Anxiety about environmental problems remains high at 78%. While 70% are willing to cooperate on environmental and social issues, 1 in 4 young people feel "it has nothing to do with me."
In March 2026, Cross-Marketing Inc. conducted a "Survey on the Reality and Awareness of Environmental and Social Issues" among 3,000 men and women aged 18-79 across Japan. This regular survey, aimed at tracking changes in consumer consciousness and lifestyles, focused this time on environmental and social issues. The analysis covers anxiety and attitudes toward environmental problems, willingness to cooperate on environmental and social issues, social problems that need to be addressed, and corporate social responsibility (CSR) priorities.
🔍 Collected: March 28, 2026 at 21:59 (46h 56m after Published)
🤖 AI Analyzed: April 14, 2026 at 22:58 (408h 59m after Collected)
■Survey Results
【Anxiety Level Regarding Environmental Issues】
Regarding environmental problems (global warming, deforestation, marine pollution, water pollution, air pollution, etc.), 29% feel "anxious," and when combined with those who feel "somewhat anxious," 78% of people feel anxious about environmental issues. The proportion of those who are anxious increases with age, with those in their 50s and older accounting for over 80%.
【Awareness of Environmental Issues and Willingness to Cooperate on the Problem】
Awareness and attitudes towards environmental issues were surveyed on a 4-point scale. The percentage of those who 'strongly agree' or 'somewhat agree' was 83% for both "Environmental problems will become more and more serious in the future" and "It is necessary to have infrastructure that is resilient to disasters." This was followed by "Sustainable development that balances environmental protection and economic growth is important" and "I feel anxious about the effects of global warming." The percentage of those who agree is high for many items, and it tends to increase with age, indicating that future anxiety about environmental issues is deeply rooted.
Regarding environmental and social issues, 70% want to cooperate actively or to the extent that they can, with the figure being particularly high at over 80% for those in their 60s and 70s. On the other hand, a large percentage of those in their 20s and 30s (26%) feel that "countermeasures are for the national and local governments to advance and have nothing to do with me."