CRISP Co., Ltd., operator of Crisp Salad Works, to open new Mala Tang specialty store 'Byway Noodle' in Toranomon Hills
CRISP Co., Ltd., which operates Crisp Salad Works, will open 'Byway Noodle,' a new Mala Tang specialty store, in Toranomon Hills in June 2026. The company aims to provide a new dining experience for urban workers by leveraging technology.
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- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 7, 2026 at 12:48 (1h 16m after Collected)
CRISP Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Hiroshi Miyano), which operates 57 custom salad specialty stores 'Crisp Salad Works,' will open 'Byway Noodle,' a new Mala Tang (spicy hot pot noodle) specialty store, in Toranomon Hills Station Tower in June 2026.
1. Background and Purpose of Opening a New Business Format 'Mala Tang Specialty Store'
Founded in 2014, CRISP's purpose is 'To overturn Japan's food service industry.' We aim to transform the food service industry by combining technology and human power, pursuing new restaurant experiences that are not bound by traditional 'norms.' Our flagship brand, Crisp Salad Works, has established a highly reproducible business model centered on digital utilization, targeting urban dwellers, and currently operates 57 stores nationwide, making it the No. 1 salad specialty store in Japan.
The 'CRISP Method,' our unique DX model developed through the operation of Crisp Salad Works, has integrally evolved food service store operations through DX, achieving both the best customer experience and the best employee experience, improving profitability, and strengthening brand loyalty. In 2025, we acquired the 'Tokyo Ajifry' business and demonstrated that DX operations can function across business formats by applying the CRISP Method.
CRISP focuses on the 'daily meal' market for workers in large office buildings in urban areas. While set meals/diners, cafes, noodles, and ethnic food are categories with high occupancy among food tenants in buildings, the reality is that options that simultaneously meet the conditions of 'healthy, quickly received, and a meal tailored to oneself' are limited. CRISP sees a business opportunity precisely in this area.
CRISP has already entered the 'set meal' category with Tokyo Ajifry, and the next challenge is 'ethnic (Chinese),' specifically Mala Tang, which has achieved rapid growth in recent years. The domestic market is mainly 'authentic Chinese style' for younger generations, and there are almost no modern Mala Tang specialty stores that urban office workers can use daily. CRISP will deliver a new option that combines technology and authentic taste to this空白地帯. In the future, by having Crisp Salad Works, Tokyo Ajifry, and Byway Noodle in the same building, we will promote a multi-brand strategy that covers all daily meals for business people, from lunch to dinner.
2. Features of 'Byway Noodle'
'Byway Noodle' is a Mala Tang specialty store that aims to make you feel refreshed and healthy without even realizing it, just by eating delicious Mala Tang. Byway (百味) means 'countless flavors' in Chinese. You can freely combine your favorite noodles and toppings with a medicinal soup made from over 10 spices and herbs. We offer a unique bowl every day, tailored to your mood and physical condition.
Orders can be placed quickly via app or self-checkout. The shortest waiting time is 5 minutes. We wanted to create a place where busy people can eat delicious and healthy food even during a short lunch break, so we started in Tokyo's office districts. The taste and price are such that you won't get tired of it even if you come every day. We want to make that feeling of 'I feel good somehow' after eating a matter of course. Byway Noodle is a small moment of refreshment in your busy daily life.
3. Comment from Representative Director Hiroshi Miyano
For over 10 years since launching Crisp Salad Works, I have been watching people eat lunch in Tokyo's office districts. In a limited amount of time, they want to eat something delicious and, if possible, healthy. But in reality, there aren't as many options as one might think. This is something I have felt myself as the primary user.
Salads, fried horse mackerel, and Mala Tang. They may seem disparate at first glance, but what we are doing is consistent. We are creating places where busy people can eat proper meals tailored to their body and mood, deliciously and without waiting. Supporting this is the 'CRISP Method,' CRISP's unique DX model.
With the app and self-checkout, you can choose your spiciness, ingredients, and soup, and receive it in as little as 5 minutes. We want to deliver a bowl that makes you feel 'I feel good somehow' after eating, to Tokyo's office districts. Through Byway Noodle, we will further evolve the daily meals of business people from this excellent location, Toranomon Hills.
