Japan's Largest Lily of the Valley Field, Biratori Town in Hokkaido, Collaborates with 'Snow Miku'! Teaming Up with Local Restaurants!
Crypton Future Media announced a collaboration between 'Snow Miku' and the Lily of the Valley Viewing Event in Biratori, Hokkaido, from May 23-31, 2026. Features include local restaurant tie-ups and a Wagyu beef campaign.
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- 📰 Published: April 23, 2026 at 21:09
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Crypton Future Media, INC. (Headquarters: Sapporo, Hokkaido; CEO: Hiroyuki Itoh; hereinafter 'Crypton') announces its cooperation in an initiative to liven up the 'Lily of the Valley Viewing Event' in Biratori Town, Hokkaido, through a collaboration with the Hokkaido-supporting character 'Snow Miku (Hatsune Miku)'.
From Saturday, May 23 to Sunday, May 31, 2026, photo spot panels will be set up at the venue of the viewing event. In addition, there will be participatory projects to obtain commemorative Snow Miku cards and stickers, sales of collaboration goods, and an SNS posting campaign where participants can win Biratori Town's local specialties. Please enjoy the early summer tradition of Biratori Town, known as Japan's largest wild lily of the valley field.
Celebrating the memorable 40th 'Lily of the Valley Viewing Event' with support from lily-of-the-valley themed Snow Miku!
'Snow Miku' is a character derived from the virtual singer 'Hatsune Miku' designed to 'support Hokkaido'. Every winter, a festival called 'SNOW MIKU' is held to liven up tourism in Hokkaido, and the costume designs worn by 'Snow Miku' and her pet character 'Rabbit Yukine' at the festival are determined through public submission based on a specified theme.
In this collaboration, the lily-of-the-valley themed 'Snow Miku' (Costume Draft: Taran) and 'Rabbit Yukine' (Costume Draft: Hayuki), selected from the 2015 public submission theme 'Plants that imagine Hokkaido's winter', are being reappointed. This revival was realized not only because of the affinity with the lily of the valley field, but also from the desire for everyone—including those who didn't know Snow Miku and friends back then—to enjoy their cute appearance once again.
Costume Draft for 'Snow Miku 2015' selected by public submission: Taran
Costume Draft for 'Rabbit Yukine 2015' selected by public submission: Hayuki / Rabbit Yukine Draft: nekosumi
The visuals for the 'SNOW MIKU 2015' festival (hereafter 'Snow Miku 2015' visual), created by Nardac based on the publicly submitted costume drafts, will color the early summer of Biratori Town 11 years later.
'SNOW MIKU 2015' Main Visual (Art by Nardac / Snow Miku 2015 © CFM)
'SNOW MIKU 2015' Second Visual (Art by Nardac / Snow Miku 2015 © CFM)
The approximately 15-hectare 'Memu Lily of the Valley Field' spreading across Biratori Town, Hokkaido, is a tourist spot officially recognized by the Japan Records Certification Association as 'Japan's Largest Wild Lily of the Valley Field'. Please take this opportunity to enjoy the lovely and beautiful appearance of the lilies of the valley that Biratori Town has continued to protect, while also savoring the local gourmet food and having a wonderful time.
Participate in the tour project 'Find Snow Miku!' and get a commemorative card!
Within the 'Memu Lily of the Valley Field' viewing venue, tiny Snow Mikus are playing 'hide and seek'! A commemorative card will be distributed to those who photograph a hidden Snow Miku and present it to the reception staff.
Also, photo spot panels will be set up in the venue, so how about taking commemorative photos to remember your participation in the viewing event?
Enjoy the taste of the local area and get a commemorative sticker!
Furthermore, in this collaboration, we are teaming up with 9 restaurants in Biratori Town! Commemorative stickers will be distributed to those who dine at participating collaboration restaurants. Business hours and regular holidays vary by store, so please check the information disseminated by each store before dropping by.
[Participating Collaboration Restaurants]
- Biratori Wagyu Specialty Store Kurobeko (200-2 Shiunkotsu, Biratori Town)
- Eatery Saikae (15-10 Nina, Biratori Town)
- Ajidokoro Ikoi (41-10 Honcho, Biratori Town)
- Handmade Raw Soba Fuji (41-13 Honcho, Biratori Town)
- Light Meals & Cafe Mont Blanc (48-1 Honcho, Biratori Town)
- A'laise cafe Ann (Inside Hotel Shun, 46-3 Honcho, Biratori Town)
- Biratori Onsen Yukara (92-6 Nibutani, Biratori Town)
- Biratori Wagyu Steak & Hamburg Jankenpon (30-11 Furenai-cho, Biratori Town)
- Niseuen (68-4 Iwachishi, Biratori Town)
Post images conveying the charm of Biratori Town on SNS and GET the local specialty 'Biratori Wagyu'!
