The Long-Awaited First Collaboration is Here! MARK & LONA x Hello Kitty Special Items Released

The golf apparel brand "MARK & LONA", developed by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo), will release a collaboration hoodie with the world-beloved character "Hello Kitty" starting Monday, April 13, 2026, at select stores. Available in three colors—pink, black, and white—this item features the special collaboration logo "Skully x Hello Kitty". The chest is adorned with the season's iconic "Element Skull", finishing the piece with a playful expression. By combining the 3D effect of puff printing with delicate embroidery, it produces the iconic presence characteristic of MARK & LONA amidst a pop vibe. It is a pop and catchy collaboration item that lifts your mood just by wearing it. The material uses a softly voluminous cotton fleece back made from high-quality combed yarn with reduced fuzzing. While achieving a lightweight, stress-free wearing experience, it boasts a trendy silhouette that combines a slightly oversized width with a shorter length. Additionally, to commemorate the tournament, special sales will be held at the venue of the highly anticipated golf event "MAEZAWA CUP 2026" (MZ GOLF CLUB). Starting with this hoodie, special collaboration items with Hello Kitty and other characters are scheduled to be rolled out sequentially in the future. Announcements regarding future sales will be distributed on our official social media and website as needed, so please look forward to our upcoming lineup. Product Name: Hello Skully Zip Hoodie Product Number: MLW-6A-AD21 Colors: PINK, WHITE, BLACK Sizes: 36, 38, 40 Price: ¥29,700 MARK & LONA Aoyama Store 1F Lexington Aoyama Building, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 MARK & LONA Omotesando Hills B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5771-0967 MARK & LONA Hankyu Umeda Main Store 8F Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-8350 TEL: 06-6313-0929 Official Online Store https://www.markandlona.com/c/top Venue: MZ GOLF CLUB (4900 Sanuki, Mutsuzawa-machi, Chosei-gun, Chiba) Period: Monday, April 13, 2026 - Sunday, April 26, 2026 * Sold on all days including the qualifying and final rounds (April 23 - April 26). Since its brand birth in 2008, MARK & LONA has brought innovation to the conservative golf apparel industry under the theme of a new value concept, "Luxury Golf," establishing an entirely new concept. Since then, while continuing to broadcast innovative and unique collections to the world, the brand has pursued manufacturing that balances innovative design with the selection of high-quality materials and high functionality. Furthermore, it has garnered attention not only for collaborations with famous characters and artists but also for initiatives with different industries such as cosmetics and sweets, building a unique position beyond the boundaries of golf apparel. Now, more than 18 years since its birth, MARK & LONA continues to be a one-of-a-kind presence.