CyberStep HD Enters into Business Alliance with NEXST Inc.
CyberStep Holdings, Inc. has signed a basic agreement for a business alliance with NEXST Inc. to strengthen its 'Entertainment Commerce' growth strategy. The partnership will integrate NEXST's AI, XR, and Web3 capabilities along with its IP network into CyberStep's cross-group business model to enhance user experiences and expand revenue opportunities.
📋 Article Processing Timeline
- 📰 Published: April 16, 2026 at 00:00
- 🔍 Collected: April 15, 2026 at 15:31
- 🤖 AI Analyzed: April 15, 2026 at 21:21 (5h 49m after Collected)
CyberStep Holdings, Inc. (Headquarters: Suginami-ku, Tokyo, President and CEO: Shinji Yuasa) has signed a basic agreement regarding a business alliance with NEXST Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Takako Utsunomiya).
This alliance is implemented with the aim of strengthening the foundation for value creation across content and commerce, toward the realization of our group's medium-term growth strategy 'Entertainment Commerce.'
■ Background of the Business Alliance
Triggered by the transition to a holding company structure in December 2025, our group is proceeding with the construction of a new business structure, starting from the content capabilities and user communities cultivated in digital entertainment.
In recent years, with the spread of SNS and video platforms such as TikTok, an integrated consumption structure where people touch content and directly connect it to experience and purchase is rapidly forming.
Based on these changes, our group is proceeding with the construction of a business model that expands user experience and revenue opportunities simultaneously by designing and operating functions such as 'creation of contact points,' 'design of experience,' 'supply of products,' and 'execution of sales' integrally, rather than dividing them.
This model is established by connecting multiple business functions cross-sectionally, and our group is proceeding with the development of its foundation in stages.
On the other hand, NEXST Inc. has built an entertainment infrastructure 'NEXST' that integrates AI, XR, and Web3, and is promoting the expansion of experiential value for artists and fans through VR live performances, digital goods, and game-linked benefits.
In addition, in the IP content area centered on artists, idols, characters, etc., both within and outside Japan, the company has a network for acquiring photographic data and processing rights, and has strengths in content planning and development.
Through this alliance, we concluded that by connecting NEXST's content and network to the business foundation our group is building, it would become possible to create value in a form different from the past, which led to the signing of this basic agreement.
■ Cross-Group Business Model
Our group is currently proceeding with the construction of an entertainment commerce model that crosses digital and real domains.
This model is realized by linking the respective business functions of the three core companies: CyberStep, Inc., Toreba, Inc., and Mirai O Tsunagu Co., Ltd.
CyberStep, Inc.
Takes charge of content development utilizing artist IP through self-developed online games and trading card games, and aims to improve experiential value and strengthen user engagement in both digital and real domains.
Toreba, Inc.
In the globally expanded online crane game 'Toreba,' provides limited prizes utilizing IP, and connects the user's acquisition experience to direct promotion of play and improvement of service utilization rates.
Mirai O Tsunagu Co., Ltd.
Consistently takes charge of everything from planning and manufacturing to sales of original goods such as apparel and miscellaneous goods, and promotes the construction of a stable revenue base in the product sales area.
By cross-sectionally connecting functions such as 'creation of contact points,' 'design of experience,' 'supply of products,' and 'execution of sales' handled by these three companies, we are restructuring the value provision process that was previously divided. Through this alliance, by adding a new content layer to these business foundations, the interlocking between each function will be further enhanced, which is expected to lead to the expansion of the business model for the entire group.
■ Overview of the Business Alliance
Based on this basic agreement, our company and NEXST will proceed with discussions in the following areas:
- Product planning and development utilizing artist-related content
- Expansion of user contact points through collaboration with various services of our group
- Consideration of measures linking digital content and physical products
- Creation of content development and sales opportunities domestically and internationally
The specific details and conditions will be determined through future discussions between the two companies.
■ Future Outlook
Our group aims to create new entertainment experiences that are not bound by conventional frameworks by connecting multiple business functions cross-sectionally.
Through this alliance, we will further promote the fusion of content and commerce, while striving to multilayer user contact points and maximize synergies between businesses.
Furthermore, by continuously adding new value to the business foundation being built within the group through collaboration with external partners, we aim to improve medium-to-long-term corporate value.
■ Company Overview
CyberStep Holdings, Inc.
