Don't compromise on comfort or your own style: Functional fashion brand "Yoki" launches new men's items that you'll be proud to wear
Cross Plus Inc. is expanding its functional fashion brand "Yoki" to include men's items for the 2026 spring/summer season, addressing the growing universal need for UV protection. The new collection, available at variety shops nationwide and the company's online store "Cross Marche," features items with 99%+ UV protection and cooling technology, maintaining the brand's commitment to blending design and functionality.
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- 📰 Published: March 28, 2026 at 16:21
- 🔍 Collected: March 28, 2026 at 21:59 (5h 38m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 06:59 (417h 0m after Collected)
Cross Plus Inc. (Headquarters: Nagoya, Aichi Prefecture; President: Hirokazu Yamamoto), a long-established apparel manufacturer founded 70 years ago, will begin offering its first-ever line of men's items from its fashion brand "Yoki," which combines design and functionality, starting in the 2026 spring/summer season.
In recent years, the importance of UV protection has increased regardless of gender. In response, the brand has expanded its product variations with items that are easy for men to incorporate into their daily lives. Online sales began in late March 2026 on the company's official EC site, "Cross Marche," as well as at variety shops (*) nationwide. "Yoki" will continue to propose functional fashion that fits into your lifestyle.
*Product availability and release dates may vary by store.
Company EC site: https://www.crossplus.jp/shop/crossmarche/
■ The 4 Core Commitments of "Yoki"
1. 99% or more UV cut rate
All items, regardless of the color you choose, feature a function that cuts over 99% of UV rays.
While many UV protection items tend to be black, we satisfy the desire to enjoy both UV protection and fashion.
2. UPF 50+
We have achieved the highest class of Ultraviolet Protection Factor (UPF) at 50+. We respond to the desire of those who really want to take UV protection seriously this year.
3. Contact cooling
By adopting materials with a contact cooling function, which is essential for hot summers, you can spend your time more comfortably while wearing them.
4. Menthol treatment
Menthol is applied to the fabric to provide a refreshing feel when worn. Even in hot and humid weather, it creates a sense of cleanliness that sets you apart from others.
*The application of this treatment varies slightly by item.
[Absolute Protection] Men's UV Protection Series
60cm Long Arm Covers: Smooth fabric that thoroughly covers up to the underarms
POINT 1 Fabric commitment: Uses fabric with high stretch and good fit for a comfortable wearing experience. Smooth texture for a stress-free feel.
POINT 2 Total length commitment: Reliable 60cm length that can thoroughly cover up to the underarms. Designed without elastic on the armpit side to ensure a gentle fit that is less likely to leave marks even after long periods of wear.
Product name: [Yoki] Men's Long Arm Covers
Price: ¥2,000 (excluding tax)
Colors: 3 colors (Gray, Black, Navy, Black, Beige)
Total length: 60cm
Roomy silhouette that covers from the face to the fingertips
POINT 1 Hood design commitment: A hooded design with a brim to thoroughly cover the entire face. If the zipper is closed, it covers up to the nose, providing thorough coverage for the neck, which is often difficult to protect from the sun.
POINT 2 Sleeve design commitment: Cuffs with finger holes thoroughly cover the back of the hand and palm. The fabric has stretch, ensuring a good fit.
Product name: [Yoki] Men's UV Cut Parka
Price: ¥3,900 (excluding tax)
Colors: 5 colors (Gray, Black, Navy, Heather Gray, Brown)
One size fits all (Total length: 68cm)
Shade Cap: Thoroughly protects the face, neck, and shoulder area from sunlight
POINT 1 Highly breathable and comfortable: Features ventilation on the sides for comfortable wear.
POINT 2 Doubles as a face mask: The flap can be buttoned to serve as a face mask. Features elastic on the sides for a snug fit to the face.
POINT 3 Detachable: The flap can be removed by unfastening the hook-and-loop fastener. Can be used differently depending on the occasion.
Product name: [Yoki] Men's Sunshade Cap
Price: ¥3,500 (excluding tax)
Colors: 3 colors (Gray, Black, Beige)
Head size: 59cm
Shade Hat: Thoroughly protects from the face to the neck area from sunlight
POINT 1 Highly breathable and comfortable: Uses mesh fabric for the main body and flap for comfortable wear.
POINT 2 Doubles as a face mask: The flap is double-layered, allowing it to be used as a face mask when worn over the face. The upper part has elastic to fit along the face for comfortable wear.
POINT 3 Convenient to carry: The flap and face cover parts can be stored, making the design easy to carry.
Product name: [Yoki] Men's Face Shade Hat
Price: ¥3,500 (excluding tax)
Colors: 3 colors (Gray, Black, Beige)
Head size: 59cm
Plenty of items for women, too! "Face Covers / Bolero Parkas / Parkas / Hats" for days when you want serious protection.
[List of women's items omitted for brevity]
□ Sales Channels
- Official EC site "Cross Marche" Yoki sales page
https://www.crossplus.jp/Form/Product/ProductList.aspx?shop=0&cat=&dpcnt=90&img=2&sort=07&swrd=YOKI&udns=1&fpfl=0&pgfl=&pno=1
- Variety shops nationwide: Loft, Hands, Zakkaten Incube, etc.
