Crisp Salad Works to Offer "¥980 Flat Rate" Menu at Two Locations; Full Renewal at Shinjuku Mitsui Building and Ariake Garden Stores from June 3rd

Custom salad specialty shop "Crisp Salad Works" will revamp its menu at two locations, Shinjuku Mitsui Building and Ariake Garden, to make salads a more everyday meal. Starting June 3, 2026, the product lineup will be streamlined to 8 items, offered at a flat rate of ¥980 (tax included) for a medium size, lowering the price barrier while maintaining quality.
定價策略,市場擴張,餐飲業NQ 75/100出典:PR Times

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  • 📰 Published: May 18, 2026 at 20:00
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CRISP, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hiroshi Miyano), which operates the custom salad specialty shop "Crisp Salad Works," will conduct a full menu renewal at its Shinjuku Mitsui Building and Ariake Garden locations starting Wednesday, June 3, 2026, based on the desire to "make salads more accessible." The product lineup will be narrowed down to 8 items, and the price will be standardized to a flat ¥980 (tax included) for a medium size, while maintaining the same deliciousness and quality of ingredients. Background of the Menu Renewal: As the No. 1 salad specialty shop in Japan, we are taking on the challenge for our next phase of growth. Founded in Tokyo in 2014, Crisp Salad Works has grown under the mission of "creating devoted fans" to become Japan's largest salad specialty chain with 58 stores (as of May 18) in Tokyo, Kanagawa, and Osaka, serving over 1.9 million delicious and filling high-quality salads annually. With a 100-store system in sight, we are now undertaking a challenge to make salads an everyday food for more people, aiming for future growth into a national chain of several hundred stores. This challenge is also a response to customer feedback like "Crisp's salads are delicious, but I can't eat them every day," and "I wish they were a bit more affordable." Amid recent price hikes, we have been exploring a product lineup that allows anyone to easily enjoy nutritious salads while maintaining quality. A Menu Renewal to Make Salads an Everyday Food: On June 3 (Wednesday), we will refresh the menu at the Shinjuku Mitsui Building and Ariake Garden stores, standardizing all 8 products to a flat rate of ¥980 (tax included) for a medium size. We achieved this price without lowering ingredient quality by optimizing the amount of each topping to maintain "sufficient satisfaction for a meal" and carefully selecting ingredients with an excellent balance of cost and taste. Those who want more volume can freely adjust the amount with a large size or additional toppings. We aim to become a salad specialty shop that more people can choose on a daily basis, while keeping the essence of Crisp—delicious and healthy. Comment from CEO Hiroshi Miyano: Salads as a meal are no longer a special treat for a select few; they are beginning to transform into a natural choice in daily life. I feel daily that the category of salad itself is steadily expanding in Japan, not just as something "eaten because it's healthy," but as a meal "eaten because it's delicious." 12 years since our founding, supported by our devoted fans, Crisp Salad Works has grown to become the largest salad specialty shop in Japan, with 100 stores in sight. But now, we are questioning ourselves again: are we truly delivering our salads to all the customers who want them? That is why we are starting a new challenge. With 100 stores as a waypoint, we want to deliver delicious and healthy meals as an "everyday norm" to even more people. What we are aiming for is not just store expansion. It is to create a society where everyone can choose healthy meals without strain. And we will continue to spread this challenge nationwide with our devoted fans. Overview of the Full Renewal at the Two Target Stores: Grilled Chicken Caesar Salad, Egg & Grilled Chicken Protein Cobb Salad, Tofu & Potato Wafu Onion Salad, Wafu Goma Healthy Salad, Apple & Raisin Basil Onion Fresh Salad, Grilled Chicken & Wild Rice Chili Bowl, Cilantro Spicy Ethnic Salad, Custom Salad. Crisp Salad Works crisp.co.jp Founded in Tokyo in 2014, Crisp Salad Works is a custom salad specialty restaurant that provides delicious and filling high-quality salads under the mission of "creating devoted fans." Currently, it is a leading custom salad brand with 58 stores in Tokyo, Kanagawa, and Osaka, serving over 1.9 million meals annually.