In addition, for those who participated in both the tour project inside the 'Lily of the Valley Viewing Event' venue and the restaurant collaboration project...
From Saturday, May 23 to Sunday, May 31, 2026, photo spot panels will be set up at the venue of the viewing event. In addition, there will be participatory projects to obtain commemorative Snow Miku cards and stickers, sales of collaboration goods, and an SNS posting campaign where participants can win Biratori Town's local specialties. Please enjoy the early summer tradition of Biratori Town, known as Japan's largest wild lily of the valley field.
Celebrating the memorable 40th 'Lily of the Valley Viewing Event' with support from lily-of-the-valley themed Snow Miku!
'Snow Miku' is a character derived from the virtual singer 'Hatsune Miku' designed to 'support Hokkaido'. Every winter, a festival called 'SNOW MIKU' is held to liven up tourism in Hokkaido, and the costume designs worn by 'Snow Miku' and her pet character 'Rabbit Yukine' at the festival are determined through public submission based on a specified theme.
In this collaboration, the lily-of-the-valley themed 'Snow Miku' (Costume Draft: Taran) and 'Rabbit Yukine' (Costume Draft: Hayuki), selected from the 2015 public submission theme 'Plants that imagine Hokkaido's winter', are being reappointed. This revival was realized not only because of the affinity with the lily of the valley field, but also from the desire for everyone—including those who didn't know Snow Miku and friends back then—to enjoy their cute appearance once again.
Costume Draft for 'Snow Miku 2015' selected by public submission: Taran
Costume Draft for 'Rabbit Yukine 2015' selected by public submission: Hayuki / Rabbit Yukine Draft: nekosumi
The visuals for the 'SNOW MIKU 2015' festival (hereafter 'Snow Miku 2015' visual), created by Nardac based on the publicly submitted costume drafts, will color the early summer of Biratori Town 11 years later.
'SNOW MIKU 2015' Main Visual (Art by Nardac / Snow Miku 2015 © CFM)
'SNOW MIKU 2015' Second Visual (Art by Nardac / Snow Miku 2015 © CFM)
The approximately 15-hectare 'Memu Lily of the Valley Field' spreading across Biratori Town, Hokkaido, is a tourist spot officially recognized by the Japan Records Certification Association as 'Japan's Largest Wild Lily of the Valley Field'. Please take this opportunity to enjoy the lovely and beautiful appearance of the lilies of the valley that Biratori Town has continued to protect, while also savoring the local gourmet food and having a wonderful time.
Participate in the tour project 'Find Snow Miku!' and get a commemorative card!
Within the 'Memu Lily of the Valley Field' viewing venue, tiny Snow Mikus are playing 'hide and seek'! A commemorative card will be distributed to those who photograph a hidden Snow Miku and present it to the reception staff.
Also, photo spot panels will be set up in the venue, so how about taking commemorative photos to remember your participation in the viewing event?
Enjoy the taste of the local area and get a commemorative sticker!
Furthermore, in this collaboration, we are teaming up with 9 restaurants in Biratori Town! Commemorative stickers will be distributed to those who dine at participating collaboration restaurants. Business hours and regular holidays vary by store, so please check the information disseminated by each store before dropping by.
[Participating Collaboration Restaurants]
- Biratori Wagyu Specialty Store Kurobeko (200-2 Shiunkotsu, Biratori Town)
- Eatery Saikae (15-10 Nina, Biratori Town)
- Ajidokoro Ikoi (41-10 Honcho, Biratori Town)
- Handmade Raw Soba Fuji (41-13 Honcho, Biratori Town)
- Light Meals & Cafe Mont Blanc (48-1 Honcho, Biratori Town)
- A'laise cafe Ann (Inside Hotel Shun, 46-3 Honcho, Biratori Town)
- Biratori Onsen Yukara (92-6 Nibutani, Biratori Town)
- Biratori Wagyu Steak & Hamburg Jankenpon (30-11 Furenai-cho, Biratori Town)
- Niseuen (68-4 Iwachishi, Biratori Town)
Post images conveying the charm of Biratori Town on SNS and GET the local specialty 'Biratori Wagyu'!
In addition, for those who participated in both the tour project inside the 'Lily of the Valley Viewing Event' venue and the restaurant collaboration project...