"Never Again Repeat the Tragedy of BBQ" - An Outdoor Manufacturer's Father Rises Up After Fukuoka Accident. An Outdoor Company's Challenge to the Disaster Prevention Business.

Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "Cricket Japan Co., Ltd."

Cricket Japan Co., Ltd. (Headquarters: Kanzaki-gun, Hyogo Prefecture https://www.cricket-japan.co.jp/fireblanket) will strive to provide an environment where as many lives as possible can be saved.

■ A Parent's Determination

In 2023, a tragic accident occurred during a BBQ event at a vocational school in Fukuoka. As a parent with a son of the same age, the shock and sadness I felt when I saw the news were indescribable.

"What if my child had been there?" "As a company that promotes outdoor activities, was there anything we could have done?"

The answer to that question was to popularize the "fire blanket" (extinguishing cloth), which is widely used in general households in Europe and the US, in Japan.

■ Challenge to a Different Industry: Why an Outdoor Manufacturer Creates "Fire Prevention"

Until now, our company has provided the "joy of starting a fire" through outdoor goods such as fire starters. However, fire can become a weapon if mishandled.

Precisely because we have specialized knowledge of the outdoors, we keenly felt how important initial fire extinguishing is and how few options there are in Japanese homes other than "fire extinguishers."

"Make disaster prevention more accessible and create a safe living environment."

Entering the disaster prevention goods industry, a different field, was a major challenge, but through in-house development, we pursued quality and design that anyone can use instantly without hesitation.

■ Three Features of the "Fire Blanket"

1. Intuitive operation: No complicated operations like a fire extinguisher are required. Simply pull the strap to spread it and cover the fire source to cut off oxygen and extinguish the fire.

2. Prevents secondary damage: Since no extinguishing agent is scattered, cleaning after use is easy, and surrounding household items are not damaged.

3. As an evacuation tool to protect the body: In addition to covering the fire source, you can wear it to protect yourself from embers while evacuating.

■ Make Disaster Prevention a "Family Conversation"

"We hope this fire blanket will be an opportunity for families to discuss 'fire handling' and 'what to do in an emergency.' Our goal is not to sell products, but to create a society where as many lives as possible are saved. We want to deliver this peace of mind to everyone who enjoys the outdoors and everyone who has a precious family."

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously aiming to realize this dream.

【Company Profile】

Company Name: Cricket Japan Co., Ltd.

Representative: Katsuhiko Kamei, Representative Director

Location: 1538 Nishiji, Fukusaki-cho, Kanzaki-gun, Hyogo Prefecture

Tel: 0790-24-3001 (Weekdays: 9:00-17:00)

URL: https://www.cricket-japan.co.jp/