Location: Asahi Seimei Daitabashi Bldg. 4F, 1-22-19 Izumi, Suginami-ku, Tokyo
President and CEO: Shinji Yuasa
URL: https://cshd.cyberstep.com/
Official X: https://x.com/CyberStepHD_IR
NEXST Inc.
Location: 3F, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo
Representative Director: Takako Utsunomiya
URL: https://nexst.inc/
■ Contact Information Regarding This Matter
CyberStep Holdings, Inc.
Email: info@cyberstep.com
This alliance is implemented with the aim of strengthening the foundation for value creation across content and commerce, toward the realization of our group's medium-term growth strategy 'Entertainment Commerce.'
■ Background of the Business Alliance
Triggered by the transition to a holding company structure in December 2025, our group is proceeding with the construction of a new business structure, starting from the content capabilities and user communities cultivated in digital entertainment.
In recent years, with the spread of SNS and video platforms such as TikTok, an integrated consumption structure where people touch content and directly connect it to experience and purchase is rapidly forming.
Based on these changes, our group is proceeding with the construction of a business model that expands user experience and revenue opportunities simultaneously by designing and operating functions such as 'creation of contact points,' 'design of experience,' 'supply of products,' and 'execution of sales' integrally, rather than dividing them.
This model is established by connecting multiple business functions cross-sectionally, and our group is proceeding with the development of its foundation in stages.
On the other hand, NEXST Inc. has built an entertainment infrastructure 'NEXST' that integrates AI, XR, and Web3, and is promoting the expansion of experiential value for artists and fans through VR live performances, digital goods, and game-linked benefits.
In addition, in the IP content area centered on artists, idols, characters, etc., both within and outside Japan, the company has a network for acquiring photographic data and processing rights, and has strengths in content planning and development.
Through this alliance, we concluded that by connecting NEXST's content and network to the business foundation our group is building, it would become possible to create value in a form different from the past, which led to the signing of this basic agreement.
■ Cross-Group Business Model
Our group is currently proceeding with the construction of an entertainment commerce model that crosses digital and real domains.
This model is realized by linking the respective business functions of the three core companies: CyberStep, Inc., Toreba, Inc., and Mirai O Tsunagu Co., Ltd.
CyberStep, Inc.
Takes charge of content development utilizing artist IP through self-developed online games and trading card games, and aims to improve experiential value and strengthen user engagement in both digital and real domains.
Toreba, Inc.
In the globally expanded online crane game 'Toreba,' provides limited prizes utilizing IP, and connects the user's acquisition experience to direct promotion of play and improvement of service utilization rates.
Mirai O Tsunagu Co., Ltd.
Consistently takes charge of everything from planning and manufacturing to sales of original goods such as apparel and miscellaneous goods, and promotes the construction of a stable revenue base in the product sales area.
By cross-sectionally connecting functions such as 'creation of contact points,' 'design of experience,' 'supply of products,' and 'execution of sales' handled by these three companies, we are restructuring the value provision process that was previously divided. Through this alliance, by adding a new content layer to these business foundations, the interlocking between each function will be further enhanced, which is expected to lead to the expansion of the business model for the entire group.
■ Overview of the Business Alliance
Based on this basic agreement, our company and NEXST will proceed with discussions in the following areas:
- Product planning and development utilizing artist-related content
- Expansion of user contact points through collaboration with various services of our group
- Consideration of measures linking digital content and physical products
- Creation of content development and sales opportunities domestically and internationally
The specific details and conditions will be determined through future discussions between the two companies.
■ Future Outlook
Our group aims to create new entertainment experiences that are not bound by conventional frameworks by connecting multiple business functions cross-sectionally.
Through this alliance, we will further promote the fusion of content and commerce, while striving to multilayer user contact points and maximize synergies between businesses.
Furthermore, by continuously adding new value to the business foundation being built within the group through collaboration with external partners, we aim to improve medium-to-long-term corporate value.
■ Company Overview
CyberStep Holdings, Inc.
Location: Asahi Seimei Daitabashi Bldg. 4F, 1-22-19 Izumi, Suginami-ku, Tokyo
President and CEO: Shinji Yuasa
URL: https://cshd.cyberstep.com/
Official X: https://x.com/CyberStepHD_IR
NEXST Inc.
Location: 3F, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo
Representative Director: Takako Utsunomiya
URL: https://nexst.inc/
■ Contact Information Regarding This Matter
CyberStep Holdings, Inc.
Email: info@cyberstep.com