KARINA of aespa Appointed as First Female Ambassador for Luxury Golf Brand MARK & LONA

Luxury golf brand MARK & LONA has appointed KARINA, the leader of the global group aespa, as its first female brand ambassador. Along with the launch of the new 'Play Illusion' collection featuring bold fire patterns, a special campaign including limited-edition stickers and store exhibitions has begun.
キャンペーンNQ 46/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 28, 2026 at 20:00
  • 🔍 Collected: April 28, 2026 at 11:31
  • 🤖 AI Analyzed: April 28, 2026 at 13:21 (1h 50m after Collected)
Cube Inc. (Headquarters: Minato-ku, Tokyo), which operates the luxury golf brand 'MARK & LONA,' has appointed KARINA, the leader of the global South Korean group aespa and a world-renowned artist, as its new brand ambassador. This marks the first time in the brand's history that a woman has been appointed as a brand ambassador. The first style worn by the new ambassador, KARINA, features an impactful coordination using a bold fire pattern on a matching set. This ensemble combines a 2WAY layered top, consisting of a short-sleeved polo over a long-sleeved shirt, with a technical pleated skirt that sways beautifully with movement, proposing a fresh style for the golf scene. The 'TRIBAL HEART' logo, exclusive to the Ambassador Selection, symbolically expresses 'strength' and 'brilliance.' Along with the passionate fire print, it highlights the vivid individuality characteristic of MARK & LONA. Furthermore, the garments are equipped with cooling, UV protection, and water-repellent functions to comfortably support play during the spring and summer. For footwear, the styling is completed with spikeless sneakers made of mirror-patent material featuring a bold Iron Skull print (scheduled for release in July), paired with over-the-knee socks with a fire motif for an edgy look. This shocking selection, where a supple silhouette and passionate fire print merge at a high level, is a fitting debut for KARINA as an ambassador. *Please check the special website and official online store for more details. A special campaign will be held to celebrate the launch of products worn by KARINA. - Purchase Benefit: Customers who purchase eligible products will receive a 'KARINA trading card-style sticker' on a first-come, first-served basis. Starting April 28th (Tue), while supplies last. - Exclusive Photo Spot at Aoyama Store: A limited-time special photo spot will be set up at the MARK & LONA Aoyama store. Starting April 28th (Tue). - Special Exhibition of Crystal Ball and Putter used in the shoot: The crystal ball and putter actually used during filming will be on special display. Don't miss this rare opportunity to experience the worldview of the works up close. Locations and Periods: - MARK & LONA Aoyama Store: Starting April 28th (Tue) - Both Putter and Crystal Ball. - Daimaru Shinsaibashi Store Window Display: May 1st (Fri) to May 28th (Thu) - Crystal Ball. - Omotesando Hills Window Display: May 8th (Fri) to May 14th (Thu) - Crystal Ball. MARK & LONA Aoyama, Omotesando Hills, GINZA SIX, Matsuzakaya Nagoya, Hankyu Umeda, Daimaru Shinsaibashi.