MARK & LONA to Open Limited-Time Pop-Up Store at Yokohama Takashimaya from April 29 (Wed)

CUBE Inc. (Headquarters: Minato-ku, Tokyo) will open a limited-time pop-up store for its golf apparel brand 'MARK & LONA,' primarily featuring the 'FER' collection, for two weeks starting Wednesday, April 29, 2026, at the special sports and golf venue on the 5th floor of Yokohama Takashimaya.

The store will showcase the 'FER' collection, which is not usually available on the same floor's 'MARK & LONA' section, along with a selection of the latest men's wear and golf accessories from the 'GENERAL' collection, released in April. During the period, customers will also receive FER exclusive novelties (first-come, first-served) depending on their purchase amount. This event invites everyone pursuing an active lifestyle beyond the realm of golf to experience a new world view that overturns conventional notions.

【Introduction of Featured Collections】

- FER COLLECTION -

'FER' Collection themed on the ambassador's lifestyle.

The brand name 'FER' is derived from the common word 'FER' shared by 'GOL (FER)' and 'SUR (FER),' people who enjoy golf and surf.

The items on offer primarily include casual wear that can be worn in a wide range of sports and lifestyle scenes such as golf, surf, and town use, as well as accessories like wet bags, and limited collections such as custom wetsuits made in Japan, boasting world-class technology, worn by longboarder ambassadors.

- GENERAL COLLECTION -

LEGACY OF THE ICON/The Eternal Value Connected by Icons

MARK & LONA began its journey as a brand in 2008, following the birth of its iconic 'IRON SKULL' in 2006. For the 2026 Spring/Summer collection, to commemorate the 20th anniversary of the IRON SKULL's birth, the theme is 'LEGACY OF THE ICON.' The new icon, 'ELEMENT SKULL,' announced in this milestone year, is composed of four parts, inspired by the four elements of nature deeply connected to golf: 'green, water, sky, and sun.' The vast fairways, clear skies, the sea viewed from links courses, and the blessings of the pouring sun. The design incorporates the healing and vitality brought by nature, striving for new heights while featuring the new icon throughout.

Please enjoy this collection, which fully conveys innovative design, new materials, and the brand's world view.

＜NOVELTY CAMPAIGN＞

Customers who purchase products (tax included) totaling 27,500 yen or more at this POPUP STORE will receive an original FER beach sandal.

This relaxed pair of sandals is perfect for adults who enjoy both golf and surf without borders, whether during relaxation or by the beachside.

*Novelties are available while supplies last. Please be aware in advance.

*Novelties are available while supplies last. Please be aware in advance.

*Novelties will only be provided for purchases made at this event venue. Purchases made at the 'Yokohama Takashimaya POPUP STORE' held at a separate venue (a different space on the same floor) are not eligible. Please be aware in advance.

Details here: https://brand.markandlona.com/26s_yokohama_takashimaya/

Image download link: https://primedrive.jp/v2/access?key=3mep4mc5GgLXeaEXMxTdWg

Expiration date: 2026/05/23

〈About MARK & LONA〉

Since its brand inception in 2008, MARK & LONA has introduced innovation to the conservative golf apparel industry with the new value concept of 'Luxury Golf,' establishing an entirely new paradigm. Since then, the brand has continued to disseminate fresh and unique collections globally, pursuing manufacturing that combines innovative design with high-quality material selection and excellent functionality. Furthermore, in addition to collaborations with famous characters and artists, it has garnered attention through initiatives with different industries such as cosmetics and sweets, building a unique position beyond the scope of golf apparel. More than 18 years since its birth, MARK & LONA remains a one-of-a-kind entity, attracting strong support and attention not only from golfers domestically and internationally but also from fashion lovers.

〈Store Details〉 Store Name: MARK & LONA Yokohama Takashimaya POPUP STORE (Special Venue)