【MARK & LONA × KARINA】Ambassador Selection | Style.03

Luxury golf brand MARK & LONA has appointed KARINA, leader of the global group aespa, as its first female brand ambassador and announced a new collection themed "SPORTS MIX." Limited campaigns and special exhibitions are also being held to showcase the brand's new appeal.
キャンペーンNQ 87/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 8, 2026 at 20:00
  • 🔍 Collected: May 8, 2026 at 11:31
  • 🤖 AI Analyzed: May 8, 2026 at 12:49 (1h 17m after Collected)
Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates the luxury golf brand "MARK & LONA," has appointed KARINA, a global artist and leader of the South Korean global group aespa, who boasts worldwide popularity, as its new brand ambassador. This marks the first time in MARK & LONA's history that a female brand ambassador has been appointed. Ambassador Selection STYLE #3 will release a collection themed "SPORTS MIX," suitable for a wide range of sports scenes. The main item is a hooded knit vest that intricately depicts the iconic element skull and fire pattern of this season with eyelet mesh knitting. The bold graphics and delicate sheerness create a layered style with depth, exuding a sharp presence along with the limited-edition "TRIBAL HEART" logo for the Ambassador Selection. For the inner layer, a high-performance mock neck T-shirt with a vertical letter graphic expressing the dynamism of flames is styled. Made of polyester pique material with excellent stretch, quick-drying, and UV-cut functions, it provides comfortable wear even during summer play. It is a piece that combines functionality and a sense of mode. For the bottoms, a pleated skirt with a double belt design that beautifully accentuates the waistline is selected. The supple drape creates an elegant expression with every movement, adding a sophisticated essence to a sporty style. For the footwear, high-quality over-the-knee socks made of silk blend, featuring a fire pattern with lame thread expressed in jacquard, are coordinated. Furthermore, by combining them with spike-less sneakers (scheduled for release in July) made of mirror patent material boldly printed with the brand's iconic iron skull, a unified and cutting-edge style is completed from head to toe. Cool expressions and playful details. Enjoy MARK & LONA's new identity, embodied by new ambassador KARINA, in a wide range of sports scenes such as golf and tennis. *Please check the special website and official online store for details. Details here: https://brand.markandlona.com/playillusion_look3/ Online store here: https://www.markandlona.com/blogs/news/karina-26ss-03 CM special website here: https://brand.markandlona.com/playillusion/ *A special campaign will be held to commemorate the release of items worn by KARINA. Customers who purchase eligible products will receive a "KARINA trading card style sticker" on a first-come, first-served basis (limited quantity, while supplies last). Period: April 28 (Tuesday) ~ (limited quantity, while supplies last) *Installation of a limited photo spot at Aoyama store A special limited-time photo spot will be set up at MARK & LONA Aoyama store. Please enjoy the space that embodies the brand's worldview. Period: April 28 (Tuesday) ~ *Special exhibition of crystal ball and putter used in the photoshoot The crystal ball and putter actually used in the photoshoot will be specially exhibited. Don't miss this valuable opportunity to experience the world of the work up close. MARK & LONA Aoyama store Period: April 28 (Tuesday) ~ *You can see both the putter and the crystal ball. Daimaru Shinsaibashi Main Building 1F Shinsaibashisuji Window Display *You can see the crystal ball. Period: May 1 (Friday) ~ May 28 (Thursday) Omotesando Hills 1F Main Entrance Window Display *You can see the crystal ball. Period: May 8 (Friday) ~ May 14 (Thursday) MARK & LONA Aoyama store 1F Lexington Aoyama Building, 5-11-9 Minami Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 MARK & LONA Omotesando Hills B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5771-0967 MARKET STORE BY MARK & LONA Omotesando Hills B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5843-0965 MARK & LONA GINZA SIX 104-00