"Never Repeat the BBQ Tragedy" Following the Fukuoka Incident, an Outdoor Maker's Father Takes Action. An Outdoor Company's Challenge in the Disaster Prevention Business.
Following a tragic BBQ accident in Fukuoka, outdoor manufacturer Cricket Japan is entering the disaster prevention market to promote fire blankets in Japan. These easy-to-use blankets aim to make initial firefighting safer and encourage families to discuss emergency preparedness, reflecting the company's commitment to saving lives.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:30
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 16, 2026 at 17:40 (368h 36m after Collected)
Our company supports April Dream, an initiative that aims to make April 1st a day to share dreams. This press release is the dream of "Cricket Japan Co., Ltd."
Cricket Japan Co., Ltd. (Headquarters: Kanzaki-gun, Hyogo Prefecture https://www.cricket-japan.co.jp/fireblanket ) will take on the challenge of providing an environment where even one more life can be saved.
■ Resolution as a Parent
In 2023, a tragic accident occurred during a BBQ at a vocational school event in Fukuoka. As a parent with a son of the same age, the shock and sorrow upon seeing the news were beyond words.
"What if my child had been there?" "As a company that promotes the outdoors, wasn't there something we could do?"
The answer to those questions was the popularization in Japan of the "fire blanket," which is widely used in ordinary households in Europe and the United States.
■ Challenge in a Different Industry: Why an Outdoor Maker Creates "Fire Prevention"
Until now, our company has provided the "joy of building a fire" through outdoor goods such as fire starters. However, a fire can become a deadly weapon if handled even slightly wrong.
Because we possess specialized knowledge of the outdoors, we acutely realize how important initial firefighting is, and how few options there are in Japanese households other than a "fire extinguisher."
"Making disaster prevention more accessible, and creating a safe living environment."
Entering the disaster prevention goods market, a different industry, was a major challenge, but through in-house development, we pursued quality and design that anyone could use instantly without hesitation.
■ 3 Features of the "Fire Blanket"
-
Intuitive Operability: No complex operations like a fire extinguisher are required. Simply pull the straps, unfold it, and cover the source of the fire to cut off oxygen and extinguish the fire.
2. Prevents Secondary Damage: Since it does not scatter extinguishing agents, post-use cleaning is easy, and it does not damage surrounding household goods.
3. As an Evacuation Tool to Protect the Body: In addition to covering the fire source, it can be draped over the body to protect oneself from flying sparks while evacuating.
■ Making Disaster Prevention a "Family Conversation"
"We hope that this fire blanket will serve as an opportunity for families to discuss 'handling fire' and 'what to do in an emergency' at home. Our goal is not just to sell products, but to create a society where even one more life is saved. We want to deliver this peace of mind to everyone who enjoys the outdoors and to everyone who has a precious family."
"April Dream" is a project by PR TIMES where companies broadcast dreams they hope to achieve someday on April 1st. We are genuinely aiming to realize this dream.
【Company Overview】
Company Name: Cricket Japan Co., Ltd.
Representative: Katsuhiko Kamei, CEO
Location: 1538 Nishitaji, Fukusaki-cho, Kanzaki-gun, Hyogo Prefecture
Tel: 0790-24-3001 (Weekdays: 9:00 - 17:00)