Why is 'Brain Science' Needed in Marketing Now? Free Archive Distribution of the Popular Seminar 'Applying Brain Science and Behavioral Economics to Marketing' on 6/12 (Fri), 6/19 (Fri), and 6/26 (Fri)

Creek & River Co., Ltd. (C&R) will offer free distribution of archive footage from the online seminar 'Applying Brain Science and Behavioral Economics to Marketing,' held in May of this year, starting Friday, June 12. The seminar is targeted at those who want to understand the insights of brain science and behavioral economics and learn about marketing based on the characteristics of human cognition and behavior. ▼ For details and application, click here [Vol.1] What is Brain Science Marketing? Understanding the Brain's Reward System and Applying it to Marketing https://www.creativevillage.ne.jp/category/crv_event/175194/ *Deadline: Friday, June 12, 2026, 1:00 PM [Vol.2] Application of Behavioral Economics: Designing Nudges that Move Intuition (System 1) https://www.creativevillage.ne.jp/category/crv_event/175310/ *Deadline: Friday, June 19, 2026, 1:00 PM [Vol.3] Gamification in Practice: The Mechanism of Immersion and 'Psychological Rewards' https://www.creativevillage.ne.jp/category/crv_event/175315/ *Deadline: Friday, June 26, 2026, 1:00 PM In recent years, consumer behavior has diversified, and it has become clear that 'subconscious decision-making,' which cannot be captured by traditional questionnaire surveys or customer interviews, has a significant impact on marketing outcomes. This series will clearly explain why 'brain science' is now needed in the marketing field. By deeply understanding consumer decision-making processes and effective reward system design from the perspectives of behavioral economics and brain science, the seminar is structured to provide hints for dramatically improving the quality of marketing measures and creative work. We encourage your participation. ■ 6/12 (Fri) What is Brain Science Marketing? Understanding the Brain's Reward System and Applying it to Marketing ・Why is 'brain science' necessary for marketing now? (Limitations of questionnaire surveys and subconscious decision-making) ・Prediction error and neurotransmitters like dopamine ・Mechanism of habituation ・Designing reward systems learned from slot machines, etc. ■ 6/19 (Fri) Application of Behavioral Economics: Designing Nudges that Move Intuition (System 1) ・Understanding dual process theory (the mechanism by which people use 'intuition' and 'deliberation') ・Prospect theory and major psychological biases ・Loss aversion: the decision-making mechanism where 'the pain of losing is about twice as strong as the pleasure of gaining' ・Practical application of representative psychological biases (What biases are directly linked to daily measures?) ・Designing measures using Nudges (creating mechanisms that 'gently nudge' behavior) ■ 6/26 (Fri) Gamification in Practice: The Mechanism of Immersion and 'Psychological Rewards' ・Key elements of game design (intuitive design, feedback, growth, narrative, community) ・Motivation based on self-determination theory (autonomy, competence, relatedness) ・Gamification case studies and analysis (designing 'feedback loops' seen in Duolingo and Nike+) ・Those who want to learn more about human behavioral characteristics and apply them to marketing or solving social issues ・Those who feel the limitations of giveaway measures like coupon distribution ・Those struggling to find specific hooks to encourage behavioral change within their company or among customers ・Those who want to add psychological backing to UI/UX design to increase persuasiveness with clients or superiors ・Those who want to make the latest neuromarketing and gamification practical tools, not just buzzwords *As this is an archive distribution, we cannot answer questions. [Archive Video Distribution] Applying Brain Science and Behavioral Economics to Marketing [Vol.1] What is Brain Science Marketing? Understanding the Brain's Reward System and Applying it to Marketing [Vol.2] Application of Behavioral Economics: Designing Nudges that Move Intuition (System 1) [Vol.3] Gamification in Practice: The Mechanism of Immersion and 'Psychological Rewards' ■ Date and Time [Vol.1] Friday, June 12, 2026, 12:00 PM - 1:00 PM [Vol.2] Friday, June 19, 2026, 12:00 PM - 1:00 PM [Vol.3] Friday, June 26, 2026, 12:00 PM - 1:00 PM ■ Location Online ■ Speaker Small and Medium Enterprise Management Consultant, IT Strategist Tadashi Nihei At Mitsubishi Research Institute, Inc., he handled over 300 research and consulting projects related to marketing and new business development. He also engaged in market forecasting for new businesses in the ICT field, business environment analysis including legal systems related to open source and electronic records, and research on management and organization related to innovation. Subsequently, at the Mitsubishi Marketing Research Association, he led the planning and operation of various seminars and study groups for Mitsubishi Group companies. After becoming independent, he provides support for SMEs in web marketing, SEO, business startup, and business plan development. He is currently conducting seminar activities aimed at helping participants acquire both a mindset and methodology, going beyond mere self-improvement or the acquisition of knowledge and skills. ■ Participation Fee Free ■ Capacity 60 people ▼ For details and application, click here [Vol.1] What is Brain Science Marketing? Understanding the Brain's Reward System and Applying it to Marketing https://www.creativevillage.ne.jp/category/crv_event/175194/ *Deadline: Friday, June 12, 2026, 1:00 PM [Vol.2] Application of Behavioral Economics: Designing Nudges that Move Intuition (System 1) https://www.creativevillage.ne.jp/category/crv_event/175310/ *Deadline: Friday, June 19, 2026, 1:00 PM [Vol.3] Gamification in Practice: The Mechanism of Immersion and 'Psychological Rewards' https://www.creativevillage.ne.jp/category/crv_event/175315/ *Deadline: Friday, June 26, 2026, 1:00 PM [Inquiries about this seminar] Creek & River Co., Ltd. PEC Office 'Applying Brain Science and Behavioral Economics to Marketing' Seminar Staff Email: pec_seminar@pr.cri.co.jp Since its founding in 1990, C&R has been a pioneer in the creator agency field, supporting creators' career and skill development through joint company information sessions, career counseling, and seminars. Moving forward, under its mission of 'enhancing the lifetime value of professionals,' the company aims to create an environment where creators can maximize their abilities through various initiatives. ▼ Basic Sales Writing Course (e-learning / 26 chapters) https://www.creativevillage.ne.jp/category/crv_