Announcement of Acquisition of Luxury Watch Trading Business and Shares of TRUXiA Co., Ltd.
CyberStep Holdings has announced the acquisition of a luxury watch trading business and the full acquisition of shares in TRUXiA Co., Ltd. This move aims to build a new business foundation spanning content, community, and commerce by integrating high-value asset procurement with advanced marketing functions.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:57
- 🔍 Collected: March 28, 2026 at 21:59 (21h 2m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 09:25 (635h 26m after Collected)
CyberStep Holdings Co., Ltd. (Headquarters: Suginami-ku, Tokyo; Representative Director and President: Shinji Yuasa) has announced that as of March 25, 2026, it has entered into a business transfer agreement for a luxury brand watch and second-hand trading business with MAKE VALUE Co., Ltd., and a stock purchase agreement to acquire all shares of TRUXiA Co., Ltd.
These two acquisitions are intended to simultaneously strengthen the group's 'Products, Customer Touchpoints, and Sales Promotion Functions,' driving the development of a new business foundation across content, community, and commerce.
■ Background and Strategic Positioning
The CyberStep Group has provided experiences that move users' hearts through digital entertainment businesses such as online games and crane game apps. With the transition to a holding company structure in December 2025, the group, under the purpose 'PLAY THE NEXT,' is working to redesign daily purchasing behavior and customer touchpoints themselves, starting from its expertise in entertainment. These two acquisitions embody this direction. By acquiring MAKE VALUE, the group gains a business foundation for handling high-value-added products, and by making TRUXiA a subsidiary, it integrates marketing functions from awareness acquisition to sales promotion into the group. This enhances the system to not only 'have good products' but also 'deliver them to the right customers and lead to purchases' in an integrated manner.
■ Acquisition of a Business Foundation for High-Value-Added Products
MAKE VALUE Co., Ltd. is a specialized company that develops domestic procurement and trading businesses for luxury brand watches such as Rolex, Patek Philippe, and Audemars Piguet. The company's strengths include an authenticity determination system by professional staff, stable procurement networks through multiple routes, and rapid inventory turnover. In the CyberStep Group, which has high affinity with users interested in collectibility and rarity, the group aims to create new purchasing experiences through collaboration with sales channels bridging digital and physical realms, such as live commerce and community sales.
■ Strengthening Promotion Functions from Awareness to Sales Promotion
TRUXiA Co., Ltd. is a company engaged in internet advertising, digital media planning, and casting. Utilizing its network with talent and influencers across various genres, it provides everything from advertising planning to media design in an integrated manner...
These two acquisitions are intended to simultaneously strengthen the group's 'Products, Customer Touchpoints, and Sales Promotion Functions,' driving the development of a new business foundation across content, community, and commerce.
■ Background and Strategic Positioning
The CyberStep Group has provided experiences that move users' hearts through digital entertainment businesses such as online games and crane game apps. With the transition to a holding company structure in December 2025, the group, under the purpose 'PLAY THE NEXT,' is working to redesign daily purchasing behavior and customer touchpoints themselves, starting from its expertise in entertainment. These two acquisitions embody this direction. By acquiring MAKE VALUE, the group gains a business foundation for handling high-value-added products, and by making TRUXiA a subsidiary, it integrates marketing functions from awareness acquisition to sales promotion into the group. This enhances the system to not only 'have good products' but also 'deliver them to the right customers and lead to purchases' in an integrated manner.
■ Acquisition of a Business Foundation for High-Value-Added Products
MAKE VALUE Co., Ltd. is a specialized company that develops domestic procurement and trading businesses for luxury brand watches such as Rolex, Patek Philippe, and Audemars Piguet. The company's strengths include an authenticity determination system by professional staff, stable procurement networks through multiple routes, and rapid inventory turnover. In the CyberStep Group, which has high affinity with users interested in collectibility and rarity, the group aims to create new purchasing experiences through collaboration with sales channels bridging digital and physical realms, such as live commerce and community sales.
■ Strengthening Promotion Functions from Awareness to Sales Promotion
TRUXiA Co., Ltd. is a company engaged in internet advertising, digital media planning, and casting. Utilizing its network with talent and influencers across various genres, it provides everything from advertising planning to media design in an integrated manner...