Mothers' True Feelings Revealed: "Fire Extinguishers Mess Up Rooms, Children Touching Them is Scary." High Expectations for "Fire Blanket" to Update Home Fire Safety!
A survey conducted by Cricket Japan Co., Ltd. revealed psychological barriers to fire extinguishers. In response, the company's "Fire Blanket" is gaining attention as a new household fire extinguishing tool that is clean and intuitive to use.
📋 Article Processing Timeline
- 📰 Published: May 6, 2026 at 04:03
- 🔍 Collected: May 5, 2026 at 19:31
- 🤖 AI Analyzed: May 5, 2026 at 19:57 (25 min after Collected)
Cricket Japan Co., Ltd. (Headquarters: Nishiji, Fukusaki-cho, Kanzaki-gun, Hyogo; Representative Director and President: Katsuhiko Kamei), which handles disaster prevention goods "Fire Blanket," commissioned the Japan Maternity Food Association to conduct a survey on "Ideal Fire Extinguishing Tools and Awareness of Initial Firefighting" targeting 106 mothers.
The survey results showed that the installation rate of fire extinguishers in kitchens was only 9.5% (calculated from survey results). Reasons for not installing them, in addition to "no space to put it" and "doesn't match the interior," included psychological hurdles unique to parenting generations such as "don't want the room to get dirty" and "scared of children tampering with it."
In response to these challenges, we report how our "FIRELIGHTERS Fire Blanket" is supported as a new disaster prevention habit to protect families.
■ Survey Overview
Survey Period: March 10, 2026 – March 24, 2026
Target Audience: Women in their 20s to 50s
Valid Responses: 106 people
Survey Method: Internet survey of members of the Japan Maternity Food Association
【Survey Results】
1. Reasons for not placing or wanting to use "fire extinguishers" are "secondary damage" and "children."
The following responses were prominent as reasons for not installing fire extinguishers or feeling uneasy about using them:
"Managing expiration dates": Concern about forgetting expiration dates if not placed in an accessible location and not knowing how to dispose of them.
"Don't want the room to be covered in powder": Concern about cleanup after use.
"Scared of children tampering with it": Anxiety unique to households with curious children.
"Seems difficult to use/don't know how to use": Distrust in operability in an emergency.
FIRELIGHTERS Fire Blanket
2. Over 90% of mothers want to try "Fire Blanket."
96.2% of respondents answered "very much want to use" or "interested" in the fire blanket, which "extinguishes simply by covering and requires no cleanup."
Desired installation locations: "Around the stove" (47.1%), "Next to the refrigerator (magnet)" (29.8%), and "Hung on the wall" (10.6%).
It was observed that many mothers want to install it in an easily accessible place around the kitchen.
3. Expectations for "child protection features."
In addition to extinguishing fires, the following voices were prominent regarding features expected from fire blankets:
"Wrap around a child during evacuation to protect them from embers," "Light enough for a child to hold," "No expiration date, no hassle of replacement."
【FIRELIGHTERS Fire Blanket Solutions】
This product meets all the "mothers' ideals" revealed in the survey.
Clean extinguishing: Since no extinguishing agent is used, the kitchen does not get covered in powder, and no wiping is needed after use.
Intuitive operation: Just cover it. Mothers can act without hesitation even during a panic-inducing fire.
Tool for disaster prevention education: Many voices in the survey said, "want to practice with children," making it ideal for home disaster prevention education.
Discovery of gift demand: Voices such as "happy for baby shower or new home gifts" were received, indicating its potential as a gift wishing safety for loved ones.
As the survey results show, what is needed is "enlightenment activities" and "provision of desired products."
Why not start taking a step to protect you and your loved ones' daily lives from here?
【Product Overview】
Product Name: FIRELIGHTERS Fire Blanket
Material: Artificial leather (case) / Glass fiber (blanket)
Retailers: Official online shop, ZOZOTOWN, etc.
