MARK & LONA to Open Limited-time Pop-up Store at Yokohama Takashimaya from April 29
Cube Co., Ltd. announces a two-week pop-up for its luxury golf brand MARK & LONA starting April 29, 2026. Featuring the 'FER' and 'GENERAL' collections, the store offers exclusive lifestyle items and a special novelty campaign.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 02:39
- 🔍 Collected: April 28, 2026 at 18:02
- 🤖 AI Analyzed: April 28, 2026 at 19:16 (1h 13m after Collected)
MARK & LONA, the luxury golf apparel brand operated by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), will open a limited-time pop-up store for two weeks starting Wednesday, April 29, 2026. The store will be located at the Sports/Golf Special Event Venue on the 5th floor of Yokohama Takashimaya, focusing on the 'FER' collection.
The lineup will center around the FER collection, which is typically not available at the regular MARK & LONA counter on the same floor, as well as the latest menswear and golf accessories from the 'GENERAL' collection released in April. During the period, customers will receive exclusive FER novelty items (first-come, first-served) based on their purchase amount. Experience a new worldview that transcends the boundaries of golf and pursues an active lifestyle.
### Featured Collections
- **FER COLLECTION**
Based on the ambassador's lifestyle, the name 'FER' comes from the common suffix in 'GOL(FER)' and 'SUR(FER).' Items include casual wear for golf, surf, and urban use, accessories like wet bags, and limited-edition custom wetsuits made in Japan with world-class technology.
- **GENERAL COLLECTION**
Theme: 'LEGACY OF THE ICON.' In 2026, marking the 20th anniversary of the 'IRON SKULL' icon, MARK & LONA introduces 'ELEMENT SKULL.' Inspired by the four elements of nature—Green, Water, Sky, and Sun—the design incorporates natural healing and vitality into high-end golf fashion.
### NOVELTY CAMPAIGN
Customers who purchase items totaling 27,500 JPY (tax included) or more at this pop-up store will receive original FER flip-flops. Perfect for relaxation or beachside activities, these sandals are designed for adults who enjoy both golf and surf borderlessly.
*Note: Novelties are limited in quantity and only valid for purchases made at this specific event venue.
For more details: https://brand.markandlona.com/26s_yokohama_takashimaya/
The lineup will center around the FER collection, which is typically not available at the regular MARK & LONA counter on the same floor, as well as the latest menswear and golf accessories from the 'GENERAL' collection released in April. During the period, customers will receive exclusive FER novelty items (first-come, first-served) based on their purchase amount. Experience a new worldview that transcends the boundaries of golf and pursues an active lifestyle.
### Featured Collections
- **FER COLLECTION**
Based on the ambassador's lifestyle, the name 'FER' comes from the common suffix in 'GOL(FER)' and 'SUR(FER).' Items include casual wear for golf, surf, and urban use, accessories like wet bags, and limited-edition custom wetsuits made in Japan with world-class technology.
- **GENERAL COLLECTION**
Theme: 'LEGACY OF THE ICON.' In 2026, marking the 20th anniversary of the 'IRON SKULL' icon, MARK & LONA introduces 'ELEMENT SKULL.' Inspired by the four elements of nature—Green, Water, Sky, and Sun—the design incorporates natural healing and vitality into high-end golf fashion.
### NOVELTY CAMPAIGN
Customers who purchase items totaling 27,500 JPY (tax included) or more at this pop-up store will receive original FER flip-flops. Perfect for relaxation or beachside activities, these sandals are designed for adults who enjoy both golf and surf borderlessly.
*Note: Novelties are limited in quantity and only valid for purchases made at this specific event venue.
For more details: https://brand.markandlona.com/26s_yokohama_takashimaya/