CRISP Co., Ltd. corp.crisp.co.jp
CRISP is a food service company that aims to transform Japan's food service industry with technology through its unique DX platform 'CRISP Method,' with the purpose of 'To overturn Japan's food service industry.' It operates 'Crisp Salad Works,' the No. 1 custom salad specialty store in Japan by number of stores, and acquired the 'Tokyo Ajifry' business.
1. Background and Purpose of Opening a New Business Format 'Mala Tang Specialty Store'
Founded in 2014, CRISP's purpose is 'To overturn Japan's food service industry.' We aim to transform the food service industry by combining technology and human power, pursuing new restaurant experiences that are not bound by traditional 'norms.' Our flagship brand, Crisp Salad Works, has established a highly reproducible business model centered on digital utilization, targeting urban dwellers, and currently operates 57 stores nationwide, making it the No. 1 salad specialty store in Japan.
The 'CRISP Method,' our unique DX model developed through the operation of Crisp Salad Works, has integrally evolved food service store operations through DX, achieving both the best customer experience and the best employee experience, improving profitability, and strengthening brand loyalty. In 2025, we acquired the 'Tokyo Ajifry' business and demonstrated that DX operations can function across business formats by applying the CRISP Method.
CRISP focuses on the 'daily meal' market for workers in large office buildings in urban areas. While set meals/diners, cafes, noodles, and ethnic food are categories with high occupancy among food tenants in buildings, the reality is that options that simultaneously meet the conditions of 'healthy, quickly received, and a meal tailored to oneself' are limited. CRISP sees a business opportunity precisely in this area.
CRISP has already entered the 'set meal' category with Tokyo Ajifry, and the next challenge is 'ethnic (Chinese),' specifically Mala Tang, which has achieved rapid growth in recent years. The domestic market is mainly 'authentic Chinese style' for younger generations, and there are almost no modern Mala Tang specialty stores that urban office workers can use daily. CRISP will deliver a new option that combines technology and authentic taste to this空白地帯. In the future, by having Crisp Salad Works, Tokyo Ajifry, and Byway Noodle in the same building, we will promote a multi-brand strategy that covers all daily meals for business people, from lunch to dinner.
2. Features of 'Byway Noodle'
'Byway Noodle' is a Mala Tang specialty store that aims to make you feel refreshed and healthy without even realizing it, just by eating delicious Mala Tang. Byway (百味) means 'countless flavors' in Chinese. You can freely combine your favorite noodles and toppings with a medicinal soup made from over 10 spices and herbs. We offer a unique bowl every day, tailored to your mood and physical condition.
Orders can be placed quickly via app or self-checkout. The shortest waiting time is 5 minutes. We wanted to create a place where busy people can eat delicious and healthy food even during a short lunch break, so we started in Tokyo's office districts. The taste and price are such that you won't get tired of it even if you come every day. We want to make that feeling of 'I feel good somehow' after eating a matter of course. Byway Noodle is a small moment of refreshment in your busy daily life.
3. Comment from Representative Director Hiroshi Miyano
For over 10 years since launching Crisp Salad Works, I have been watching people eat lunch in Tokyo's office districts. In a limited amount of time, they want to eat something delicious and, if possible, healthy. But in reality, there aren't as many options as one might think. This is something I have felt myself as the primary user.
Salads, fried horse mackerel, and Mala Tang. They may seem disparate at first glance, but what we are doing is consistent. We are creating places where busy people can eat proper meals tailored to their body and mood, deliciously and without waiting. Supporting this is the 'CRISP Method,' CRISP's unique DX model.
With the app and self-checkout, you can choose your spiciness, ingredients, and soup, and receive it in as little as 5 minutes. We want to deliver a bowl that makes you feel 'I feel good somehow' after eating, to Tokyo's office districts. Through Byway Noodle, we will further evolve the daily meals of business people from this excellent location, Toranomon Hills.
CRISP Co., Ltd. corp.crisp.co.jp
CRISP is a food service company that aims to transform Japan's food service industry with technology through its unique DX platform 'CRISP Method,' with the purpose of 'To overturn Japan's food service industry.' It operates 'Crisp Salad Works,' the No. 1 custom salad specialty store in Japan by number of stores, and acquired the 'Tokyo Ajifry' business.