Launch of 'HOGUSU' Recovery Wear on Friday, April 10: Proposing 24-Hour 'Effortless Self-Care'
Cross Plus will launch 'HOGUSU,' a new line of registered medical-grade recovery wear, on April 10, 2026. The brand proposes effortless self-care using special fibers that promote blood circulation and fatigue recovery.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 22:00
- 🔍 Collected: April 11, 2026 at 00:23 (2h 23m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:56 (219h 32m after Collected)
Official Site: https://www.crossplus.jp/Page/feature/crossfunction/260410_HOGUSU/
CROSS FUNCTION, developed by CROSS PLUS INC. (Headquarters: Nagoya City, Aichi Prefecture; President and CEO: Daikan Yamamoto), will launch 'HOGUSU', a new line of recovery wear registered as a general medical device (Notification Number: 11B1X10025097501), on Friday, April 10, 2026. HOGUSU is recovery wear designed for busy modern people, utilizing uniquely developed special fibers to promote blood circulation and help relieve muscle stiffness and recover from fatigue. On the brand site, an interview with Mr. Ryo Kakuya, who is involved in corporate health management and human resource performance improvement support, will be published to share his thoughts and how to use recovery wear.
In addition, to commemorate the launch of HOGUSU, which is also an ideal gift to care for the health of loved ones on occasions such as Mother's Day, Father's Day, birthdays, and anniversaries, an original gift wrapping campaign will be held starting Friday, April 10.
■ About CROSS FUNCTION
CROSS FUNCTION develops basic, lifestyle-friendly wear packed with the desire to 'wear it every day.' Their solid, high-function items allow you to enjoy fashion regardless of the season or temperature, aiming to be 'ally clothing' that accompanies the wearer in every scene. It is an apparel brand where you can always find clothes that feel 'just right' at a 'just right price.'
■ About HOGUSU
HOGUSU is a recovery wear brand developed by CROSS FUNCTION, registered as a general medical device (Notification Number: 11B1X10025097501).
It is an item for people who want to easily incorporate self-care into their daily lives, such as those who maintain the same posture for long hours due to desk work or remote work, those who are busy with work, chores, or childcare and find it difficult to consciously take a rest, and those who have limited time even if they want to create an exercise habit. It accompanies various scenes over 24 hours, such as morning break times, daytime teleworking, and evening relaxation time. It also features excellent design, allowing you to wear it on a daily basis.
Furthermore, according to a survey conducted by Cross Plus, over 30% of respondents answered that they would like to give recovery wear to their parents, followed by as a reward for themselves, or as a present for their husband or wife. (*)
HOGUSU is a perfect item not only for self-care but also as a heartfelt gift for loved ones, delivering a sense of comfort as if you are stretching your wings.
*Online survey conducted from March 4 to March 6, 2026, targeting men and women in their 30s to 70s nationwide (surveyed by Cross Plus)
■ HOGUSU Product Information
CROSS FUNCTION, developed by CROSS PLUS INC. (Headquarters: Nagoya City, Aichi Prefecture; President and CEO: Daikan Yamamoto), will launch 'HOGUSU', a new line of recovery wear registered as a general medical device (Notification Number: 11B1X10025097501), on Friday, April 10, 2026. HOGUSU is recovery wear designed for busy modern people, utilizing uniquely developed special fibers to promote blood circulation and help relieve muscle stiffness and recover from fatigue. On the brand site, an interview with Mr. Ryo Kakuya, who is involved in corporate health management and human resource performance improvement support, will be published to share his thoughts and how to use recovery wear.
In addition, to commemorate the launch of HOGUSU, which is also an ideal gift to care for the health of loved ones on occasions such as Mother's Day, Father's Day, birthdays, and anniversaries, an original gift wrapping campaign will be held starting Friday, April 10.
■ About CROSS FUNCTION
CROSS FUNCTION develops basic, lifestyle-friendly wear packed with the desire to 'wear it every day.' Their solid, high-function items allow you to enjoy fashion regardless of the season or temperature, aiming to be 'ally clothing' that accompanies the wearer in every scene. It is an apparel brand where you can always find clothes that feel 'just right' at a 'just right price.'
■ About HOGUSU
HOGUSU is a recovery wear brand developed by CROSS FUNCTION, registered as a general medical device (Notification Number: 11B1X10025097501).
It is an item for people who want to easily incorporate self-care into their daily lives, such as those who maintain the same posture for long hours due to desk work or remote work, those who are busy with work, chores, or childcare and find it difficult to consciously take a rest, and those who have limited time even if they want to create an exercise habit. It accompanies various scenes over 24 hours, such as morning break times, daytime teleworking, and evening relaxation time. It also features excellent design, allowing you to wear it on a daily basis.
Furthermore, according to a survey conducted by Cross Plus, over 30% of respondents answered that they would like to give recovery wear to their parents, followed by as a reward for themselves, or as a present for their husband or wife. (*)
HOGUSU is a perfect item not only for self-care but also as a heartfelt gift for loved ones, delivering a sense of comfort as if you are stretching your wings.
*Online survey conducted from March 4 to March 6, 2026, targeting men and women in their 30s to 70s nationwide (surveyed by Cross Plus)
■ HOGUSU Product Information