Bringing Japan's Charm to Global Markets: XLink Japan Inc. Rebrands as CrossLinkAsia Inc. to Strengthen Support for Cross-Border Business in Asia

CrossLinkAsia Inc. (CrossLinkAsia, English: CrossLinkAsia Inc., headquarters: Shibuya-ku, Tokyo, CEO: Zi Han Wang / Emma Wang, former name: XLink Japan Inc.) has changed its company name to "CrossLinkAsia Inc." effective May 8, 2026, with the aim of strengthening support across the broader Asian market—including mainland China, Hong Kong, Taiwan, and Southeast Asia—and has launched a redesigned corporate website (https://crosslink.asia/).

Alongside this, the company has begun accepting applications for a "free initial diagnosis" service targeted at Japanese companies considering overseas expansion. There are no changes to the company’s representative, location, business scope, or contact information as a result of this rebranding.

## Overview of the Name Change

The new name "CrossLinkAsia" reflects the company’s mission to connect Japanese and Asian markets, businesses, creators, and sales channels, turning Japanese companies’ overseas expansion into tangible business growth.

Moving forward, the company will provide comprehensive cross-functional support for Japanese companies entering markets across Asia—including mainland China, Hong Kong, Taiwan, and Southeast Asia—covering overseas sales, social media marketing, KOL/KOC strategies, cross-border e-commerce operations, and business digital transformation (DX).

Additionally, the company will reorganize its four core business divisions—CrossLink Agency, MCN, Commerce, and DX Platform—to improve clarity of services and strengthen overall brand cohesion.

## Cross-Border Business Is No Longer Just for a Select Few Companies

Cross-border business is no longer a special option reserved only for large corporations. Thanks to the widespread adoption of social media, short-form videos, live streaming, cross-border e-commerce, and digital payment and logistics services, the barriers for Japanese products and services to reach overseas consumers have significantly decreased compared to the past.

Japanese products and services—known for their quality, safety, meticulous functionality, regional authenticity, and strong brand heritage—hold immense potential for success in international markets.

## Why Focus on the Asian Market Now?

Overseas markets vary greatly by country and region in terms of consumer behavior and sales channels. Among them, the Asian market—including China, Hong Kong, Taiwan, and Southeast Asia—stands out as a key growth region, driven by large populations, strong consumer demand, and rapid digitalization. Proximity to Japan in both geography and culture, along with high trust in Japanese products and services, makes this region an ideal starting point for Japanese companies entering overseas markets. A defining feature of this market is the interconnected consumer journey, where purchasing decisions are influenced by social media, short videos, live streaming, word-of-mouth, and cross-border e-commerce platforms.

From social platforms like Xiaohongshu (Rednote), Douyin (China’s TikTok), WeChat, Weibo, and Bilibili, to sales channels such as Tmall Global, JD Worldwide, Taobao, Douyin E-commerce, Dewu, TikTok Shop, Shopee, and Lazada, touchpoints are highly diversified. Because major platforms and purchasing habits differ by country, simply disseminating information is insufficient to achieve sustained sales.

## Operational Challenges Between "Ease of Entry" and "Revenue Generation"

While the environment for initiating overseas expansion has become more accessible, Japanese companies increasingly report challenges such as: "We don’t understand overseas social media or e-commerce," "We can’t decide which country or platform to start with," "We don’t know how to engage local influencers or KOLs/KOCs," and "Our content, ads, product pages, and sales funnels aren’t properly connected."

To actually generate sales overseas, it is essential to holistically design country-specific channel selection, localized presentation, influencer strategies, product pages, purchase pathways, and operational frameworks.

In response to these challenges, CrossLinkAsia has refreshed its brand and corporate website—not just offering research and proposals, but positioning itself as a company that supports Japanese businesses in building end-to-end pathways to overseas recognition, selection, and purchase.

## Key Features of the Corporate Website Redesign

The redesigned corporate website (https://crosslink.asia/) has restructured navigation for services, case studies, company information, and contact inquiries. Key improvements include:

- Support for multiple languages: Japanese, English, and Chinese
- Improved organization and visibility of services, case studies, company information, and contact pathways
- Expanded market insight articles on cross-border e-commerce, Chinese social media, KOL strategies, AI, and DX—useful for strategic decision-making

## Core Support Services Offered by CrossLinkAsia

The company provides end-to-end support across its four core business divisions, from planning to operational optimization.

## Key Supported Channels

## Future Developments

CrossLinkAsia plans to establish a legal entity in mainland China and set up a local base in Shenzhen—one of China’s leading hubs for technology, cross-border e-commerce, and supply chain innovation.

Shenzhen is a concentrated zone for manufacturing, logistics, digital marketing, live commerce, and cross-border e-commerce companies. Beyond serving the Chinese market, it is also a strategically important location for business collaboration and expansion into other Asian countries.

By establishing Shenzhen as a base, the company will strengthen on-the-ground market intelligence, partner collaboration, creator and KOL/KOC network development, and sales channel expansion—building a more practical and operationally grounded support system for Japanese companies entering China and broader Asian markets.

## About the Free Initial Diagnosis

In conjunction with the website launch, CrossLinkAsia has begun offering a free initial diagnosis service for Japanese companies exploring overseas expansion. Key target clients include:

- Companies wanting to assess market receptiveness for their products or services in Asian markets including China and Southeast Asia
- Companies unsure which platforms—such as Xiaohongshu, Douyin, WeChat, Weibo, Bilibili, TikTok, Instagram, Shopee, or Lazada—to prioritize
- Companies uncertain about selecting and engaging local influencers, KOLs/KOCs, or creators in China and Southeast Asia
- Companies whose overseas e-commerce pages, product listings, sales funnels, or payment and logistics systems are not yet established
- Companies lacking internal capacity to manage content creation, workflow, performance tracking, and reporting in Chinese, English, or local languages

## CEO Statement

"Growing up in Japan, I’ve personally experienced the quality, care, and thoughtful attention to detail embedded in Japanese products and services. At the same time, I’m deeply inspired by the speed, energy, and digital innovation seen in markets across Asia, especially China.

That’s why I believe in delivering the unique appeal of Japanese offerings in a way that resonates with local cultures and consumer sensibilities—creating meaningful connections that benefit both Japan and Asia.

Many companies still perceive overseas expansion as requiring local subsidiaries, expatriate staff, or large upfront investments. But today’s landscape—powered by social media, short videos, live streaming, cross-border e-commerce, and online operational models—enables even small and medium-sized businesses to enter overseas markets more nimbly than ever before.

The new name 'CrossLinkAsia' embodies this vision—