Official Online Shop [Cricket Japan Direct]
https://www.cricket-japan-direct.com/view/item/000000000001?category_page_id=ct5
【Cricket Japan Co., Ltd. Company Profile】
Location: 1538 Nishiji, Fukusaki-cho, Kanzaki-gun, Hyogo, 679-2215
Established: 2002
Representative: Katsuhiko Kamei, Representative Director and President
TEL: 0790-24-3001
URL: https://www.cricket-japan.co.jp/
【Customer Inquiries Regarding This Matter】
Cricket Japan Co., Ltd.
TEL: 0790-24-3001
The survey results showed that the installation rate of fire extinguishers in kitchens was only 9.5% (calculated from survey results). Reasons for not installing them, in addition to "no space to put it" and "doesn't match the interior," included psychological hurdles unique to parenting generations such as "don't want the room to get dirty" and "scared of children tampering with it."
In response to these challenges, we report how our "FIRELIGHTERS Fire Blanket" is supported as a new disaster prevention habit to protect families.
■ Survey Overview
Survey Period: March 10, 2026 – March 24, 2026
Target Audience: Women in their 20s to 50s
Valid Responses: 106 people
Survey Method: Internet survey of members of the Japan Maternity Food Association
【Survey Results】
1. Reasons for not placing or wanting to use "fire extinguishers" are "secondary damage" and "children."
The following responses were prominent as reasons for not installing fire extinguishers or feeling uneasy about using them:
"Managing expiration dates": Concern about forgetting expiration dates if not placed in an accessible location and not knowing how to dispose of them.
"Don't want the room to be covered in powder": Concern about cleanup after use.
"Scared of children tampering with it": Anxiety unique to households with curious children.
"Seems difficult to use/don't know how to use": Distrust in operability in an emergency.
FIRELIGHTERS Fire Blanket
2. Over 90% of mothers want to try "Fire Blanket."
96.2% of respondents answered "very much want to use" or "interested" in the fire blanket, which "extinguishes simply by covering and requires no cleanup."
Desired installation locations: "Around the stove" (47.1%), "Next to the refrigerator (magnet)" (29.8%), and "Hung on the wall" (10.6%).
It was observed that many mothers want to install it in an easily accessible place around the kitchen.
3. Expectations for "child protection features."
In addition to extinguishing fires, the following voices were prominent regarding features expected from fire blankets:
"Wrap around a child during evacuation to protect them from embers," "Light enough for a child to hold," "No expiration date, no hassle of replacement."
【FIRELIGHTERS Fire Blanket Solutions】
This product meets all the "mothers' ideals" revealed in the survey.
Clean extinguishing: Since no extinguishing agent is used, the kitchen does not get covered in powder, and no wiping is needed after use.
Intuitive operation: Just cover it. Mothers can act without hesitation even during a panic-inducing fire.
Tool for disaster prevention education: Many voices in the survey said, "want to practice with children," making it ideal for home disaster prevention education.
Discovery of gift demand: Voices such as "happy for baby shower or new home gifts" were received, indicating its potential as a gift wishing safety for loved ones.
As the survey results show, what is needed is "enlightenment activities" and "provision of desired products."
Why not start taking a step to protect you and your loved ones' daily lives from here?
【Product Overview】
Product Name: FIRELIGHTERS Fire Blanket
Material: Artificial leather (case) / Glass fiber (blanket)
Retailers: Official online shop, ZOZOTOWN, etc.
Official Online Shop [Cricket Japan Direct]
https://www.cricket-japan-direct.com/view/item/000000000001?category_page_id=ct5
【Cricket Japan Co., Ltd. Company Profile】
Location: 1538 Nishiji, Fukusaki-cho, Kanzaki-gun, Hyogo, 679-2215
Established: 2002
Representative: Katsuhiko Kamei, Representative Director and President
TEL: 0790-24-3001
URL: https://www.cricket-japan.co.jp/
【Customer Inquiries Regarding This Matter】
Cricket Japan Co., Ltd.
TEL: 0790-24-3001