[20th Anniversary] The Culmination of 20 Years Expanding Creative Possibilities: Next-Generation Models "Cricut Joy™ 2" and "Cricut Explore® 5" Released Today

Cricut, Inc. (Headquarters: Utah, USA / Japan Marketing Director: Ryuji Shimomori) celebrates a major milestone: the 20th anniversary since the launch of its cutting machines. In this commemorative year, as a culmination of 20 years of technological innovation and community engagement, the next-generation models "Cricut Joy 2" and "Cricut Explore 5" are being simultaneously released today, March 31st (Tuesday).

These new products redefine the crafting experience, symbolizing a "new era of creativity" that integrates hardware and software, featuring AI-powered design generation and guided functions that enable even beginners to complete projects without getting lost.

Cricut has achieved steady growth in the global market. Why is it now introducing these next-generation models with Japan as a key focus market? We will unravel the background and aims behind its 20-year history as a pioneer and its unique business strategy for the Japanese crafting market.

Ryuji Shimomori, Head of Japan Marketing, on the Business Background and Aims of the New Product Launch

20 Years as a Leading Pioneer and Further Global Expansion as a Global Company

Cricut was established in Utah, USA in 1969, and since launching its cutting machines in 2006, it has pioneered a new category: "personalized crafting."

Sales reached $708.8 million (approximately 113.3 billion JPY) in 2025, and strategic overseas investments have expanded the proportion of overseas sales to 24%. The total number of users worldwide has also reached over 10 million.

This year, marking the 20th anniversary since the launch of our cutting machines, we are introducing next-generation models in Japan, one of our most important markets.
*1 USD converted at 159.89 JPY (as of March 31, 2026)

A Redesigned Product Experience That Turns "Inspiration" into "Form" Without Hesitation

The "Cricut Joy 2" and "Cricut Explore 5," released this time, are not merely new machines but products that have redesigned the crafting experience itself.

They have evolved into more compact and modern designs, and we have prepared a "bundled package" that allows users to start creating the moment they open the box.

Furthermore, the dedicated app "Design Space®" is equipped with new functions such as AI image generation (Create AI) and step-by-step guidance (Guided Flows), providing a "guided crafting experience" that allows even beginners to complete their "first project" with surprising ease.