Sleep wellness brand nemcaro aroma speaker now on display at Bic Camera, with in-store sales to begin at Shinjuku Nishiguchi

Sleep not in silence, but in a well-arranged environment. CroiX Inc., a wellbeing technology company headquartered in Meguro, Tokyo and led by President Bajun Tobeta, is displaying the first product from its sleep wellness brand nemcaro, an aroma speaker, at Bic Camera Ikebukuro Nishiguchi IT Tower in Tokyo. The brand exceeded 400% of its crowdfunding goal and drew strong interest at major exhibitions. Visitors can experience a rest space enveloped in sound and scent, combining 360-degree spatial audio with 100% natural aroma. CroiX has produced more than 20,000 healing music tracks. Drawing on that expertise and research conducted with doctors of medicine and science, the company developed a new approach: sound designed for sleep. nemcaro combines sound that spreads in 360 degrees with 100% natural aroma, aiming not merely to play audio but to tune the space itself and guide users toward natural sleep. The product is currently on display in the Bic FIRE space on the third floor of Bic Camera Ikebukuro Nishiguchi IT Tower. The exhibition is scheduled to run from April 21 to May 19, 2026. The self-service display lets visitors check details that are difficult to convey on a screen, such as how the product sounds and its actual size. The product is not sold at this location; purchase details are available on the official nemcaro website. Following the positive response to the display, nemcaro, which had mainly been sold through the official e-commerce channel, will begin in-store sales at Bic Camera Shinjuku Nishiguchi, which operates the sleep-focused Bic Sleep Well section. Sales are scheduled to start on May 27, 2026, allowing customers to experience the product in person before purchasing. The product also incorporates the increasingly popular idea of digital detox, featuring simple operation without the need for a smartphone. Through sound, scent and space, nemcaro proposes a new sleep wellness habit that rethinks daily rest time. For e-commerce, nemcaro launched on March 29, 2026 through the official EC site RELAX WORLD, with an open retail price. The product is a system in which the device, audio source and aroma work together. The package includes the device body, a dedicated USB audio source and natural aroma to provide an optimized sleep environment. Because the device alone cannot deliver its intended effect, it is sold primarily as a set combining dedicated audio supervised by CroiX, a professional in sound, with carefully selected natural aroma. nemcaro is a wellness brand that fuses sound, visuals, scent and materials to provide comfortable sleep for urban residents. Founded on June 29, 2009, CroiX Inc. is a wellbeing technology company with 17 years of experience developing mindfulness-focused content. It provides healthtech services in collaboration with doctors of medicine and medical institutions, holds one of the top shares in Japan’s digital mindfulness distribution market, supplies high-quality wellness content to video streaming platforms, and is building an Eastern-origin brand for the global market.