A 260-employee SME is seriously going to change DX in Japan's construction industry.
Crosty Holdings, a construction SME in Hokkaido, announced its 'April Dream' to spin off its in-house digital department. They aim to supply DX talent to the entire construction industry to solve severe labor shortages.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 22, 2026 at 05:26 (499h 50m after Collected)
We support 'April Dream', an initiative to make April 1st a day to share dreams. This press release outlines the dream of Crosty Holdings Co., Ltd.
Crosty Holdings (Higashi-ku, Sapporo, Hokkaido; Representative Director: Hideki Hayashi; hereinafter 'the Company') announces the dream for the 'future of the construction industry' envisioned by our in-house Digital Promotion Department.
This press release is a dream and a declaration that superimposes our current initiatives with our future vision.
Electrical equipment work, water supply equipment work, housing after-sales maintenance, material procurement, real estate, construction, interior design, and craftsman training.
We are a small-to-medium enterprise group of about 260 employees that handles all areas related to housing and construction.
Despite our size, we deliberately chose the path of having our own 'in-house Digital Promotion Department'.
There is only one reason.
It is because we believe that DX is not something to be outsourced, but something to be nurtured from within the field.
Our Dream: Nurturing DX and IT talent not for our own company, but for society.
The construction industry is currently standing at an unprecedented turning point.
Chronic talent shortages, personalization of tasks, and the retirement of veterans. While the necessity of DX continues to be discussed, voices like 'We don't know where to start' and 'We don't have anyone in the company who understands IT' overflow in the field.
That is exactly why we thought about it.
If there is a lack of DX talent, we should nurture them. If they are not in the company, we should create them ourselves.
The role of the Crosty Holdings Digital Promotion Department is not limited to improving operational efficiency and productivity within the group.
Our dream is to become an entity capable of 'supplying' the DX and IT talent we have nurtured beyond the boundaries of our own group to the entire construction industry, which is struggling with talent shortages.
Supporting Japan's construction industry starting from a single company in Hokkaido. It is not an easy path. Even so, we believe that unless someone does it, the future will not change.
The Next Challenge: Spin-off
To earnestly realize this dream, we are envisioning the spin-off of our Digital Promotion Department.
- Headquarters: Sapporo City
- Tokyo Office: Conceptual stage
Sapporo and Tokyo.
Regional and urban.
Construction and digital.
Deliberately connecting areas that are inherently difficult to intersect.
A regionally born DX organization that knows the field will become an entity that supports companies all over Japan.
There is a DX that is 'possible precisely because it is regional', rather than 'impossible because it is regional'.
Proving that possibility is our April Dream.
Mission: Creating the most comfortable workplace in Japan where 'people are not forced to overwork'.
The purpose of DX is not to introduce tools.
What we really want to change is the way of working itself.
- Sites where long working hours have become the norm
- Personalization where work is concentrated on specific individuals
- Systems where hard work is difficult to evaluate correctly
Solving these issues not through sheer willpower and effort, but through the power of data and systems.
That is the mission we entrust to DX.
Vision: Maximum results in minimum time. Aiming for top-class productivity in the construction industry.
- Towards an organization that can make decisions based on data, not intuition
- Towards task designs where everyone can exert their abilities with peace of mind
- 'Busy people'
Crosty Holdings (Higashi-ku, Sapporo, Hokkaido; Representative Director: Hideki Hayashi; hereinafter 'the Company') announces the dream for the 'future of the construction industry' envisioned by our in-house Digital Promotion Department.
This press release is a dream and a declaration that superimposes our current initiatives with our future vision.
Electrical equipment work, water supply equipment work, housing after-sales maintenance, material procurement, real estate, construction, interior design, and craftsman training.
We are a small-to-medium enterprise group of about 260 employees that handles all areas related to housing and construction.
Despite our size, we deliberately chose the path of having our own 'in-house Digital Promotion Department'.
There is only one reason.
It is because we believe that DX is not something to be outsourced, but something to be nurtured from within the field.
Our Dream: Nurturing DX and IT talent not for our own company, but for society.
The construction industry is currently standing at an unprecedented turning point.
Chronic talent shortages, personalization of tasks, and the retirement of veterans. While the necessity of DX continues to be discussed, voices like 'We don't know where to start' and 'We don't have anyone in the company who understands IT' overflow in the field.
That is exactly why we thought about it.
If there is a lack of DX talent, we should nurture them. If they are not in the company, we should create them ourselves.
The role of the Crosty Holdings Digital Promotion Department is not limited to improving operational efficiency and productivity within the group.
Our dream is to become an entity capable of 'supplying' the DX and IT talent we have nurtured beyond the boundaries of our own group to the entire construction industry, which is struggling with talent shortages.
Supporting Japan's construction industry starting from a single company in Hokkaido. It is not an easy path. Even so, we believe that unless someone does it, the future will not change.
The Next Challenge: Spin-off
To earnestly realize this dream, we are envisioning the spin-off of our Digital Promotion Department.
- Headquarters: Sapporo City
- Tokyo Office: Conceptual stage
Sapporo and Tokyo.
Regional and urban.
Construction and digital.
Deliberately connecting areas that are inherently difficult to intersect.
A regionally born DX organization that knows the field will become an entity that supports companies all over Japan.
There is a DX that is 'possible precisely because it is regional', rather than 'impossible because it is regional'.
Proving that possibility is our April Dream.
Mission: Creating the most comfortable workplace in Japan where 'people are not forced to overwork'.
The purpose of DX is not to introduce tools.
What we really want to change is the way of working itself.
- Sites where long working hours have become the norm
- Personalization where work is concentrated on specific individuals
- Systems where hard work is difficult to evaluate correctly
Solving these issues not through sheer willpower and effort, but through the power of data and systems.
That is the mission we entrust to DX.
Vision: Maximum results in minimum time. Aiming for top-class productivity in the construction industry.
- Towards an organization that can make decisions based on data, not intuition
- Towards task designs where everyone can exert their abilities with peace of mind
- 'Busy people'