Continuation of Partnership Agreement between Mitsui Knowledge Industry and the Men's and Women's Japan National Teams
The Japan Cricket Association has renewed its comprehensive partnership with Mitsui Knowledge Industry (MKI) for both men's and women's national teams for three years starting in 2026, aiming to strengthen the teams using ICT.
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- 📰 Published: April 10, 2026 at 01:52
- 🔍 Collected: April 10, 2026 at 09:01 (7h 9m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 08:55 (239h 54m after Collected)
The Japan Cricket Association (Headquarters: Sano City, Tochigi Prefecture, Representative Director: Anthony Tatsuya Aram, hereinafter 'the Association') announces the continuation of its partnership agreement with Mitsui Knowledge Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Yuji Mano, hereinafter 'MKI') for three years from January 1, 2026, to December 31, 2028, aimed at strengthening the Japan National Teams and developing the cricket community in Japan.
MKI has provided tremendous support for the Association's activities and the strengthening of the national teams, serving as a partner for the Women's National Team since 2019 and the Men's National Team since 2024.
With this contract renewal, in order to build a structure that supports the strengthening of the national teams from a more mid-to-long-term and stable perspective, the partnership has transitioned into a three-year comprehensive agreement unifying both the men's and women's teams. This robust backing enables the Association to further promote the strengthening and developmental activities of the representative teams.
Building upon past achievements, we aim to advance to a 'new stage' by maximizing MKI's ICT expertise, striving for the further development of cricket in Japan alongside the enhancement of MKI's corporate value.
【Stakeholder Comments】
Mr. Kazuhiko Sogabe, Director, Executive Vice President, Mitsui Knowledge Industry Co., Ltd.
'We are delighted to renew our comprehensive three-year partnership agreement covering both the men's and women's national teams. Since our support for the Women's National Team began in 2019, we have experienced the global diversity and potential of cricket through promotional activities and exchanges involving local communities and talent. Building on our partnership with the Japan Cricket Association, we will continue to contribute to the further development of cricket in Japan by leveraging our ICT expertise.'
Naoki Miyaji, CEO, Japan Cricket Association
'We express our deepest gratitude to Mitsui Knowledge Industry Co., Ltd. for their tremendous long-term support of the Japanese cricket community. By unifying the partnership for both the men's and women's teams and securing a mid-to-long-term contract of three years, the players can focus even more on their sport and aim for global heights. In addition to the wonderful initiatives like regional exchanges and promotional activities we have built together, we are thrilled to pioneer new possibilities for cricket in Japan by borrowing MKI's unique ICT insights.'
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【About Mitsui Knowledge Industry Co., Ltd.】
Mitsui Knowledge Industry Co., Ltd. (MKI) operates under the purpose of 'Connecting knowledge, creating the future,' tackling social and customer challenges through its ICT-driven businesses. Under its 8th Mid-Term Management Plan, it envisions building a 'future worth preserving' through 'Evolution' and 'Collaboration', creating new value alongside stakeholders using cultivated technologies and expertise.
Website: https://www.mki.co.jp/
【About the Japan Cricket Association】
As the national governing body, the Association promotes the popularization, development, and strengthening of cricket in Japan.
In recent years, the number of 'cricket towns' and hubs has expanded nationwide, and the player population has steadily increased.
MKI has provided tremendous support for the Association's activities and the strengthening of the national teams, serving as a partner for the Women's National Team since 2019 and the Men's National Team since 2024.
With this contract renewal, in order to build a structure that supports the strengthening of the national teams from a more mid-to-long-term and stable perspective, the partnership has transitioned into a three-year comprehensive agreement unifying both the men's and women's teams. This robust backing enables the Association to further promote the strengthening and developmental activities of the representative teams.
Building upon past achievements, we aim to advance to a 'new stage' by maximizing MKI's ICT expertise, striving for the further development of cricket in Japan alongside the enhancement of MKI's corporate value.
【Stakeholder Comments】
Mr. Kazuhiko Sogabe, Director, Executive Vice President, Mitsui Knowledge Industry Co., Ltd.
'We are delighted to renew our comprehensive three-year partnership agreement covering both the men's and women's national teams. Since our support for the Women's National Team began in 2019, we have experienced the global diversity and potential of cricket through promotional activities and exchanges involving local communities and talent. Building on our partnership with the Japan Cricket Association, we will continue to contribute to the further development of cricket in Japan by leveraging our ICT expertise.'
Naoki Miyaji, CEO, Japan Cricket Association
'We express our deepest gratitude to Mitsui Knowledge Industry Co., Ltd. for their tremendous long-term support of the Japanese cricket community. By unifying the partnership for both the men's and women's teams and securing a mid-to-long-term contract of three years, the players can focus even more on their sport and aim for global heights. In addition to the wonderful initiatives like regional exchanges and promotional activities we have built together, we are thrilled to pioneer new possibilities for cricket in Japan by borrowing MKI's unique ICT insights.'
---
【About Mitsui Knowledge Industry Co., Ltd.】
Mitsui Knowledge Industry Co., Ltd. (MKI) operates under the purpose of 'Connecting knowledge, creating the future,' tackling social and customer challenges through its ICT-driven businesses. Under its 8th Mid-Term Management Plan, it envisions building a 'future worth preserving' through 'Evolution' and 'Collaboration', creating new value alongside stakeholders using cultivated technologies and expertise.
Website: https://www.mki.co.jp/
【About the Japan Cricket Association】
As the national governing body, the Association promotes the popularization, development, and strengthening of cricket in Japan.
In recent years, the number of 'cricket towns' and hubs has expanded nationwide, and the player population has steadily increased.