Introducing 'BUYER Graph,' an AI Service to Enhance B2B Deal Certainty in a $105 Trillion Market

CROSS Business Producers Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Kotoba Miki; hereinafter 'the Company/CBP'), a professional firm specializing in business development, announces the launch of a new service called 'BUYER Graph (Buyer Graph)' that combines industrial market data provided by its subsidiary Data Resource Inc. (hereinafter 'DRI') with CBP's patent-pending AI technology to support hypothesis-building prior to B2B negotiations, new business development, overseas expansion, and advertising planning.

BUYER Graph (Buyer Graph) Official Website

■ Background

While B2B transactions are rapidly digitizing, decision-making processes are becoming increasingly complex. The global B2B market is projected to grow to $24.08 trillion (approximately ¥3,600 trillion) by 2025 and reach $105.85 trillion (approximately ¥16 quadrillion) by 2033 (※1). At the same time, surveys indicate that 74% of B2B buying teams exhibit unhealthy conflict during the decision-making process (※2), and 61% of B2B buyers prefer a purchasing experience without sales representatives (※3), making buyers' decision-making processes increasingly opaque. In such an environment, creating accurate hypotheses traditionally required 3–4 weeks of time and human resources, from expert identification to interview design, interviews, and summarization.

■ Service Overview

'BUYER Graph' is a service that compresses the preliminary stages of B2B expert and decision-maker research through industrial market data and AI-driven hypothesis generation. Based on industrial market data, existing research reports, public information, and premise information provided by clients, the service structures key considerations for target markets, companies, and job roles, such as:

Where objections are likely to arise

Which words or phrases are likely to resonate

What questions may arise during price negotiations

What sequence of explanations would facilitate progress

Additionally, the service constructs a 'Virtual Key Person Panel'—an AI-generated group of hypothetical decision-makers from target companies, including procurement officers, technical leads, and executives—even if no direct contact has been made. This enables users to preview potential reactions to proposals, anticipate objections, and identify persuasive materials needed for adoption before actual negotiations. The goal is not merely to improve research efficiency. By compressing the preliminary phase, the service enables human consultants to focus on essential tasks such as strategic planning, proposal design, price negotiation, and value proposition, supporting deal designs that improve profitability even with small teams.

※ Internal verification has confirmed the potential to reduce the initial hypothesis-building phase from 3–4 weeks to just a few days.

💻 Official Website: https://buyergraph.fun/

■ Main Use Cases

Building decision-making hypotheses before negotiations and proposals

Target audience design prior to B2B advertising and marketing initiatives

Validation through expert interviews, B2B panels, and additional research

Creation of proposal documents and sales narratives based on research findings

■ Service Model

BUYER Graph is not a self-service online tool but a customized enterprise service that combines human research and consulting with industrial market data and AI-generated hypotheses.

As an initial offering, 'BUYER Graph Trial Scan' is now available for early adoption. This service quickly organizes key decision-maker hypotheses, adoption barriers, anticipated objections, price negotiation points, and initial proposal messages based on target prospects, products, and markets.

Expert interviews, B2B panel surveys, additional research, proposal documentation, and sales narrative design will be individually designed and quoted based on the subject matter and research scope.

■ Developer Comment

'B2B expert and decision-maker research has traditionally relied heavily on human experience, networks, and interviews. BUYER Graph shortens this preliminary phase using data and AI, enabling humans to focus on essential strategic planning, price negotiation, value proposition, and execution decisions. We aim to increase the number of successful B2B transactions, even for small teams.'

Kotoba Miki, President and CEO, CROSS Business Producers Co., Ltd.

■ About the Sister Service 'EXPERT Graph'

The company offers 'EXPERT Graph,' a service that structures the knowledge and tacit insights of experts, specialists, and internal personnel with whom contact has already been established. 'BUYER Graph' serves as its counterpart, targeting decision-makers and key personnel at client companies with whom no prior contact exists, and hypothesizing their decision-making structures using industrial market data and AI.

※ Notes

※1: Grand View Research, 'Business-to-Business E-commerce Market Size Report, 2033.' The global B2B market is projected to grow to $24.08 trillion by 2025 and $105.85 trillion by 2033.
※2: Gartner, 'Gartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate Unhealthy Conflict During the Decision Process' (May 7, 2025).
※3: Gartner, 'Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience' (June 25, 2025).

【About CROSS Business Producers Co., Ltd.】

CROSS Business Producers Co., Ltd. is a professional firm dedicated to 'capturing societal changes and delivering value to society through business development.' Through future-oriented business design 'Future Drawing®,' the company supports corporate business development. It operates the AI platform 'CROSS Graph' and enhances global market intelligence capabilities through its subsidiary Data Resource Inc. (DRI). The company has been recognized with awards such as APAC Entrepreneur 2021, Wood Design Award 2021, and The Silicon Review 2022.

Company Name: CROSS Business Producers Co., Ltd.

Address: 4F, Shin Tokyo Building, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005

Representative: Kotoba Miki

Established: October 3, 2011

URL: https://crossproducers.com

【About Data Resource Inc.】

Data Resource Inc., a group company of CROSS Business Producers Co., Ltd., operates as a global research agent in conjunction with 'CROSS Graph,' providing market research data from approximately 200 research firms worldwide. It delivers market intelligence and analytical data to support business strategy across diverse fields including telecommunications, IT, energy, automotive, semiconductors, pharmaceuticals, and healthcare.