What is the name of the new jewelry collection launched by VARIÉLLE and what does it emphasize?

The new collection is called the Airy Gold series, and it emphasizes a lightweight feel and soft luster for comfortable everyday wear.

What material is VARIÉLLE using in its new collection and how does it differ from their previous focus?

VARIÉLLE is using K10 gold in its new collection, differing from its previous focus on SV925 sterling silver to offer greater durability and lasting wear.

Why did VARIÉLLE choose K10 gold for the Airy Gold collection according to the article?

VARIÉLLE chose K10 gold for its soft luster, durability, and ability to gain depth over time, making it suitable for long-term daily wear.

What type of diamonds does VARIÉLLE feature in its new collection and what are their benefits?

VARIÉLLE features lab-grown diamonds that match natural diamonds in composition and brilliance, offering an environmentally and socially conscious alternative without mining.

What specific product is included in the Airy Gold lineup and what are its design features?

The Airy Gold lineup includes K10YG Dome Hoop Earrings, which have a rounded, plump dome shape designed for a soft, radiant appearance.

New K10 Jewelry from VARIÉLLE: Introducing the "Airy Gold" Collection for Light and Effortless Elegance

Published Mar 30, 2026 11:34 PM ・ Updated Jun 17, 2026 9:45 AM ・ 8 min read ・ Source: PR TIMES

Jewelry brand VARIÉLLE has launched a new K10 gold collection titled "Airy Gold," designed for comfortable, everyday wear. The collection features minimalist, sophisticated designs, including hoop earrings and ear cuffs, incorporating lab-grown diamonds to offer a blend of modern beauty and environmental consciousness.

The jewelry brand VARIÉLLE is pleased to announce the launch of its new K10 collection.

This new line further expands upon the brand's core philosophy of "jewelry that accompanies your daily life."

In particular, the "Airy Gold" series pursues a lightweight feel and a soft luster, offering a new choice for jewelry that naturally blends into your everyday routine.

About the Airy Gold Series Airy Gold is a jewelry collection designed for a lightweight, comfortable fit.

With forms that naturally conform to the skin and the soft radiance of gold, these pieces gently accompany your daily attire.

Simple yet memorable, these designs harmonize with a wide range of styles—from polished to casual—and complement the many different expressions of the wearer.

The Choice of K10 While VARIÉLLE has primarily focused on SV925 (sterling silver) until now, we have newly adopted K10 as a material that can be worn for a longer period.

K10 combines a soft luster with durability, a material that gains depth over time. We are proposing a new value for jewelry that can be cherished for years while remaining a part of your daily life.

Lab-Grown Diamonds Proposed by VARIÉLLE VARIÉLLE views jewelry as "a presence that allows you to shine as yourself."

Lab-grown diamonds represent a modern brilliance where science and beauty fuse. They quietly accompany the various moments and emotions of women living in the city.

Possessing the same composition, structure, and brilliance as natural diamonds, they are a new, noteworthy choice that considers the environment and society, as they do not require mining.

VARIÉLLE will continue to carefully deliver the charm of these new diamonds.

Product Lineup

[Airy Gold] K10YG Dome Hoop Earrings Hoop earrings with an impressive, rounded dome form. The plump, three-dimensional feel and soft gold luster add an elegant radiance to simple outfits. This design is versatile enough for both polished and casual styles.

[Airy Gold] [Silk chain] K10YG Lab-Grown Diamond Cross-Line Hoop Earrings Hoop earrings characterized by crossing lines and the flowing brilliance of diamonds. The three-dimensional effect and delicate sparkle create depth at the ears, serving as an impressive accent. The smooth flow and balanced brilliance, reminiscent of Crossfor's "Silk chain," add an elegant impression.

[Airy Gold] K10YG Double Line Ear Cuff An ear cuff featuring a beautiful, minimalist double-line design. Though small, it has just the right amount of presence, creating a subtly elegant impression. The simple form blends naturally into your attire and works well with a wide variety of styles.

[Airy Gold] K10YG Lab-Grown Diamond Baguette-Cut Swing Ear Cuff An ear cuff featuring an impressive baguette-cut lab-grown diamond and a swaying chain. The design allows you to enjoy different expressions from the front and back, emitting a delicate sparkle with every movement. It adds a light accent to the ear, creating a sophisticated impression.

Conclusion VARIÉLLE's K10 collection combines lightness with elegant radiance. We offer these as a new choice for jewelry that naturally blends into your daily life while enhancing your individuality.

We invite you to enjoy this new brilliance.

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[Brand Overview] VARIÉLLE is a jewelry brand developed by Crossfor Co., Ltd., which was founded in 1980 in Kofu City, Yamanashi Prefecture—the city of gems. Based on the concept of "Celebrating Multi-facetedness," the brand offers quality backed by advanced manufacturing technology cultivated through OEM, along with designs that accompany the lifestyles of modern women.

<VARIÉLLE Official EC Site> https://www.varielle.jp/

[Inquiries and Press Requests Regarding This Matter] Crossfor Co., Ltd., VARIÉLLE PR Team E-mail: contact@crossfor.com TEL: 057-008-9640

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Source: PR TIMES
Category: product_launch

New K10 Jewelry from VARIÉLLE: Introducing the "Airy Gold" Collection for Light and Effortless Elegance

⚡ Key Points

About the Airy Gold Series Airy Gold is a jewelry collection designed for a lightweight, comfortable fit.

The Choice of K10 While VARIÉLLE has primarily focused on SV925 (sterling silver) until now, we have newly adopted K10 as a material that can be worn for a longer period.

Lab-Grown Diamonds Proposed by VARIÉLLE VARIÉLLE views jewelry as "a presence that allows you to shine as yourself."

Product Lineup

Conclusion VARIÉLLE's K10 collection combines lightness with elegant radiance. We offer these as a new choice for jewelry that naturally blends into your daily life while enhancing your individuality.

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