CyberStep Holdings, Inc. (Headquarters: Suginami-ku, Tokyo; Representative Director and President: Shinji Yuasa) hereby announces that on March 25, 2026, it concluded a business transfer agreement for the second-hand trading business of luxury watches and other goods with MAKE VALUE, Inc., and a share purchase agreement for the acquisition of all shares of TRUXiA, Inc.

These two transactions are intended to simultaneously strengthen the "products, customer touchpoints, and promotional functions" within our group, and are part of our efforts to promote the construction of a new business foundation that spans content, community, and commerce.

Background and Strategic Positioning Our group has provided experiences that move users' hearts through our digital entertainment business, including online games and crane game applications. With the transition to a holding company structure in December 2025, and under our purpose of "PLAY THE NEXT," we are advancing initiatives to redesign daily purchasing behaviors and customer touchpoints, starting from our expertise in entertainment. These two acquisitions embody this direction. By acquiring MAKE VALUE, we gain a business foundation for handling high-value-added products, and by making TRUXiA a subsidiary, we incorporate marketing functions responsible for everything from generating awareness to promoting purchases into the group. Through this, our group aims to strengthen a system that can design the entire process, not just "having good products," but also "delivering them to the appropriate customers and leading to purchases."

Acquisition of a Business Foundation for High-Value-Added Products MAKE VALUE, Inc. is a specialized company that develops domestic purchasing and trading businesses for luxury brand watches such as Rolex, Patek Philippe, and Audemars Piguet. The company's strengths lie in its authentication system managed by specialized staff, a stable procurement network through multiple channels, and business operations with high inventory turnover. Within our group, this business has high affinity with user segments interested in collectability and rarity. We aim to create new purchasing experiences through collaboration with sales channels that bridge digital and physical realms, such as live commerce and community sales.

Strengthening Promotional Functions from Awareness to Purchase Promotion TRUXiA, Inc. is a company engaged in internet advertising, digital media planning, and casting. Leveraging its network of talent and influencers across diverse genres, it provides integrated services from advertising planning to media design. By making the company a subsidiary, our group will strengthen our promotional system centered on content IP and user communities, and establish a structure that can promote the design of customer journeys from awareness to purchase within the group. Through this, we aim to enhance the marketing functions of the entire group and optimize the operation of advertising and publicity.

Future Outlook Moving forward, our group will continue to promote the improvement of business value across content, community, and commerce while appropriately utilizing various means, including M&A and capital alliances, to expand our business foundation. Under "PLAY THE NEXT," we are committed to sustainable growth, aiming to create new value that transcends the boundaries of entertainment.

Company Overview Company Name: CyberStep Holdings, Inc. Address: 4F Asahi Seimei Daitabashi Bldg., 1-22-19 Izumi, Suginami-ku, Tokyo Representative: Shinji Yuasa, Representative Director and President Listing: Tokyo Stock Exchange Standard Market (Code: 3810) Business Description: A holding company of a group that expands its business from its core digital entertainment business into adjacent areas such as commerce, merchandising, and sales. URL: https://cshd.cyberstep.com/ Official X: https://x.com/CyberStepHD_IR

Corporate Philosophy We believe that the role of an entertainment company is not limited to providing fun, but also includes facing social issues and supporting the growth environment for the next generation. Marking our 25th anniversary, we will strengthen our relationship with society alongside our business expansion and contribute to the formation of a sustainable local community.

Inquiries Regarding This Matter CyberStep Holdings, Inc. Email: info@cyberstep.com

*The descriptions regarding future business development and performance in this release are based on plans and forecasts at the current time, and actual results may differ.

FACT BOX

  • Source: PR TIMES
  • Category: M&A