Over 80% Accept Sneakers in Business Scenes; Purchasing Driven by 'Seeing' and 'Trying On' in Physical Stores
A survey by Cross Marketing reveals that 42.8% wear sneakers almost daily, and 64% prefer buying them in physical stores after trying them on. The results highlight the growing acceptance of sneakers in business environments.
🤖 AI Analyzed: April 20, 2026 at 15:24 (286h 54m after Collected)
Cross Marketing Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Miki Igarashi) conducted a 'Survey on Sneakers (2026)' targeting men and women aged 20 to 69 nationwide. Sneakers have become widely worn in a wide range of situations, from daily life and sports to business scenes, both on and off duty. This time, we asked about 'frequency of wearing sneakers', 'how to purchase sneakers', 'image of sneakers', 'feelings about wearing sneakers in business scenes', and 'favorite sneaker brands/models and reasons'.
◆ Click here for the rest of the survey results
https://www.cross-m.co.jp/report/trend-eye/20260408sneakers
■ Survey Results
42.8% of people wear sneakers 'almost every day', and 74.7% wear them 'at least one day a week'.
Women wear them more frequently than men, and over 50% of women in their 20s-30s and 50s wear them 'almost every day'.
Regarding purchasing methods, 'considering products at physical stores and purchasing at physical stores' is outstandingly high at 64.0%.
For men in their 40s, 'considering products on e-commerce sites and purchasing on e-commerce sites' is relatively high at 30.4%.
The top image of sneakers is 'hard to get tired even if walking for a long time' at 40.6%.
Particularly for women, 'hard to get tired even if walking for a long time', 'easy to move in case of emergency', and 'white or light colors are