Recently Seen "〇〇-pa" Terms: "Cospa" and "Taipa" are Highly Recognized, but "Shinpa" (Mental-pa) related to Stress and Human Relationships is Also Prevalent

Cross Marketing Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and CEO: Kan Igarashi) conducted a "Survey on 〇〇-pa (2026)" targeting men and women aged 20-69 nationwide. Recently, especially among digital native generations, there has been a strong emphasis on pursuing satisfaction while valuing efficiency in terms of time and cost. Along with this, new terms like "〇〇-pa" have successively emerged and started to be used. This survey investigated the awareness of "〇〇-pa" terms, which "〇〇-pa" terms are drawing attention, behaviors and ways of thinking that apply to daily life, attitudes towards the increase of new words and abbreviations, and ideas for "〇〇-pa" terms. ◆Click here for more survey results: https://www.cross-m.co.jp/report/trend-eye/20260430word ■Survey Results When 13 "〇〇-pa (performance)" terms were presented, awareness of "Cospa" at 70.5% and "Taipa" at 63.1% was exceptionally high. On the other hand, about 20% responded that they knew none of them. Awareness of terms other than "Cospa" and "Taipa" did not even reach 10%, indicating that they have not yet become widespread in society.

The terms drawing attention were "Cospa" at 37.8% and "Taipa" at 11.5%. "None in particular" was the most common response at 41.8%, suggesting that despite high recognition, interest is relatively low. Perhaps due to continuous price increases, "Cospa" attracts high attention among those in their 50s and 60s.

Behaviors and ways of thinking that apply to daily life were "avoiding stressful people and situations as much as possible," "minimizing troublesome human relationships," and "often choosing the cheapest option if functionality is the same," with "Shinpa" (mental performance) and "Cospa" (cost performance) related items in the TOP3.

Regarding the increase in new words and abbreviations, negative opinions such as "it often becomes difficult to understand" and "I sometimes feel I can't keep up with new words" were dominant. Positive opinions like "short and convenient" and "interesting like wordplay" remained below 10%. As age increases, negative views such as "difficult to understand" and "correct Japanese and rich expressions seem to be lost" increase, being particularly high among those in their 60s.

Ideas for "〇〇-pa" terms considered by respondents included "Suipa" (sleep-pa), "Kimupa" (kimochi-pa/feeling-pa), "Sokupa" (instant-pa), and "Dararipa" (relax-pa), revealing forward-looking terms that aim not merely at pursuing efficiency but at enhancing daily life satisfaction itself.

■Survey Items □ Demographic questions □ Known "〇〇-pa (performance)" terms □ "〇〇-pa (performance)" terms of interest □ Applicable daily behaviors and ways of thinking □ Awareness regarding the increase in new words and abbreviations □ Your ideas for "〇〇-pa" terms ◆Download the cross-tabulation table here: https://www.cross-m.co.jp/report/trend-eye/20260430word ■Survey Overview Survey Method: Internet research (using Cross Marketing's self-service survey tool "QiQUMO") Survey Area: All 47 prefectures nationwide Target Respondents: Men and women aged 20-69 Survey Period: April 24 (Friday) - 25 (Saturday), 2026 Valid Responses: 1,100 samples in this survey *Due to rounding, the composition ratio may not add up to 100%. 【Company Profile】 Company Name: Cross Marketing Inc. https://www.cross-m.co.jp/ Location: Tokyo Opera City Tower 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: April 1, 2003 Representative: Kan Igarashi, Representative Director and CEO Business Description: Marketing research business, consultation related to marketing research ◆Contact for media inquiries regarding this matter◆ Cross Marketing Inc. Public Relations, Marketing Department TEL: 03-6859-1192 FAX: 03-6859-2275 E-mail: pr-cm@cross-m.co.jp ≪Request for credit notation when quoting/reprinting≫ When quoting or reprinting this release, please be sure to clearly state our company credit. "According to a survey conducted by the marketing research company Cross Marketing..."