Sustainable Fashion Brand 'for/c' Launches Special Site 'SUSTAINABLE ACTION' Weaving the Brand's Trajectory and Future

Cross Plus Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President and Representative Director: Daihiro Yamamoto) operates the sustainable fashion brand 'for/c', which is considerate of both people and the environment. The brand has launched a special media site, 'SUSTAINABLE ACTION', to record and share the sustainable initiatives that the brand values.

Furthermore, as the latest feature on 'Sustainable Materials and Functions' that for/c is proud of, the 6th feature article will be published on Wednesday, June 10th, along with a recommended item collection for this season.

'SUSTAINABLE ACTION' Top Page:
https://www.rakuten.ne.jp/gold/forc-wear/sustainable_action/

■ The Sentiment Behind 'SUSTAINABLE ACTION'

'Turning Sustainability into Action.'

Being sustainable as an economic activity while being considerate of society and the environment.

'SUSTAINABLE ACTION' is a media platform for recording and broadly disseminating the activities for/c has undertaken so far, the people, things, and organizations it has walked with, and its new future initiatives.

We will share our journey not as a mere 'trend' of sustainability, but as 'concrete actions' that continue into the future, with everyone.

■ [June Feature] Eco-Friendly Materials Selected by for/c and Functionality for a Comfortable Early Summer

for/c uses eco-friendly materials selected according to its own strict standards so that customers can enjoy fashion while also contributing to the global environment. The June new collection features items that balance design with comfortable 'functionality' in anticipation of the humid season and full-fledged summer heat.

[Sweat-Proof Cool] Balloon Sleeveless

A sleeveless top with a compact silhouette. The gathered hem is a striking design feature.
Made from comfortable material to help you enjoy the hot season positively.
Functions: Sweat stain prevention, UV protection, contact cooling, water absorption and quick drying
Colors: Off-white, Black
Sizes: M, L
Price: 4,950 yen (tax included)

Linen-Like Band Collar Shirt

A band-collar blouse that can be worn lightly. Back tucks and rolled-up sleeves add accents. Wearing it as a set-up with the same material is recommended. A new color, Brown, will be added from Wednesday, June 3rd.
Functions: UV protection, water absorption and quick drying, wrinkle resistance
Colors: Brown (new color), Off-white, Smokey Black, Beige, Light Brown, Navy, Pink
Sizes: M, L, LL
Price: 4,950 yen (tax included)

Drawstring Curve Pants

Curve pants with a drawstring waist for a cool fit. They provide room around the hips while a gentle curve line creates a relaxed impression. Coordinating them with a shirt made of the same material is also recommended.
Functions: Breathability, UV protection, water absorption and quick drying, wrinkle resistance
Colors: Black, Charcoal, Brown
Sizes: M, L, LL, PM (for shorter individuals), TM (for taller individuals)
Price: 4,950 yen (tax included)

■ Cross Plus Company Profile

Company Name: Cross Plus Co., Ltd.
Representative: Daihiro Yamamoto
Location: 3-9-13 Hananoki, Nishi-ku, Nagoya City, Aichi Prefecture 451-8560
URL: https://www.crossplus.co.jp

Cross Plus is a 'Lifestyle Creation Company' founded 74 years ago with the vision of 'Opening new possibilities for lifestyles through the power of fashion.' Centered on women's apparel, in which it boasts the industry's top share, the company plans, manufactures, and sells clothing, daily necessities, and sundry goods. In recent years, as a sustainable company, it has set 'Manufacturing with Environmental Consideration,' 'Bridging Daily Life and Society,' and 'A Work-Life Balance Where Everyone Shines' as its corporate materiality, working towards the realization of a well-being society. With the catchphrase 'Be Colorful, Be Happy!', it aims to deliver color and joy to all people through fashion.