Camping/BBQ Participation Rate Stable at 10% Over the Past Year; Younger Generations (20s-30s) Show Higher Frequency
A survey by Cross-Marketing reveals that the participation rate for camping and barbecues in Japan has remained steady at 10% over the past year. The data indicates a higher frequency of activity among younger people in their 20s and 30s, suggesting stable demand in the outdoor market.
🤖 AI Analyzed: April 20, 2026 at 21:44 (317h 13m after Collected)
Cross-Marketing Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Igarashi Miki) conducted the "Survey on Outdoor Activities (2026)" targeting 5,000 men and women aged 20-69 residing in all 47 prefectures of Japan. This analysis focuses on camping and barbecues, examining participation rates, frequency, conditions for potential participants, reasons for non-participation, favorite brands, and purchasing channels.
**■ Survey Results
【Camping and Barbecue Participation Rate】**
41% of respondents have experience with overnight camping or day-trip camping/barbecues. Within the last three years, 13% have participated, and within the last year, 10%. The one-year participation rate has remained stable since 2022.
The participation rate for overnight camping is 8%, while for day-trip camping/barbecues it is 10%. Participation rates for both are higher among those in their 20s to 40s and decrease for those in their 50s and 60s.
**【Frequency, Conditions for Participation, and Reasons for Non-Participation】**
Among those who have participated in camping or barbecues within the last three years, the percentage of those who do so at least once a month is 33% for overnight camping and 21% for day-trip camping/barbecues, with overnight camping being more frequent. The frequency of participation for both overnight and day trips is high among those in their 20s and 30s. In particular, the frequency of overnight camping/barbecues is high for those in their 20s.