Globally Popular A4-Compatible Model 'Cricut Joy Xtra™' Finally Arrives in Japan!

Cricut, the global leader in DIY cutting machines (Japan Marketing Director: Ryuji Shimomori), launched the long-awaited latest model, 'Cricut Joy Xtra™', in Japan on Wednesday, May 27, 2026. The 'Cricut Joy Xtra' is a product highly suited to the Japanese market, maintaining a compact size that fits Japanese living environments while supporting A4 full-size 'Print Then Cut' functionality. Cricut automatically recognizes designs printed with home inkjet printers and cuts them out along precise lines. In conjunction with the release, the company has significantly expanded its lineup of 12 'printable materials' for the Japanese market, which broaden the range of expression for projects like sticker making and iron-on transfers. In the Japanese market, since the full-scale launch of marketing activities, the company has participated in major events such as HandMade In Japan Fes and the Japan Hobby Show, and strengthened ambassador programs and SNS/digital advertising, leading to increased touchpoints with Cricut and steady growth in brand awareness and user numbers. The 'Cricut Joy 2' and 'Cricut Explore 5' released earlier this year have also seen strong starts, reflecting a growing culture in Japan of expressing the 'joy of making' in one's own way. The Joy series, in particular, is the most supported series in the Japanese market due to its compactness and ease of use. In recent years, the original sticker market in Japan has expanded rapidly against the backdrop of the growth of 'oshi-katsu' (fan activity) culture and the rising need for self-expression in the SNS era. Today, uses have diversified significantly, ranging from fan activities and event purposes to individual creator product sales and small business packaging. At the same time, coupled with the popularity of stickers for personal use, there is a growing need to 'create one's own designs more easily at home,' and the demand for performing full-scale sticker production in a compact environment has become apparent. The 'Cricut Joy Xtra' released this time is a product highly suited to the Japanese market, enabling A4 full-size sticker production while maintaining the compactness unique to the Joy series. By supporting print-and-cut production in larger sizes, which was difficult with previous Joy series models, the range of applications has expanded significantly, including sticker making, label making, and product packaging for small brands. 'It's compact and easy to place, but you can do full-scale crafting.' We believe this balance fits Japanese living environments and lifestyles very well. The Cricut Joy Xtra is a popular model that has gained very high support in the global market as well. In Japan, the Joy series is the most popular due to its compactness and ease of handling, and we feel there are very high expectations for the Joy Xtra, which can fully capture the demand for sticker production. In the future, we see the use of this product expanding not only for hobbies but also for small business purposes such as author activities, side jobs, and small-scale businesses. The Joy Xtra is a product with great potential as a tool not only to 'give shape to what you like' but also to 'turn what you like into value.' With this launch, we are starting new developments for the Japanese market not only for the machine itself but also for the lineup of materials for sticker production. By creating an environment where users can start production immediately, including the necessary materials, the moment they think 'I want to make this,' we hope to deliver the joy of making to more people. We will continue to strengthen our unique creative ecosystem in Japan, including products, materials, experience opportunities, and communities. From those who enjoy it as a hobby to those challenging themselves with product sales and small businesses, we will continue to spread the 'joy of giving shape to your own ideas' through Cricut to more people while maintaining an environment where everyone can naturally expand their creative activities. The 'Cricut Joy Xtra' boasts versatility, allowing users to freely control over 50 types of materials while being a desktop size, while maximizing the 'space-saving' aspect that is considered important in Japanese living environments. While maintaining the high precision that is synonymous with cutting machines, we have achieved a smart form that is easy to handle in Japanese homes. It is a model that pursues the 'compactness and ease of use' that Japanese creators and handmade enthusiasts have been looking for, allowing them to enjoy full-scale production easily at home. The biggest feature is that the 'Print Then Cut' function linked with home printers can be used in A4 size. This makes it possible to mass-produce high-quality, full-color works like commercial products easily at home in a practical size. Through Bluetooth® connection, you can intuitively design and output from the free app 'Cricut Design Space.' With over a million images and hundreds of thousands of project ideas, even beginners can complete works without getting lost, step-by-step. The body size is very compact at approximately 31.7 x 15.2 x 13.9 cm, fitting neatly on living room desks or shelves. With the 'Cricut Joy Xtra,' we seamlessly support diverse creations tailored to each person's life stage, from small decorations that color daily life to gift making that delivers thoughts to someone special, and the first step in business that turns 'what you like' into value. By utilizing the machine's functions, thoughts and inspirations appear in daily life and activity spaces as the following 'real things': Heart-connecting gifting: Create special thoughts with message cards that have a warmth not found in commercial products, or one-of-a-kind gift wrapping with the recipient's name. Organizing life with labeling: For organizing kitchens, closets, and documents. Support the creation of a space that is easy for the whole family to see and tidy with stylish custom labels that blend into the interior. Decorations that children love: From waterproof name stickers for water bottles and lunch boxes to making self-made tattoo stickers to liven up parties, increase opportunities to enjoy with children. 'Oshi-katsu' to express yourself: For making self-made goods that look great using holographic materials, etc. Realize a one-of-a-kind collection that expresses your 'likes' to the maximum. Business that creates value: Strongly support individual author activities and small businesses, such as product packaging with self-made logos and small-lot production of full-scale apparel products. The 'Cricut Joy Xtra' is a model with an excellent balance of power and size, filling the gap between the existing compact model 'Cricut Joy 2' and the professional 'Explore' and 'Maker' series. While having a smart design that fits neatly on a desk or shelf, it enables full-scale DIY projects. Product name: Cricut Joy Xtra™, Release date: Wednesday, May 27, 2026, Price: Open price, Body size: approx. 31.7 x 15.2 x 13.9 cm, Weight: approx. 2.7 kg, Main functions: Cutting over 50 types of materials, drawing, foil stamping, support for A4 full-size 'Print Then Cut' function. Along with the launch of 'Cricut Joy Xtra,' what will dramatically evolve the manufacturing experience in Japan is the significantly expanded lineup of 'printable materials.' These are dedicated materials developed for the 'Print Then Cut' function, where you not only 'cut' but also print designs with a home inkjet printer and then precisely cut them out with a Cricut machine. This time, a total of 12 diverse materials have been gathered, including waterproof sticker sets newly developed for the Japanese market, holographic materials that change their expression depending on how light hits them, and iron-on sheets that can transfer full-color designs to cloth products. This makes it possible to turn complex designs that use many photos and gradations, which were difficult with conventional cutting sheets, into high-quality 'real things' surprisingly easily. To ensure that users can start production immediately, including the necessary materials, the moment they think 'I want to make this,' we will develop the following lineup: Cricut Printable Sticker Paper (White), Cricut High-Quality Printable Vinyl (White / Gold / Silver), Cricut Printable Magnet Sheet (White), Cricut Printable Tattoo Sheet, [NEW] Cricut Printable Waterproof Sticker Set (White / Transparent), [NEW] Cricut Printable Waterproof Holographic Sticker Set (White / Transparent), [NEW] Cricut Printable Iron-on Sheet (for dark fabrics / for light fabrics). A 'creative ecosystem' to meet modern diverse self-expression needs, such as 'I want to make my own smartphone case,' 'I want to make labels with shop logos in small lots,' and 'I want to enjoy original tattoo stickers for events,' is completed by this abundant material development.