Establishment of Executive Committee for Next-Generation Global IP Creation Project by CyberStep Inc. and PANDORA Inc.
CyberStep and PANDORA have established an executive committee for a joint project to create next-generation global IPs. They aim to implement 'Entertainment Commerce' by integrating VTuber units, virtual lives on the game 'TERAVIT', and e-commerce.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 00:00
- 🔍 Collected: April 14, 2026 at 15:31
- 🤖 AI Analyzed: April 19, 2026 at 16:03 (120h 31m after Collected)
CyberStep Inc. (Headquarters: Suginami-ku, Tokyo, President and CEO: Rui Sato, hereinafter "our company") and PANDORA Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Directors: Takuya Miyase / Yoshihiro Izumi, hereinafter "PANDORA") announce that they have established an executive committee regarding a next-generation global IP creation project and have decided to jointly promote the business.
This initiative aims to implement a new business model that integrates content development, distribution, and sales, toward the materialization of the "Entertainment Commerce" concept promoted by our group.
[Background]
Based on the user base and content development capabilities cultivated in the digital entertainment field, our group has been promoting the construction of entertainment commerce, which integrates "content" and "purchasing experience," as a medium-term growth strategy.
In recent years, with the spread of SNS and live streaming platforms, an integrated consumer behavior where users come into contact with content and proceed directly to purchase has been rapidly expanding. Under these circumstances, it is essential to build a business model that designs "content," "community," and "sales" in an integrated manner without separating them.
To realize this concept, our group has gradually proceeded with the acquisition and insourcing of functions ranging from procurement and promotion to sales through various initiatives, including M&A.
On the other hand, PANDORA has strengths in producing VTubers and next-generation performers, and possesses know-how in creating and operating talent across real and virtual realms.
Against this background, by integrating the business base held by our group and the IP creation function of PANDORA, we have reached the establishment of this executive committee as a project to implement entertainment commerce.
PANDORA Inc. is deploying the "Humanity Eclosion Project," a program that supports the training and monetization of V-livers.
[Project Overview]
In this project, we will build a new IP creation model that integrates the following elements.
- Content development starting from VTuber units (PANDORA)
- Virtual live deployment on the sandbox game "TERAVIT" provided by our company
- Sales deployment utilizing live streaming and communities
- EC sales linking inside and outside the game (V2P model)
- Formation of user communities utilizing SNS and video distribution
This model aims to maximize IP value and revenue opportunities by integrally designing from [Recognition -> Influx -> Community formation -> Monetization].
Furthermore, "TERAVIT" has a user base of approximately 1.2 million, and a feature is that it can seamlessly connect experiences in the virtual space with purchasing behaviors.
In addition, this project is an initiative to cross-sectionally integrate various business functions that our group has built up so far and launch it as an actual business, meaning a transition to the implementation phase that does not stop at the conceptual stage.
In a recent TERAVIT project, as many as 3,673 works were gathered, showing users' high willingness to participate.
[Role Division]
■ PANDORA Inc.
- Planning, development, and production of VTuber units
- Construction of content and fan communities
■ CyberStep Inc.
- Provision of the TERAVIT platform
- Development and operation of virtual live spaces
- Design and implementation of in-game EC coordination
- Promotion of sales deployment through coordination with the group's business base
[Executive Committee Scheme]
This initiative will be promoted as a joint business through an "executive committee format" where multiple companies take on roles by function. While making the IP creation function and platform function the core, this project builds a system that integrally realizes everything from content creation to monetization by combining the various business functions held by our group. In the future, we plan to have additional partner companies participate in areas such as distribution, advertising, and IP deployment, and we will strive to expand business functions.
[Future Developments]
In this project, we will:
- Launch new VTuber units
- Hold virtual live events within TERAVIT
This initiative aims to implement a new business model that integrates content development, distribution, and sales, toward the materialization of the "Entertainment Commerce" concept promoted by our group.
[Background]
Based on the user base and content development capabilities cultivated in the digital entertainment field, our group has been promoting the construction of entertainment commerce, which integrates "content" and "purchasing experience," as a medium-term growth strategy.
In recent years, with the spread of SNS and live streaming platforms, an integrated consumer behavior where users come into contact with content and proceed directly to purchase has been rapidly expanding. Under these circumstances, it is essential to build a business model that designs "content," "community," and "sales" in an integrated manner without separating them.
To realize this concept, our group has gradually proceeded with the acquisition and insourcing of functions ranging from procurement and promotion to sales through various initiatives, including M&A.
On the other hand, PANDORA has strengths in producing VTubers and next-generation performers, and possesses know-how in creating and operating talent across real and virtual realms.
Against this background, by integrating the business base held by our group and the IP creation function of PANDORA, we have reached the establishment of this executive committee as a project to implement entertainment commerce.
PANDORA Inc. is deploying the "Humanity Eclosion Project," a program that supports the training and monetization of V-livers.
[Project Overview]
In this project, we will build a new IP creation model that integrates the following elements.
- Content development starting from VTuber units (PANDORA)
- Virtual live deployment on the sandbox game "TERAVIT" provided by our company
- Sales deployment utilizing live streaming and communities
- EC sales linking inside and outside the game (V2P model)
- Formation of user communities utilizing SNS and video distribution
This model aims to maximize IP value and revenue opportunities by integrally designing from [Recognition -> Influx -> Community formation -> Monetization].
Furthermore, "TERAVIT" has a user base of approximately 1.2 million, and a feature is that it can seamlessly connect experiences in the virtual space with purchasing behaviors.
In addition, this project is an initiative to cross-sectionally integrate various business functions that our group has built up so far and launch it as an actual business, meaning a transition to the implementation phase that does not stop at the conceptual stage.
In a recent TERAVIT project, as many as 3,673 works were gathered, showing users' high willingness to participate.
[Role Division]
■ PANDORA Inc.
- Planning, development, and production of VTuber units
- Construction of content and fan communities
■ CyberStep Inc.
- Provision of the TERAVIT platform
- Development and operation of virtual live spaces
- Design and implementation of in-game EC coordination
- Promotion of sales deployment through coordination with the group's business base
[Executive Committee Scheme]
This initiative will be promoted as a joint business through an "executive committee format" where multiple companies take on roles by function. While making the IP creation function and platform function the core, this project builds a system that integrally realizes everything from content creation to monetization by combining the various business functions held by our group. In the future, we plan to have additional partner companies participate in areas such as distribution, advertising, and IP deployment, and we will strive to expand business functions.
[Future Developments]
In this project, we will:
- Launch new VTuber units
- Hold virtual live events within TERAVIT