*Some stores may not carry these items.
■ About the functional fashion brand "Yoki"
"Don't compromise on comfort or your own style."
"Yoki" is a brand created for women who want to live their daily lives comfortably and in their own way. Born from the developer's thought that there was nothing among functional fashion items that they truly wanted to wear, we propose items that combine design and functionality, designed from the perspective of "self-indulgent women" who think, "This is the item I wanted!"
In recent years, the importance of UV protection has increased regardless of gender. In response, the brand has expanded its product variations with items that are easy for men to incorporate into their daily lives. Online sales began in late March 2026 on the company's official EC site, "Cross Marche," as well as at variety shops (*) nationwide. "Yoki" will continue to propose functional fashion that fits into your lifestyle.
*Product availability and release dates may vary by store.
Company EC site: https://www.crossplus.jp/shop/crossmarche/
■ The 4 Core Commitments of "Yoki"
1. 99% or more UV cut rate
All items, regardless of the color you choose, feature a function that cuts over 99% of UV rays.
While many UV protection items tend to be black, we satisfy the desire to enjoy both UV protection and fashion.
2. UPF 50+
We have achieved the highest class of Ultraviolet Protection Factor (UPF) at 50+. We respond to the desire of those who really want to take UV protection seriously this year.
3. Contact cooling
By adopting materials with a contact cooling function, which is essential for hot summers, you can spend your time more comfortably while wearing them.
4. Menthol treatment
Menthol is applied to the fabric to provide a refreshing feel when worn. Even in hot and humid weather, it creates a sense of cleanliness that sets you apart from others.
*The application of this treatment varies slightly by item.
[Absolute Protection] Men's UV Protection Series
60cm Long Arm Covers: Smooth fabric that thoroughly covers up to the underarms
POINT 1 Fabric commitment: Uses fabric with high stretch and good fit for a comfortable wearing experience. Smooth texture for a stress-free feel.
POINT 2 Total length commitment: Reliable 60cm length that can thoroughly cover up to the underarms. Designed without elastic on the armpit side to ensure a gentle fit that is less likely to leave marks even after long periods of wear.
Product name: [Yoki] Men's Long Arm Covers
Price: ¥2,000 (excluding tax)
Colors: 3 colors (Gray, Black, Navy, Black, Beige)
Total length: 60cm
Roomy silhouette that covers from the face to the fingertips
POINT 1 Hood design commitment: A hooded design with a brim to thoroughly cover the entire face. If the zipper is closed, it covers up to the nose, providing thorough coverage for the neck, which is often difficult to protect from the sun.
POINT 2 Sleeve design commitment: Cuffs with finger holes thoroughly cover the back of the hand and palm. The fabric has stretch, ensuring a good fit.
Product name: [Yoki] Men's UV Cut Parka
Price: ¥3,900 (excluding tax)
Colors: 5 colors (Gray, Black, Navy, Heather Gray, Brown)
One size fits all (Total length: 68cm)
Shade Cap: Thoroughly protects the face, neck, and shoulder area from sunlight
POINT 1 Highly breathable and comfortable: Features ventilation on the sides for comfortable wear.
POINT 2 Doubles as a face mask: The flap can be buttoned to serve as a face mask. Features elastic on the sides for a snug fit to the face.
POINT 3 Detachable: The flap can be removed by unfastening the hook-and-loop fastener. Can be used differently depending on the occasion.
Product name: [Yoki] Men's Sunshade Cap
Price: ¥3,500 (excluding tax)
Colors: 3 colors (Gray, Black, Beige)
Head size: 59cm
Shade Hat: Thoroughly protects from the face to the neck area from sunlight
POINT 1 Highly breathable and comfortable: Uses mesh fabric for the main body and flap for comfortable wear.
POINT 2 Doubles as a face mask: The flap is double-layered, allowing it to be used as a face mask when worn over the face. The upper part has elastic to fit along the face for comfortable wear.
POINT 3 Convenient to carry: The flap and face cover parts can be stored, making the design easy to carry.
Product name: [Yoki] Men's Face Shade Hat
Price: ¥3,500 (excluding tax)
Colors: 3 colors (Gray, Black, Beige)
Head size: 59cm
Plenty of items for women, too! "Face Covers / Bolero Parkas / Parkas / Hats" for days when you want serious protection.
[List of women's items omitted for brevity]
□ Sales Channels
- Official EC site "Cross Marche" Yoki sales page
https://www.crossplus.jp/Form/Product/ProductList.aspx?shop=0&cat=&dpcnt=90&img=2&sort=07&swrd=YOKI&udns=1&fpfl=0&pgfl=&pno=1
- Variety shops nationwide: Loft, Hands, Zakkaten Incube, etc.
*Some stores may not carry these items.
■ About the functional fashion brand "Yoki"
"Don't compromise on comfort or your own style."
"Yoki" is a brand created for women who want to live their daily lives comfortably and in their own way. Born from the developer's thought that there was nothing among functional fashion items that they truly wanted to wear, we propose items that combine design and functionality, designed from the perspective of "self-indulgent women" who think, "This is the item I wanted!"