【MARK & LONA × KARINA】Ambassador Selection | Style.02
Luxury golf brand 'MARK & LONA,' developed by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), has appointed KARINA, leader of the global K-Pop group aespa, as its new brand ambassador. This marks the brand's first-ever female brand ambassador. The second 'Ambassador Selection STYLE #2' introduces new styles that go beyond golf, actively adding color to everyday life, along with special campaigns and events.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 21:31 (9h 59m after Collected)
MARK & LONA, a luxury golf brand developed by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), has appointed KARINA, the globally popular artist and leader of the South Korean global group aespa, as its new brand ambassador. This marks the first time in MARK & LONA's history that a female brand ambassador has been appointed.
In Ambassador Selection STYLE #2, new styles emerge that transcend golf and actively enhance daily life.
The main item is a raglan-sleeve stand-collar jacket with dynamic color blocking and an eye-catching “TRIBAL HEART” logo on the pocket. It features reflector piping on the back, a mesh specification inside the fly yoke for enhanced breathability, and stretch material with water-repellent functions. This combines high functionality with a trendy oversized silhouette. For bottoms, wide silhouette pants are lined up, allowing a change to a see-through design with zipper openings on both sides. The layered waist and hem drawstrings allow for flexible silhouette adjustments. Along with a soft drape, it creates a modern relaxed feel and three-dimensional movement. For the innerwear, a high-performance T-shirt made of durable “CORDURA® Stretch Nylon” is selected. The front features an “Ambassador Selection exclusive TRIBAL HEART” logo, and it is finished in a smart, tight silhouette with quick-drying, UV-cut, and contact-cooling functions. For footwear, luxurious silk-blend over-knee socks with a lame-thread fire pattern expressed in jacquard are coordinated. Furthermore, spike-less sneakers (scheduled for release in July) made of mirror patent material with the brand's iconic iron skull boldly printed are paired, completing a flawless, cutting-edge style from head to toe.
High functionality with a presence that shines even in urban scenes.
A new style of MARK & LONA embodied by the new ambassador, exuding a distinct personality within it.
Every day, more freely, more actively.
*Please check the special website and official online site for details.
Details here: https://brand.markandlona.com/playillusion_look2/
Online store here: https://www.markandlona.com/blogs/news/karina-26ss-02
CM special site here: https://brand.markandlona.com/playillusion/
MARK & LONA × KARINA SPECIAL CAMPAIGN
* A special campaign will be held to commemorate the launch of KARINA's worn items.
Customers who purchase eligible products will receive a “KARINA photo card style sticker” on a first-come, first-served basis (limited quantity, ends when supplies run out).
Period: From April 28th (Tuesday) ~
* Aoyama store exclusive photo spot installation
A limited-time special photo spot will be set up at MARK & LONA Aoyama store. Please enjoy a space that embodies the brand's world view.
Period: From April 28th (Tuesday) ~
* Special exhibition of crystal ball and putter used in the shoot
The crystal ball and putter actually used in the shoot will be specially exhibited.
This is a valuable opportunity to experience the world of the work up close, so please don't miss it.
MARK & LONA Aoyama store
Period: From April 28th (Tuesday) ~
Daimaru Shinsaibashi Store Main Building 1F Shinsaibashi-suji Window Display
*You can view the crystal ball.
Period: May 1st (Friday) ~ May 28th (Thursday)
Omotesando Hills 1F Main Entrance Window Display
*You can view the crystal ball.
Period: May 8th (Friday) ~ May 14th (Thursday)
Product Deployment Stores
* MARK & LONA Aoyama Store
1F Lexington Aoyama Building, 5-11-9 Minami Aoyama, Minato-ku, Tokyo 107-0062
TEL: 03-6805-1551
* MARK & LONA Omotesando Hills
B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5771-0967
* MARKET STORE BY MARK & LONA Omotesando Hills
B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5843-0965
* MARK & LONA GINZA SIX
In Ambassador Selection STYLE #2, new styles emerge that transcend golf and actively enhance daily life.
The main item is a raglan-sleeve stand-collar jacket with dynamic color blocking and an eye-catching “TRIBAL HEART” logo on the pocket. It features reflector piping on the back, a mesh specification inside the fly yoke for enhanced breathability, and stretch material with water-repellent functions. This combines high functionality with a trendy oversized silhouette. For bottoms, wide silhouette pants are lined up, allowing a change to a see-through design with zipper openings on both sides. The layered waist and hem drawstrings allow for flexible silhouette adjustments. Along with a soft drape, it creates a modern relaxed feel and three-dimensional movement. For the innerwear, a high-performance T-shirt made of durable “CORDURA® Stretch Nylon” is selected. The front features an “Ambassador Selection exclusive TRIBAL HEART” logo, and it is finished in a smart, tight silhouette with quick-drying, UV-cut, and contact-cooling functions. For footwear, luxurious silk-blend over-knee socks with a lame-thread fire pattern expressed in jacquard are coordinated. Furthermore, spike-less sneakers (scheduled for release in July) made of mirror patent material with the brand's iconic iron skull boldly printed are paired, completing a flawless, cutting-edge style from head to toe.
High functionality with a presence that shines even in urban scenes.
A new style of MARK & LONA embodied by the new ambassador, exuding a distinct personality within it.
Every day, more freely, more actively.
*Please check the special website and official online site for details.
Details here: https://brand.markandlona.com/playillusion_look2/
Online store here: https://www.markandlona.com/blogs/news/karina-26ss-02
CM special site here: https://brand.markandlona.com/playillusion/
MARK & LONA × KARINA SPECIAL CAMPAIGN
* A special campaign will be held to commemorate the launch of KARINA's worn items.
Customers who purchase eligible products will receive a “KARINA photo card style sticker” on a first-come, first-served basis (limited quantity, ends when supplies run out).
Period: From April 28th (Tuesday) ~
* Aoyama store exclusive photo spot installation
A limited-time special photo spot will be set up at MARK & LONA Aoyama store. Please enjoy a space that embodies the brand's world view.
Period: From April 28th (Tuesday) ~
* Special exhibition of crystal ball and putter used in the shoot
The crystal ball and putter actually used in the shoot will be specially exhibited.
This is a valuable opportunity to experience the world of the work up close, so please don't miss it.
MARK & LONA Aoyama store
Period: From April 28th (Tuesday) ~
Daimaru Shinsaibashi Store Main Building 1F Shinsaibashi-suji Window Display
*You can view the crystal ball.
Period: May 1st (Friday) ~ May 28th (Thursday)
Omotesando Hills 1F Main Entrance Window Display
*You can view the crystal ball.
Period: May 8th (Friday) ~ May 14th (Thursday)
Product Deployment Stores
* MARK & LONA Aoyama Store
1F Lexington Aoyama Building, 5-11-9 Minami Aoyama, Minato-ku, Tokyo 107-0062
TEL: 03-6805-1551
* MARK & LONA Omotesando Hills
B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5771-0967
* MARKET STORE BY MARK & LONA Omotesando Hills
B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5843-0965
* MARK & LONA GINZA SIX