashionable outfit that emits an overwhelming presence while naturally blending into both the field and urban scenes. Please enjoy the new identity of MARK & LONA embodied by the new ambassador KARINA in a wide range of sports scenes, including golf and tennis. * Please check the special site and official online site for details. For details, click here: https://brand.markandlona.com/playillusion_look4/ Online store here: https://www.markandlona.com/blogs/news/karina-26ss-04 CM special site here: https://brand.markandlona.com/playillusion/ - A special campaign will be held to commemorate the release of the products worn by KARINA. GIFT 01 'KARINA Trading Card Style Sticker' The ambassador appointment attracted global attention. Generating buzz from its impact, the visual symbolizing this collection becomes a trading card style sticker. Target: Those who purchased target products GIFT 02 'Original Flake Sticker' A limited design available only now, reproducing the graphics of the items worn by KARINA. Enjoy your own customization by sticking them on smartphone cases or notebooks. Target: Those who purchased target products Period: From May 20 (Wed) * Until supplies last GIFT 03 'Thermal/Cooling Tumbler' A special tumbler adorned with iconic graphics is born. In addition to its sophisticated design, it is a premium item that combines practicality with thermal and cooling functions. Target: Those who purchased 110,000 JPY or more (including tax), including target products Period: From May 20 (Wed) * Limited quantity, until supplies last - Special exhibition of the crystal ball and putter used in the photoshoot The crystal ball and putter actually used in the photoshoot will be specially exhibited. Do not miss this precious opportunity to experience the worldview of the work up close. MARK & LONA Aoyama Store Period: From April 28 (Tue) * Both the putter and crystal ball can be viewed. Daimaru Shinsaibashi Store Main Building 1F Shinsaibashi-suji Window Display * The crystal ball can be viewed. Period: May 1 (Fri) - May 28 (Thu) * Product release dates may vary by store. For more information, please check with store staff or the official online store. MARK & LONA Aoyama Store 1F Lexington Aoyama Building, 5-11-9 Minamiaoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 MARK & LONA Omotesando Hills B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001